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Value and attitude of nursing for the public.
MAŇHALOVÁ, Jana
Theoretical Framework Although the beginnings of nursing reach deep into our history, nursing is a relatively young profession. In the course of human history nursing has been influenced by many factors that have changed public values and attitudes to nursing issues and to providing the most effective nursing care. Nursing is focused on an active search and satisfying biological, psychological, social and spiritual needs of the sick and healthy people in the care of their health. The main representative of nursing practice is Florence Nightingale, who has affected health care throughout the world. She is considered the founder of modern nursing, because she has elevated nursing to such a profession that is as important as that of a physician. Aims of the Thesis To compile the thesis three goals were set. 1) To find out the views and ideas of the general and professional public on the nursing profession. 2) To determine the views of the general and professional public on what the most important and effective procedures in nursing are. 3) To identify what the general and professional public expect nursing can provide to modern society and how nursing can contribute to its development. Methods Used To compile the diploma thesis a quantitative method using interviews through questionnaires was applied. The data collection technique was snowball sampling. Based on the initial pilot study two forms of the survey were determined, for the professional and the general public. The professional public was represented by nurses working in primary care, home care, in hospitals and other medical facilities. The general public was represented by people who visit general practitioners, use home care services, hospitalized patients and other general public. Results The results of the thesis have helped explain opinions of the public and their attitudes to nursing care. They can be used as background material for teaching nursing subjects or as a contribution to professional seminars, courses and conferences dealing with this issue. The answers to the hypotheses are discussed in detail in the research section of the thesis. Based on the statistically processed data the hypotheses were evaluated as follows: H1: By the general public nursing is perceived rather as a profession focused on maternity care than as a professional discipline. H1 was confirmed. H2: As for the general public, men´s perception of nurses as nursing representatives is different from women´s perception of nurses as nursing representatives. H2 was confirmed. H3: The professional public perceive the profession as a mission, unlike the general public, who take it more as a matter of routine from the part of nurses. H3 was confirmed. H4: The professional public perceive the attitude of the general public towards nursing more positively than the general public themselves. H4 was not confirmed. H5: Nurses´ strengths are perceived more than their weaknesses by the general public. H5 was not confirmed. H6: To the public the value of nursing depends on how the professional public express satisfaction with the care provided by their colleagues. H6 was confirmed. H7: Education is a fundamental value of nursing more from the perspective of the professional public than from the perspective of the general public. H7 was not confirmed. H8: The potential contribution of nursing to modern society from the perspective of professional public is higher than from the perspective of the general public. H8 was not confirmed. H9: The general public´s view on the value of nursing is directly dependent on the image of nursing presented by the media. H9 was confirmed. Conclusion The benefit of this work is publication of the findings related to opinions and ideas of today´s society on nursing and pointing to the issue and identification of weak parts.

The value of life from macroenomic point of view in United States of America, Czech republic and Russia between years 2007-2014
Antoš, Michal ; Zeman, Martin (advisor) ; Brabec, Petr (referee)
The subject of this bachelor thesis is the research of the value of life calculation in the Czech republic, United states of America and Russia in 2007-2014.The main purpose is to analyze and compare values of life and major factors influencing them. The hypothesis is that value of life differs in selected countries due to distinctions of sections influencing them. The theoretical part is devoted to sections directly or indirectly influencing values of life, and then analyzing and comparing them together within the selected countries. The selected sections are education, health care, labor market, inequality and living standards. The practical thesis approach is to calculate the values of life for the individual states. The values of life are calculated for so called, representative individual, who is 40-years old citizen of selected country. In the period, in which is the value of life calculated, the retirement age and life expectancy are also considered in formula. Calculated values are examined and the economic and political measures are offered to the states, which can turn into significant increases in the value of life in future.

Empirical analysis of Okun’s law in Iceland
Zajíček, Zdeněk ; Slaný, Martin (advisor) ; Chytilová, Helena (referee)
This thesis deals with empirical analysis of Okuns law in Iceland. Okuns hypothesis of negative relationship between real GDP and the rate of unemployment is being tested on two models, difference and gap, using OLS estimation. Also there are two filtration methods used (Hodrick-Prescott and Baxter-King) for gap model estimation. The results of all models showed weak relationship of variables, but proved the hypothesis. In the following part, the same procedure is being used on Finlands data, to get comparison of coefficients. Results for Finland showed weaker bond of variables than in Iceland, but the Okuns hypothesis still holds. Last part is focused on finding the sensitivity of rate of unemployment to changes in added value of each economical sector in Iceland using the production approach model. This model gave inconclusive results due to insufficient data available.

Valuation of company HOLLANDIA Karlovy Vary, s.r.o.
Račák, Rostislav ; Kislingerová, Eva (advisor) ; Strouhal, Jiří (referee)
The thesis focuses on business valuation. In the first part the methodology of valuation is described and then it is applicated to find out the market value of the company Hollandia Karlovy Vary a.s., which produces yogurts and yogurt products.

Application of the Balanced Scorecard in the company ELLA-CS
Cwierz, Jan ; Neumaierová, Inka (advisor) ; Beneš, Oldřich (referee)
Balanced Scorecard belongs to the most prominent managerial tools for performance measurement and strategy management. Aim of this thesis is to describe BSC with emphasis to small and medium enterprises using literature review. Additional supporting tools for strategy formulation are included as well. BSC is then proposed for implementation in privately owned small enterprise in the sector of medical devices. Based on the thorough analysis of the company and its environmental factors operational and strategical performance gaps are identified. Such gaps are then addressed by means of BSC including financial, customer, internal processes and learning and growth perspective. Despite some limitations inherent to SMEs in general introduction of BSC is feasible and could be of value to all company stakeholders.

Analysis of success factors of the company
Nguyen Hai, Phong ; Neumaierová, Inka (advisor) ; Petrůj, Šimon (referee)
The main goal of the thesis is to analyze a business project TamTam. The partial aim is to confirm respectively to refut the presumptions that were set by the co-founders of the project. Another goal is to evaluate the feasibility of the current strategic plan. If the current strategic plan shows to be unfeasible, an alternative strategic plan with a different business model will be proposed. The theoretical part describes the methods which are used in the practical part. The practical part analyzes the market with Vietnamese entrepreneurs. The companys financial position will also be evaluated with suggestions for improvement. In the last chapter, an alternative strategic plan is drafted and recommended. Analytical conclusion of the alternative strategic plan is measured against ROE, EVA, net present value and SWOT analysis.

The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.

Valuation of company Lesní společnost Broumov Holding, a. s.
Sichrovský, Chananel ; Štamfestová, Petra (advisor) ; Toušek, Jan (referee)
The aim of this master thesis is to estimate the value of the company Lesní společnost Broumov Holding, a. s. as of the valuation date 01/01/2016. The thesis consists of two main parts, theoretically-methodological and related practical part. For accomplishing the objective, the strategical and financial analysis were made, also the main generators of the value were identified and scheduled and the financial plan was composed. The valuation itself was realized by three different methods that were afterwards calculated together which resulted into final estimation of the company's value, that reaches 147 024 thousand Czech crowns. The thesis is usable as a full overview of the company's situation and may be also helpful to the owners as a base for price negotiations, in case of potential investor's interest in buying it.

Global value chains in the coffee industry focused on Vietnam
Klumparová, Adéla ; Vlčková, Jana (advisor) ; Hnát, Pavel (referee)
Aim of this diploma thesis is to describe functioning of global coffee value chains and this knowledge then apply to the coffee industry in Vietnam which serves as a case study. The introductory chapter focuses firstly on institutional background of value chains, processes and management processes used in the agricultural industry. The thesis also contains analysis of global coffee value chain, including the identification of entities engaged in the chain and their contribution to the creation of added value. Next chapter describes the development of the world coffee market and production of the world's major producers and exporters of coffee. The thesis also deals with the topic of economic and social sustainability and the impact of global value chains on the environment. Final part of the thesis concentrates on the position of the coffee industry in Vietnam, its structure and development over the past 40 years. Attention is paid also to a problematic position of small growers or to the opportunities of the development of the local coffee industry.

Valuation of the MSV Metal Studénka, a. s.
Honc, Adam ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
The aim of this thesis is to determine the market value of joint-stock company MSV Metal Studénka for 31. 12. 2015. The thesis is divided into theoretical-methodological and practical part. The former contains the definitions of terms, techniques and methods which relate to not only the problems of company appreciation but also insolvency law focusing on corporate restructuring. In the practical part, the theoretical groundwork is applied. After the initial introduction of the company including a brief description of the course of insolvency proceeding, a strategic and financial analysis is conducted. After the evaluation of the company's financial health and future perspective, a division of assets into operationally necessary and unnecessary, analysis and value generator prognosis, financial plan formulation and the evaluation itself follow. For the final company appreciation, the discounted cash flow method in the variant of free cash flow to the firm (FCFF) is used.