National Repository of Grey Literature 17,179 records found  1 - 10nextend  jump to record: Search took 0.69 seconds. 

Meaning of free-time activities pre-school children.
BROSSOVÁ, Jana
Baccalaureate thesis goes in to sense of free-time activities pre-school children, above all their influence on child improvement before start of primary school attendance. Theoretical part defined according to special literature notions free time and related free-time activities. They sketch functions of free-time and in historical context their using of pre-school children too. Thesis characterizes free-time activities, their content and factors, and goes in to free-time institutions. In practical part were through public inquiries, controlled conversations and study of documentations round upped and analyzed findings about involvement pre-school children in free-time activities. As well is analyzed mean of these free-time activities for improvement of children advancement before start in primary school, aver point of free time organizations workers and teachers of first step primary schools

Business plan CoffeeIN, Ltd
Shilov, Nikita ; Pevná, Jana (advisor) ; Hajdíková, Taťána (referee)
The main goal of the bachelor thesis is to create a business plan for a network of coffee kiosks in Prague and evaluate its feasibility. The operational goal is to predict and draw up a financial plan with three variations, reflecting pessimistic, realistic and optimistic view of the anticipated profit, financial situation and cash flow development. The work is divided into theoretical and practical parts. The theoretical part described the structure of the business plan and the specifics of small and medium-sized companies in detail. The theoretical background is applied to establishing a network of coffee kiosks is in the practical part. The outcome of final thesis is a structured plan for establishing and developing the company in the first year of business, which the author uses as a basic document for implementing enterprise-wide activities.

Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.

Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.

Bussiness Project – Family Education Center
Bahushevich, Alena ; Hartman, Ladislav (advisor) ; Mísař, Jan (referee)
The main purpose of the Master Thesis is creation of the business plan on the establishment of the new preschool education institution Family Education Center. The center will be specialized in operating a kindergarten as well as in organizing educational and personal development activities for children and adults. The theoretical part of the thesis gives some insights on the importance of the entrepreneur and enterprises in the society, provides description of the basic requirements for a business plan and characteristics of the preschool education system in the Czech Republic. Practical part provides an application of the theoretical findings on the creation of the actual business plan. This part verifies the viability and competitiveness of the business project on the basis of the market analysis, marketing and financial plan.

Innovation activities in Germany in the context of smart specialisation
Vlčková, Markéta ; Vlčková, Jana (advisor) ; Vošta, Milan (referee)
Economic growth is slowing in many countries. It leads to a discussion on what sources of growth should countries focus. For this purpose, EU created the concept of smart specialization, which puts an emphasis on the most efficient use of public financial resources dedicated to research and development. The aim of this thesis is to find out on what industry Germany as a leader of EU innovation and its individual regions specializes and to identify potential areas for targeting resources to innovation, research and development. This will be determined by using the patent network. The secondary objective is to interconnect findings of patenting and analysis of innovation activities in various regions of Germany with international trade and to determine whether there is a correlation between innovation activity in a particular sector and export of the sector's products abroad.

Leisure time of children and family surrounding.
UHLÍŘOVÁ, Lenka
Bachelor thesis on "Activities for children and family environment" is focused on the issues of free time for children, especially for its use from the perspective of children themselves, as well as their parents. The theoretical part deals with a functionality of free time processed form of questions relating to education which in this area blends together with a family atmosphere. Analysing how parents can intervene positively and negatively to the use of leisure time of their children. Further work their way the function of the family and also the function of family environment on development of children especially their interests and abilities. I focus on leisure activity outside of the classroom and on the distribution of teachers who go in for of this free time. . An integral part of the thesis is the result of the negative impact on children in their free time, describing the consequences that may arise and we should try to avoid them. The practical part contains a survey: analysis of the views of parents whose professional focus is not pedagogical direction, parents with at least one of them is a teacher and an analysis of the answers of the children themselves. The research goal of my work is to analyse the general view of children's free time. How children use leisure time as guidance from parents, to what extent their leisure time is influenced by different factors and how far their ideas, wishes are taken into account.

Marketing communication of commercial insurance companies on social media
Havránek, Jiří ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee)
The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that there is identification of activities that companies can perform on social media to increase brand awareness. These activities can be monitored, evaluated and after that optimized. In the second section there is identified the current state of commercial insurance activities on social media and detected interest in these activities from customers by using qualitative research. Based on these findings, draft recommendations are formulated on possible improvements to the current situation. The benefit of this thesis is the identification of the current state of commercial insurance activities on social media.

Speculation on oil markets and its impact on commodity's price
Melcher, Ota ; Taušer, Josef (advisor) ; Baláž, Peter (referee) ; Müller, Štěpán (referee)
This study aims to analyse the precrisis period on the oil markets with a primary objective of assessing the role of speculation in the commodity's price development and its volatility. First it depicts the rapidly increasing speculative activity on the futures market together with the parallel oil price surge. The speculation is initially proxied by non-commercial traders' positions and subsequently quantified by Working's T-index. The paper then uses speculative traders' positions and both spot and futures prices to test for Granger causality within the framework of VAR models. For the sake of consistency it also evaluates causal links between speculation and inventories level. Further the study investigates the speculation impact on volatility of oil prices by employing various approaches in volatility quantification including GARCH models. Contrary to expectations we find that the speculatio's impact on both prices and their volatility is rather insignificant. In the last chapter we therefore seek for an explanation of the oil price developments by examining the market fundamentals. The interaction of supply and demand finally gives substantial evidence for understanding the price developments in the precrisis period.

Arrangement and proving of nature excursion model for students of education for health in the National park Šumava.
KUČEROVÁ, Martina
This thesis deals with the arrangement and proving of examples of nature excursions for the course methods of natural excursions for students of Health education in the University of South Bohemia in České Budějovice, within the area of Sumava National Park and Sumava Landscape Protected Area. The model course is designed so that the graduates of this subject can gain the required theoretical and practical knowledge in organising natural excursions. The natural excursions implemented within the course support nature protection with an emphasis on explanation of how important exposure to healthy and undamaged nature is for the health of the human body and mind and soul. With the help of questionnaires it was confirmed, that the students expect to obtain theoretical and practical knowledge on this subject. The students are interested in practical training of first aid in the terrain, and learning about activities for natural excursions. The final part provides a worked detailed theoretical lecture for this subject. This thesis was developed pursuant to two years research carried out with the cooperation of the Faculty of Healh Education and the Administration of Sumava National park and Landscape Protected Area.