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Marketing Strategy of the Selected Company
Zapletalová, Lucie ; Vařeka, Jan (referee) ; Chlebovský, Vít (advisor)
Master´s thesis is focused on marketing strategy of a selected company in the woodworking industry. The thesis is divided into three parts. The theoretical part of the thesis is focused on defining the relevant concepts and methods, which are further used in the thesis. The analytical part is focused on the analysis of the current state of marketing strategy in the company. The analytical part includes the marketing research. The practical part of the thesis is based on the findings of the analysis of the current state. This part is focused on proposals leading to improvements in company´s marketing strategy.
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Wood-processing industry in South Bohemia - variety of health risk assessment
SEDLÁČKOVÁ, Lucie
In my diploma thesis I deal with the issue of the working environment in the woodworking industry and the diversity of the associated risks, such as noise, dust, vibrations, chemicals, physical load and working position. This issue is current due to the rise of custom joinery. Demand also rises for the quality hard wood and its products, so part of my work deals with this issue as well. I find problematic the variability of the work environment related to measurable environmental parameters. The theoretical part will be based on literature and legislation related to this issue. The areas related to wood-processing operations will be detailed. This issue is handled mainly in relation to the hygiene of work and occupational medicine. Therefore the legislation and terminology, on which the practical part is based, devote a considerable part of the theoretical part. Three companies operating in Southern Bohemia were deliberately selected for research. The practical part is based on the measurement protocols of the individual working environment factors. I obtained the results using secondary analysis of data from measurement protocols of individual factors, professional literature, decrees, government regulations and laws. Two objectives and three research questions have been set for research. Objective 1: The work will identify risk factors for the work of woodworkers. Objective 2: The work will evaluate proposals for employers' precautions to protect the health of workers in individual woodworking plants. V1: Are there significant differences in the occurrence of risk factors in woodworking with regard to the way wood and its products are processed? V2: Are there significant differences in the precautions for the health protection in wood production according to the way of processing of wood and its products? V3: How does hardwood dust affect woodworking technology and health protection precautions? The first objective was chosen for the factual description of the working environment of individual companies, as the individual operations differ significantly from the occurring risk factors and their risk. The second objective was chosen with regard to the importance of properly chosen health protection precautions. Failure to comply with the employer's obligations linked to the protection of workers' health may result in serious and permanent damage to health. The importance of appropriately chosen precautions results from the final part of my work.
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