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Modern technologies and their application to tourism
ZELENKOVÁ, Martina
The main objective of this work was the identification of modern technologies in tourism. The secondary objective was to apply these technologies in tourism and propose measures to improve the situation. First, it was necessary to study literature and write the literature search. Then was carried out a field survey. The results of the investigation were used to determine how are the selected technology used by tourists. These results were also the basis for the proposed measures. These should serve businesses better adapt to the current requirements of its customers.
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Mobile application for clothing stores
Gronesová, Nikola ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of diploma thesis is to suggest a mobile application for clothing stores. At the same time it takes into account how consumers and businesses are influenced by digital technologies. The app´s name is Digital Closet and its purpose is to organize your closet. Thesis includes a description of a mobile application in general and the well-known operation systems. Then one of the operation systems was set as a basic requirement for suggested application. This thesis also in part analyzes mobile applications at fashion industry. In conclusion, two surveys were conducted. First survey aimed at consumer market and the second one at clothing stores.
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Technological Foresight: Analysis of Potentially Disruptive Future Technologies in Banking
Dunovský, Tomáš ; Jiřinová, Kateřina (advisor) ; Žďára, Tomáš (referee)
This Master's Thesis is focused on technological foresight in the banking industry in Europe. It includes consecutive two parts. The first one is theoretical and focuses on defining the terms necessary for the development of technological foresight, stated criteria, triggers and terms necessary for the development of analysis of potential technological problems and their solutions. The second part is practical and it includes the technological foresight, analysis of trends that will disrupt banking and introduce a vision of personal banking product of the future. A comparison of product vision to current trends and if those can be considered disruptive follow this part. The last part of the thesis includes diffusion criteria of innovation as according to the Rogers's Model, a set of triggers after which the defined investment fund can consider an investment into technology, and an analysis of potential technological issues with proposed solutions.
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Possibilities of using cloud technologies in the area of shararing economy and FinTech
Chmelař, Ondřej ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This thesis is mapping in a detail and describes the current situation and prediction of the penetration of information technology based mostly on the cloud and blockchain technologies into the real global economy and identifying trends that affect these areas. Focus is primarily on socialization of services, concept of sharing economy and financial-technology (FinTech) companies. Next part describes the process of maturing of information technologies, which enables bypassing of costly intermediaries, who are replaced by other users or advanced algorithms in the fields, which werent fundamentally touched by ICT until now. Work intersects the knowledge of the of the IT industry and minor specialization from FFU VSE.
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Vývoj asistenční aplikace pro lidi s demencí
Černý, Martin ; Šlajchrt, Zbyněk (advisor) ; Pecinovský, Rudolf (referee)
The aim of this diploma thesis is to implement a presentation layer for the Reminiscence Computer Therapy application. Reminiscence Therapy involves the discussion of the past memories and it is believed to help people with dementia to improve their well-being and sustain their memories. Computer Reminiscence Therapy involves technology in this therapy. The research introduces into Dementia and Reminiscence Therapy with and without using technologies. The application developed as part of this diploma thesis uses picture upload and speech recognition techniques for the memory input. This is used to support remembering of past memories and to increase discussion. The application can be used with or without the carer as well as with friends and family members. The six most important requirements on the developed application are the speech recognition, picture upload, asking questions about the previous recordings, asking questions about tagged friends, using old stories for discussion and presenting the statistics. The application was developed as a part of the competition made by AngelHack organization. Presentation, business and persistence layers of the application are discussed in this diploma thesis as well as user manual and persistence layer implementation of the requirements. The presentation layer was developed using React framework for JavaScript. Other libraries have to be used as well with the most important being Redux library for storing application state. This library affected the structure of the persistence layer.
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Potential of IoT in Smart City
Pavlíček, Tomáš ; Gála, Libor (advisor) ; Basl, Josef (referee)
The aim of this masters thesis is to identify, in which phase of adoption of Internet of Things (IoT) application areas of concept Smart City are nowadays Czech regional cities, what is their outlook to 2025 and also identify in which dimensions of concept Smart city, supported by IoT technologies, perceive Czech regional cities the greatest potential. Based on information obtained from the studied materials, the concept of Internet of Things (IoT) is described, along with a detailed description of one of its application area, namely Smart City. This area is further divided into specific dimensions, that cover specific application areas which can, through internet technology, support things in a special way. With these insights, the questionnaire (built on identified IoT application areas of smart city) was developed. Thesis should be beneficial for all towns in the Czech Republic, because it provides a comprehensive view of individual IoT application areas of concept Smart City including information on which of these IoT application areas are currently focusing regional cities, and on which they want to focus to the future. On the other hand, the survey results could also be beneficial for commercial entities, which focus on IoT implementation in cities. These entities will be able to recognise which IoT products are currently best for cities.
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Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
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Analysis of Reporting in Business and its Technological Coverage by Microsoft BI
Lučan, Martin ; Pour, Jan (advisor) ; Pavlíčková, Jarmila (referee)
This master thesis deals with an analysis of reporting in business and its technological coverage by Microsoft Business Intelligence portfolio. The main objective of this work is to analyze the individual organization's requirements on reporting and coverage options. This work can serve as a tool for implementation of reporting in a company or for increasing the efficiency of reporting. The first part is theoretical. It deals with Business Intelligence as an environment for reporting. It also defines the basic concepts. The next part covers the area of reporting. This section provides an insight into the history, definition of outcomes and detailed classification of reporting from different perspectives. Furthermore, the definition of users reporting and the reporting standards in companies is also covered. At the end of this chapter, there is the definition of the benefits of reporting for companies. The main part of this master thesis is an analysis of the requirements for reporting in companies. The chapter defines five key perspectives which are described in a greater detail. The methods how companies should methodically approach these requirements are also discussed. The chapter further looks at the requirements for a concrete report. An output of this chapter is an effective template for gathering requirements for a specific report. The last chapter focuses on reporting portfolio analysis of Microsoft and defines the concept of Microsoft. It provides detailed information about reporting products that Microsoft offers. An analyses and a mapping of the individual characteristics of the products and the requirements is defined in this thesis.
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Optimal production strategy of the chosen company in the area of mechanical engineering
Brachtlová, Veronika ; Průša, Přemysl (advisor) ; Všetečková, Dana (referee)
The topic of this diploma thesis is "Optimal production strategy of the chosen company in the area of mechanical engineering" - namely the EUTECH join stock company, or more precisely its toolshop division, which deals with the manufacture of injection moulds, parts and production of special devices for aircraft industry. The aim of the paper is to evaluate, according to the defined factors, what is for the EUTECH join stock company more favourable - invest in purchase of the 5-Axis CNC machining center technology and deal with this process inside of the company or ensure this technology in cooperation with another companies. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, the subjects of operation management theory and production are dealt with. The practical part deals with the production strategy of the EUTECH join stock company, or more precisely of its toolshop division in detail. The company is briefly introduced, the situational analysis of division toolshop is conducted and the production process of the company is examined. The final chapter deals with the use of cooperation in the toolshop division. The main and other factors affecting the choice of "product or sell" strategy are evaluated and consequently is decided which strategy is in case of the 5-Axis CNC machining center technology more favourable.
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