National Repository of Grey Literature 68 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Grafická úprava prezentace pro žáky s dyslexií na středních odborných školách
Šimková, Ivana
The bachelor thesis dealing with the graphic design of a presentation for dyslexic pupils at secondary vocational schools is divided into theoretical and practical parts. The theoretical part describes dyslexia. The main attention is paid to the process of reading as a basic skill. The first chapter of the practical part deals with typography and its influence on the readability of the text. The second chapter summarises graphic design in presentations. The main aim of the practical part of the bachelor thesis is to create a methodolo-gical description of working with graphic design, which is adapted to the needs of dyslexic pupils.
Evolution of FC Manchester United logotype
Lisnychyi, Stanislav ; Slanec, Jaroslav (advisor) ; Novotný, Jan (referee)
This bachelor thesis focuses on the development of the FC Manchester United logo and its relation to club identity and marketing. The work describes the process of logo development and its symbolism from the beginning of the club's history to the present day. It also focuses on the methodologies of logo development and the significance of club identity for football clubs. Furthermore, the thesis conducts an analysis and comparison with other significant football clubs and evaluates how FC Manchester United maintains its position in the global sports industry. Emphasis is placed on the fan culture and community of FC Manchester United and the relationship of club identity to this culture. The work also includes an analysis of marketing strategies that the club utilizes to communicate with fans and maintain its global standing. Finally, the thesis summarizes the key insights regarding logo development, club identity, and marketing activities of FC Manchester United. The bachelor thesis provides a comprehensive view of one of the most significant football clubs in the world and its relationship to graphic representation. Furthermore, this bachelor's thesis will propose a new, more modern and contemporary logo for Manchester United FC.
inprogress.type
Zábojník, Ondřej ; Hojgr, Jakub (referee) ; Kubíková, Zuzana (advisor)
Typography as a discipline is nowadays mostly considered as authorial, and in common practice we usually encounter an approach where the authors of fonts carefully guard and hide their know-how and do not share workflows/"unfinished" files. This creates a kind of mysterious and impenetrable membrane around the whole field, in which there is distrust of others and a pervasive fear of loosing one's own "originality". All of this is done to favour their position on the market and to accumulate financial and social capital. The bachelor's thesis presents various problems pervading typographic practice, draws conclusions on how these problems can be combated, and "humbly" invites typographers to collaborate, be community-minded, share knowledge and ideas, and presents the limits/negatives of existing alternatives. This brings to light the author's motivations for creating the inprogress.type platform and how this tool can help to re-set existing paradigms. Inprogress.type is a platform/online tool for sharing, collectively designing and/or incrementally re-designing open-source fonts, visualizing and archiving the whole process, breaking the boundaries between author, designer and end-user, and creating a digital environment helpful for self-education of students and laics. This tool is based on the lack of alternatives in the online space.
PATTERN PAINT ROLLER LAB
Giacintová, Zdeňka ; Arndt, Jan (referee) ; Ondrík, Jozef (advisor)
My work focuses on the technique of pattern paint rollers and their historical context. Above all, the work presents an opportunity for me to engage with a phenomenon that was very popular in its time and to explore its potential beyond traditional perceptions. Through a series of tests, I experimented with creating new designs and explored the possibilities of this technology, which included, for example, tests of the materiality and size of the roller matrix or the transfer of the decor from its typical interior setting to an exterior environment.
Písmová rodina Pagella: rozšírenie o skript Hangul
Hamarová, Lucia
This bachelor thesis is focused on the extension of the existing font family TeX Gyre Pagella with Korean glyphs defined by Unicode Hangul jamo blocks. In the theoretical part is initially discussed the issue of the Korean language and its alphabet – Hangul. Later, the concept of the font, its formats and their use in the TeX system is described. And last but not least is an analysis of the fonts available on the market. In the practical part is written the design and construction of characters together with a description of the font creation process in the FontForge program in the regular format. As a conclusion, there is a presentation of created characters divided into blocks Hangul Jamo, Hangul Jamo for Compatibility, Hangul Jamo Extended-A and Hangul Jamo Extended-B.
Modern Typography in Art Education Project at Primary School
PINKASOVÁ, Monika
Diploma thesis Modern typography in art education project at primary school deals with writing and letters during art lessons with pupils at primary schools. The thesis is divided in two parts. Theoretical and practical. The theoretical part deals with the history of this matter. Important art movements are presented, which deal with typography and the names of Czech as well as foreign modern typographists. The practical part deals with project based art lessons as such and a thematic serie called "Světem písmen a znaků" where the theory is applies to single lessons which were presented to pupils at a primary school. The thesis should mainly emphasize the importance of typography in art education and similar activities.
Aleš Najbrt and his standing of Czech graphic design
SOUKUPOVÁ, Klára
The bachelor thesis consists of a theoretical and a practical part. The theoretical part mainly focuses on the personality of the Czech graphic designer and typographer Aleš Najbrt, especially his contribution to Czech graphical design and puts it in the context of the time. Further it shortly describes the history of graphical design with focus on the poster as a form of promotional graphics. The third chapter of this part is the history of Czech typography from the sixties of the twentieth century further. The practical output of the bachelor's thesis is the creation of an author's font and subsequently its exemplary use on a poster. The practical part contains mainly the described procedures of creating a font and a promotional poster.
Magazine raut , why is life of graphically exceptionas magazine not a bed of roses?
Korábková, Kateřina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis Magazine Raut, why is life of graphically exceptional magazines not a bed of roses? describes in detail the magazine which was published at the beginning of the 1990s. It gives a detailed description of different elements of extraordinary layout of the magazine Raut. Its uniqueness comes not only from an unusual format of magazine but also from generous work with images and typography which broke the usual rules for magazine production. Unusualness of the magazine Raut also concern the focus of the magazine which overlaps toward national undertone. For a deeper understanding for the magazine Raut is necessary to put the magazine into a context of the 1990s that was crucial for its formation. Due to the exclusivity of the magazine Raut the press responded to it in different ways Czech and foreign and the thesis compiles media image of the magazine Raut. The thesis also includes an interview with Managing Editor and Art Director of the magazine Raut Ales Najbrt. Only five issues of the magazine Raut were published and its demise was due to several factors. The conclusion of the thesis is based on those factors and the conclusion can be generalized to apply to any other form of magazines with exceptional or unusual graphic design.
History and quality of the Most Beautiful Czech Book Contest from the point of view of evaluation committee and responses of period press
Richter, David ; Petruželková, Alena (advisor) ; Landová, Hana (referee)
in English: This bachelor thesis deals with the Most Beautiful Czech Book Contest press evaluations between 1966 and 1990, also regarding the overall quality of Czechoslovak book design, typography and polygraphy. Summarization of the historical development is carried out by analyzing relevant specialized and nonspecialized periodicals. The work is divided into theoretical and historical context of the issue, the analysis itself and a brief biographical introduction to Oldřich Hlavsa, Milan Hegar, Jiří Rathouský and Adolf Hoffmeister, the four masters of Czechoslovak book design and typography.
Original and Assumed Sources on World Wide Web
Svatý, Michal ; Brejcha, Jan (advisor) ; Švantner, Martin (referee)
The thesis focuses on problem of authorship of the Internet content. It considers the question whether we can analyze the artwork purely as a closed structure of the symbols or whether it is necessary to take work as a broader structure. The first part of the thesis shows the Internet in general and its specifics it as a medium. The second part is devoted to the problem of authorship. It explains traditional view of Nelson Goodman, who examined the authenticity of artwork with regard to the internal arrangement of the elements structure of the object. The third part shows the later theories inconsistent with the views of Nelson Goodman, views of different contemporary authors who present the changes of authorship aspects in the environment which is under constant development, quickly sharing ideas and resources. New theories suggest to look beyond the authorship of the artwork domain, apply broader focous. The conclusion provides a synthesis of these views.

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