National Repository of Grey Literature 346 records found  beginprevious255 - 264nextend  jump to record: Search took 0.00 seconds. 
Dynamic BSC and strategy maps as a tool for corporate communications
Malá, Kateřina ; Mildeová, Stanislava (advisor) ; Leciánová, Gabriela (referee)
Balanced Scorecard (BSC) is one of the current methods of strategic management and planning. Unlike some methods are focused on non-financial measures, when their connection with financial indicators leads to more efficient management of business performance. Dynamic BSC is one of the modifications of the BSC method, which uses elements of system dynamics and system thinking, for its optimization. One of the elements that are used in conjunction with this method, the strategy maps, which is used to visualize the interdependence of goals and metrics between basic BSC perspectives (financial , customer , internal processes , learning and growth). Balanced Scorecard and strategy maps can also serve as a tool for communicating critical information in enterprise-wide breadth. This use allows employees at lower levels of management to be informed about the objectives of the company, and their specific involvement to achieve them (their contribution to strategic , tactical and operational objectives ). The contribution of the thesis is the exploration and subsequent evaluation , which is the awareness and use of methods Balanced Scorecard and strategy maps to support communication and awareness in enterprises.
Operating costs of public sector
Kučerová, Petra ; Sedmihradská, Lucie (advisor) ; Dufek, Luboš (referee)
The aim of this diploma thesis is to find out the amount of operating costs which is spent on the working of the organizations in public sector in the Czech Republic and to access the possibilities of saving the costs as impact of improving their procurement system of purchasing energy commodities, especially gas and electricity. It also refers to e-auction and commodity exchange as examples of the specific instruments. The practical part contains the survey conducted among organizations of public sector.
Comparative Analysis of Tourist Destinations Offer
Mertl, Ondřej ; Luštický, Martin (advisor) ; Švanda, Pavel (referee)
The bachelor thesis focuses on the evaluation of current tourist offer of the town of Trebic in relation to the major trends in tourism and especially the needs of visitors, which of these trends are based. The aim is to identify the main tourism trends and these trends are translated into concrete requirements of visitors to the city. Based on the results of a survey among the visitors then propose measures to improve tourist offer. This work uses good practices from other tourist destinations. These good practices are supported by reliable internet resources.
Problems with searching for information on the Internet
Ngo Anh, Tuan ; Sklenák, Vilém (advisor) ; Bělohoubková, Lenka (referee)
This bachelor thesis is about the problem of searching for information on the Internet. The goal of this thesis is to provide important information on how internet search engines work, with special attention paid to the full-text search engine. The paper was divided into several parts. In the first part I focused on the description of the functioning of full-text search. In the second part, I discussed the other types of search engines, and I have listed their advantages and disadvantages. In the third part, I focused on the formulation of search queries. I dedicated next part of the paper to introduce some specific search engines and services they offer. The last part of the thesis refers to the survey, which highlights the problems encountered by users when searching for information on the Internet.
The influence of controversial advertising campaigns of United Colors of Benetton on the emotions of consumers in selected countries
Otenšlégrová, Pavla ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This Bachelor's Thesis on "The influence of controversial advertising campaigns of United Colors of Benetton on the emotions of consumers in selected countries" discusses the controversial advertising campaigns of the company United Colors of Benetton and the emotions felt by consumers in response to these campaigns. The theoretical section describes the aspects, which can influence the decision-making of the consumers. The aim of the practical section was to find out the general public opinion on controversy in advertisements in the selected countries and how strong emotions this United Colors of Benetton controversial campaign aroused in consumers from the selected countries.
Analysis of employee benefits
Kodetová, Tereza ; Legnerová, Kateřina (advisor) ; Palíšková, Marcela (referee)
The target of this bachelor thesis is to analyze employee benefits from the perspective of employees and to employers suggest possible ideas to improve their provision. The work is divided into two parts: theoretical and practical. The theoretical part describes the overal remuneration of employees, payroll system and employee benefits. Benefits are included in the remuneration system, broken and some of them are defined. The practical part presents a survey among employees in the Czech Republic. Here are classified research methods, identification of respondents and subsequent analysis of the research results, including recommendations for employers.
Finanční gramotnost žáků víceletého gymnázia
Nováková, Kateřina ; Votava, Libor (advisor)
The diploma thesis "Financial literacy of pupils at grammar school" deals with the attitudes of students to the issue of financial literacy and the level of their knowledge. It focuses on individual components of financial literacy and key factors which influence and shape the students' knowledge and attitudes. Comparing available literature sources the definition of financial literacy is discussed in the theoretical part. The theoretical part also includes the way financial education is regulated in the Czech Republic. The practical part using a descriptive statistical analysis presents results received from the questionnaire distributed among pupils of the grammar school. Based on the results four hypotheses were set and their validity is tested. The evaluation and discussion parts are incorporated in the work.
The meaning of Alfred Radok´s award and asses the activities of the Alfred Radok´s foundation
Štěpánová, Lucie ; Riedlbauch, Václav (advisor) ; Radok Žádná, Ingeborg (referee)
The Master thesis discusses the origin, development and termination of Alfred Radok's foundation. Furthermore the thesis deals with Alfred Radok's award endowment fund, which was focusing on the presentation of Alfred Radok's award. The aim of this thesis is to assess the activities of the foundation and of the endowment fund with a special focus on issues Alfred Radok's awards ceremony during its 23-year's operation. A great benefit of the thesis is information which is not going to be accessible anymore due to the end of Alfred Radok's awards. Alfred Radok's awards were composed of two parts. First part was an anonymous dramatic competition which awards the best script of an original Czech theatre play. And the second part was awarding of a production categories. Results of the production categories were based on a theatre critic's survey. The aim was to find out how are the critics and publicists satisfied with this survey. The method of the research was qualitative investigation based on semi-structured interviews. In conclusion, the data was evaluated and interpreted.
Perception of the brand Nutrilon at the market with infant milk in Prague
Švecová, Barbora ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
This diploma thesis is focused on analysis of perception of the brand Nutrilon at the market with infant milks in Prague and on segmentation of this market. The main objective of this thesis is to find out how is Nutrilon perceived among mothers who use or used to use infant milks, according to which attributes they decide to buy milks and why they choose that particular brand. Simultaneously there are discovered and developed particular market segments which can be attractive for Nutrilon. Work consists of two parts. Theoretical part deals with consumer behavior, explains the term brand, process of the market segmentation and describes marketing research and method used in the thesis -- the questionnaire survey. In the practical part characteristics of the manufacturers that produce infant milks are described and analyzed each of their brands. Furthermore, I analyzed agency data from continuous research MML-TGI that provided Median s.r.o. At first the target group is characterized by a general analysis. Afterwards I used factor analysis to reduce variables to the factors. And then I put women into clusters based on clusters analysis. The segments are described in detail using general and contingency analysis. Primary data are gained from own research through questionnaire survey. In the conclusion of diploma thesis there are presented the results of data analysis. Based on those results there are provided appropriate marketing recommendations for Nutrilon and uncovered segments. These recommendations should help Nutrilon in the future to become number one at the market of infant milks.
Interactivite content of electronic books
Gorbatiuc, Julia ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This thesis Interactive content of eBooks presents complex view on preparations and development of interactive and enhanced electronic book from technical, legislative, content and economic perspective. It describes types of interactivity modules, available interactive eBook formats, reading devices and software. It also compares USA market to the Czech market of interactive eBooks. This thesis processes results of questionnaire survey in the area of Czech readers awareness of interactive eBooks. In practical part of the thesis process of interactive book creation in Czech environment is engineered.

National Repository of Grey Literature : 346 records found   beginprevious255 - 264nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.