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Nástroje rodinné politiky v ČR
Kadlecová, Lucie ; Stočková, Olga (advisor) ; Krebs, Vojtěch (referee)
Tato diplomová práce se zabývá analýzou nástrojů rodinné politiky v České republice. V úvodu jsou popsány základní charakteristiky rodiny a rodinné politiky spolu s jejími cíli. V důsledku přechodu z centrálně plánovaného hospodářství na ekonomiku tržní, musela být v Československu provedena také transformace sociální politiky včetně oblasti podpory rodin. Další kapitola charakterizuje demografický vývoj české společnosti se zaměřením na vliv mladých rodin na tento vývoj. Demografické ukazatele jsou pro státní rodinnou politiku klíčové, neboť demografickému vývoji řada zemí přizpůsobuje cíle a následně nástroje k jejich dosažení. Stěžejní částí práce je analýza jednotlivých přímých a nepřímých nástrojů rodinné politiky a popis jejich nákladnosti a účinnosti.
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Application of the Balanced Scorecard in the company ELLA-CS
Cwierz, Jan ; Neumaierová, Inka (advisor) ; Beneš, Oldřich (referee)
Balanced Scorecard belongs to the most prominent managerial tools for performance measurement and strategy management. Aim of this thesis is to describe BSC with emphasis to small and medium enterprises using literature review. Additional supporting tools for strategy formulation are included as well. BSC is then proposed for implementation in privately owned small enterprise in the sector of medical devices. Based on the thorough analysis of the company and its environmental factors operational and strategical performance gaps are identified. Such gaps are then addressed by means of BSC including financial, customer, internal processes and learning and growth perspective. Despite some limitations inherent to SMEs in general introduction of BSC is feasible and could be of value to all company stakeholders.
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Design of methodology of administration and management of issues and its application in chosen organisation
Holub, Adam ; Stanovská, Iva (advisor) ; Novák, Tomáš (referee)
This thesis is focused on design methodology of administration and management of issues, using issue-tracking system. The objective is to create such methodology and deploy it to specific organization. During methodology creation, there were used best practices, acquired from source thesis and authors experiences. In theoretical part of thesis are described approaches, witch is this thesis based on. Then thesis describes what issue-tracking system is and lists mostly used issue-tracking systems. In practical part, the methodology itself is created. At first, target group is described. Then, types of issuse and roles used in issue-tracking system are described. Then is described, how to create lifecycle of issue and how to handle with its attributes. Last part is focused on data reporting from issue-tracking system. Last chapter of practical part describes how to implement methodology to issue-tracking system JIRA.
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Usage of unstructured data in Business Intelligence
Rakhmanova, Malika ; Šperková, Lucie (advisor) ; Karkošková, Soňa (referee)
The aim of the thesis is to identify the main trends that are occurring in the market of Business Intelligence and related to unstructured data, to describe the possibilities for integrating unstructured data, to clarify what the impact on the company have the results that can be obtained using these solutions and how generally incorporate an analysis of unstructured data into BI. Another aim is to show the current situation of processing unstructured data on the example of BI system. The thesis is divided into several parts. First part is describing of the Business Intelligence area and the basic components of Business Intelligence, as well as identifying market trends. Then, there is the next part: separating the data into structured and unstructured. Here is the part about how you can access and analyse unstructured data and what is their place in BI systems. This is the end of a block of unstructured data and the beginning of a description of the enhanced version of BI. Finally, the current market situation and BI tools, which include unstructured data, are introduced. This section provides an overview of how BI tools approach to analyse unstructured data. Existed literature, professional and freely available Internet resources are used for writing the work. The purpose is to serve as a source of information for quickly orienting in the current situation, to serve as a guide to the world of BI solutions and to show potential users what are the options and functionality of these BI solutions.
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Freedom of Expression and Censorship on the Internet and Social Networks
Reindl, Jan ; Čermák, Radim (advisor) ; Sova, Martin (referee)
This thesis is focused on freedom of expression and censorship on the internet and social networks. Its goal is to evaluate current situation of censorship of the internet, to describe the most often used methods of censorship and suppressing free speech, as well as methods of its circumvention. The thesis is focused on the progress of internet censorship in its shift from a tool of governmental domestic network control into a tool in the hands of multinational organizations. Some focus is also given to the importance of anonymity as a way to freedom of speech, and to the analysis of current situation and possible future outcomes. This thesis is divided into five chapters. The first one serves as an introduction into the problematics. Second chapter describes methods of internet censorship, the third one describes its circumvention. The fourth chapter looks into the current situation regarding the role of social media in terms of internet censorship and possible results of censorship as well as future evolvement. Fifth and last chapter is dedicated to research of anonymous parts of internet community that could otherwise face censorship.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Acceleration Methods for Evolutionary Design of Digital Circuits
Vašíček, Zdeněk ; Miller, Julian (referee) ; Zelinka,, Ivan (referee) ; Sekanina, Lukáš (advisor)
Ačkoliv můžeme v literatuře nalézt řadu příkladů prezentujících evoluční návrh jakožto zajímavou a slibnou alternativu k tradičním návrhovým technikám používaným v oblasti číslicových obvodů, praktické nasazení je často problematické zejména v důsledku tzv. problému škálovatelnosti, který se projevuje např. tak, že evoluční algoritmus je schopen poskytovat uspokojivé výsledky pouze pro malé instance řešeného problému. Vážný problém představuje tzv. problém škálovatelnosti evaluace fitness funkce, který je markantní zejména v oblasti syntézy kombinačních obvodů, kde doba potřebná pro ohodnocení kandidátního řešení typicky roste exponenciálně se zvyšujícím se počtem primárních vstupů. Tato disertační práce se zabývá návrhem několika metod umožňujících redukovat problem škálovatelnosti evaluace v oblasti evolučního návrhu a optimalizace číslicových systémů. Cílem je pomocí několika případových studií ukázat, že s využitím vhodných akceleračních technik jsou evoluční techniky schopny automaticky navrhovat inovativní/kompetitivní řešení praktických problémů. Aby bylo možné redukovat problém škálovatelnosti v oblasti evolučního návrhu číslicových filtrů, byl navržen doménově specifický akcelerátor na bázi FPGA. Tato problematika reprezentuje případ, kdy je nutné ohodnotit velké množství trénovacích dat a současně provést mnoho generací. Pomocí navrženého akcelerátoru se podařilo objevit efektivní implementace různých nelineárních obrazových filtrů. S využitím evolučně navržených filtrů byl vytvořen robustní nelineární filtr implusního šumu, který je chráněn užitným vzorem. Navržený filtr vykazuje v porovnání s konvenčními řešeními vysokou kvalitu filtrace a nízkou implementační cenu. Spojením evolučního návrhu a technik známých z oblasti formální verifikace se podařilo vytvořit systém umožňující výrazně redukovat problém škálovatelnosti evoluční syntézy kombinačních obvodů na úrovni hradel. Navržená metoda dovoluje produkovat komplexní a přesto kvalitní řešení, která jsou schopna konkurovat komerčním nástrojům pro logickou syntézu. Navržený algoritmus byl experimentálně ověřen na sadě několika benchmarkových obvodů včetně tzv. obtížně syntetizovatelných obvodů, kde dosahoval v průměru o 25% lepších výsledků než dostupné akademické i komerční nástroje. Poslední doménou, kterou se práce zabývá, je akcelerace evolučního návrhu lineárních systémů. Na příkladu evolučního návrhu násobiček s vícenásobnými konstantními koeficienty bylo ukázáno, že čas potřebný k evaluaci kandidátního řešení lze výrazně redukovat (defacto na ohodocení jediného testovacího vektoru), je-li brán v potaz charakter řešeného problému (v tomto případě linearita).
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Remote sensing as support tool for agricultural drought assessment
Hlavinka, Petr ; Semerádová, Daniela ; Balek, Jan ; Žalud, Z. ; Tadesse, T. ; Hayes, M. ; Wardlow, B. ; Trnka, Miroslav
Very important information about vegetation condition within wide areas (through continents and states) or for local areas in resolution from hundreds to tens of meters could be obtained from satellites within remote sensing. The temporal and spatial continuity is big advantage of this method. Namely so-called vegetation indices are often used for vegetation cover condition assessment. The aim of submitted study is to present possibility of using EVI2 (Enhanced Vegetation Index) for assessment of drought impact within vegetation. The results for selected years of the period 2000-2015 achieved using MODIS (Moderate Resolution Imaging Spectroradiometer) aboard Terra satellite are included. The data in weekly time step and for the whole Czech Republic are presented.
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Marketing comunication
Sargsyan, Dianna ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
This diploma thesis deals with marketing communication of the company Top Hotel Praha.
The theoretical part of the thesis is based on the literature research. In the beginning there is a description of what marketing means and what are its instruments, afterwards the thesis gives an idea about the various marketing communication instruments and everything connected with it. Marketing communication instruments include advertising, personal selling, direct marketing, public relations, sales promotion and on-line communication.
The practical part of the thesis describes the company briefly. The diploma thesis also analyses the marketing communication instruments used for the hotel in particular. Marketing communication instruments are examined through the knowledge of the hotel environment. At the end of the practical part of the thesis the author suggests forward steps for marketing communication for Top Hotel Praha as a result of the former findings in the thesis.
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Assessment of Selected Economic Instruments EU in Environmental Policy
Ševc, Pavel ; Spiesová, Daniela (advisor) ; Petra, Petra (referee)
The thesis dealing with the environmental policy on general level, e.g. define the basic terminology as policy of environment, it´s tools, and describe principals of environmental policy. The thesis evaluates ecological taxis and their implementation into Czech legislature, describing realization of tax reforms in Czech Republic and comparing the system with other countries of European Community. The text informs about different math models used in impact evaluation of economic tolls in the sphere of environmental policy. The impact of the selected tools on the state budget of the Czech Republic is analysed in the text. Ecological taxes (solid fuel tax, natural gas tax, other types of gas tax, and electricity tax) create chosen economic tool that is incorporated into Czech legislature. The analytical part of the thesis concerns on analyse and evaluation of the state budget income originated from ecological taxes in the period between 2008 and 2015. Further on the impact on ecological taxis on GDP in different countries of European Community is searched. How ecological taxes contribute to environmental protection is specified in the thesis as well.
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