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Marketing Plan for Starting Video Production Company
Fitoš, Martin ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
Bakalárska práca sa zameruje na vytvorenie marketingového plánu pre video produkciu so sídlom v Bratislave. Táto firma sa špecializuje na livestream a výrobu videií. V teoretickej časti mojej práce sú opísané metody a nástroje marketingu, ktoré pomôžu pri vytvorení spomínaného marketingového plánu. V analytickej časti sú tieto metody a nástroje použité priamo na spomínanú video produkciu. Na konci práce, v návrhovej časti sú použité výsledky analýz, ktoré identifikujú súčasnú pozíciu firmy na trhu a návrhy na dalšie kroky za účelom nárastu tejto firmy.
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The transformation of editorial routines in the online media in consequence of the expanding video content
Svobodová, Lucie Magdalena ; Géla, František (advisor) ; Němcová Tejkalová, Alice (referee)
The aim of this thesis is to analyse videocontent on three Czech online media and describe how owing to video production the journalistic routines have changed. Because of growing videocontent on the news websites journalists often have to master skills which were not necessary for their work before so their work routine is being changed. In the newsrooms which produce videocontent there is a higher level of multiskilling - the workers often have to do more tasks altogether. Except for these changes the author focused also on the journalists and how they see the changes of journalistic routines themselves and whether they like them or not. Among the explored online media there were Seznam Zprávy, Deník.cz and Blesk.cz. The method of the research was a content analysis and semi-structured interviews with journalists from the chosen newsrooms. The results show that because of expanding videocontent the journalistic practices indeed have changed, which the journalists are getting used to though, and some of them even appreciate the higher level of multiskilling.
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E-learning process focused on Project Management
Paprčiaková, Karin ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis is focused on e-learning process in project management. Theoretical parts expound a basic definition of e-learning and its historic evolution, the most frequent e-learning tools and a summary of pros and cons of mentioned type of education. The thesis contains an analysis of available e-learning materials aimed to project management in national and international market. The main objective of this thesis was to create effective process of making educational videos and to estimate time-consuming nature of this process. The method selected in the research was an empirical study of processes related to the created videos, followed by generalization of effective process and formulation of time-consuming scheme for further educational videos.
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Business plan - Video Production
Šiška, Adrián ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
This thesis is focused on creating a business plan for the new company whose business is providing services of video production. The theoretical part is conceived as an exploration of literary sources for the definition of the basic concepts of business. The practical part proceeds to analyze the environment in which the company should exist. Based on this analysis there are identified opportunities and threats from the environment of the company and its strengths and weaknesses. In addition, this section includes company's marketing mix and financial plan. The final part contains an overall assessment of the feasibility of this business plan.
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Influence of new media on movie and video prodiction
Andrle, David ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
The work is focused on the influence of movie and video production in connection with the new media. It is focused to map how the new media influenced the distribution of movie and video production, depending on their use on the market. The work defines the basic concepts and direction of new media. Characterizes the divergence of terms like old and new media, what are their differences, specifics and how they change film and video distribution channels. It creates complete list and comparison of existing providers of video on demand services. It brings up specified criteria and on base of them compares the most popular video hosting sites. The work includes and specify other channels, which facilitate the spread of film or video and was build up by Web 2.0. Because of the frequent encounters of the Copyright Act in connection with the illegal distribution, especially in the film, this theme is also included in the content.
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