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Rules of the Game: Critical Games and Critical Theories of International Relations
Formánek, Václav ; Kratochvíl, Petr (advisor) ; Knotková, Vladimíra (referee)
The main goal od critical theories of international relations is to help to achieve more universal freedom and equality in the world. Critical theorists use different kinds of strategies to achieve this goal. Persuasive popularization by critical videogames is one those strategies. Author analyzes different strategies of such persuasion. He also designs own concept of critical game. The goal of this game is to present main ideas of critical theories to the general public in the most precise but still understandable way. Autor wants to show the potential of videogames for popularization of critical theories.
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Application of Balanced Scorecard in university
Mládek, Jiří ; Svatá, Vlasta (advisor) ; Říhová, Zora (referee)
The title of the thesis "Application of Balanced Scorecard in university" shows that the thesis is concerned with creating a strategic management system Balanced Scorecard for university. The method is further complemented by the support of IT, so this is a modification of the Balanced Scorecard and this is call IT BSC, and automated support . The thesis is divided into two parts -- the theoretical and the practical. The first part is the description of the strategy and management, is presented to the Balanced Scorecard and description of design and implementation. At the end of the theoretical section summarizes the advantages and disadvantages of Balanced Scorecard. The first part is a summary of theoretical knowledge of available resources and literature. Practical work reflects the knowledge gained from the theoretical part. First are presented and analyzed the university, where Balanced Scorecard method is applied. There is described in detail and prepared a draft of the project of Balanced Scorecard. In conclusion the thesis evaluates the overall project and is made comparison between private and public university.
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Analysis of strategic decisions and assessment of their impact on prosperity of The Paseka Publisher.
Palusková, Lucie ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
The Master's thesis deals with strategic management, importance of strategy and with the basic methods of strategic analysis. Selected methods have been applied to particular company - The Paseka Publisher. The main objective is to make overall evaluation of strategic position of The Paseka Publisher in the context of the current book market. Furthermore, it is essential to reflect the current state of the publishing industry and highlight the main factors that directly affect the strategic position of publishers. On the basis of strategic analysis is possible to make synthesis of gained knowledge, which leads to the formulation of strategic recommendation for the core business activities.
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Economical analysis of STUDENT AGENCY, k.s.
Němec, Pavel ; Dvořáček, Jiří (advisor) ; Strouhal, Jiří (referee)
The Master's Thesis analyzes in detail the company STUDENT AGENCY, k.s.. This thesis includes a financial analysis of the years 2008 - 2012, followed by a strategical analysis of STUDENT AGENCY'S current operations. All the gained information is synthesized with the SWOT analysis that creates the base for the author's recommendations regarding the business strategy. The Master's Thesis consists of the introduction, the theoretical section, the practical section and the conclusion. In the introduction the basic facts are explained and the motives for writing this thesis are described. The used methodology is described in the theoretical section and then applied on the company in the practical section. In the closure the summary of the findings is made.
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Strategic analysis of Rodinný pivovar Bernard a. s.
Hrabáková, Monika ; Mikovcová, Hana (advisor) ; Krause, Josef (referee)
The main goal of this diploma thesis is the implementation of the strategic analysis of Rodinný pivovar Bernard a. s. The thesis is divided into four parts: introduction, theory, practice and conclusion. The theoretical section deals with definition of key words like mission, vision, strategy and strategic management. It also explains the methods of the strategic analysis which are applied in the following practical section. The practical section of the thesis consists of internal and external environment analysis. The external environment analysis addresses identification of the market, competitors and other external influences. The analysis of the internal environment includes exploring and evaluation of the company's resources and its competences. All findings are summarized at the end of the thesis in a SWOT analysis. Concrete recommendations for the future are presented based on the SWOT analysis.
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Business strategy of a small enterprise
Hourová, Tereza ; Svobodová, Ivana (advisor) ; Mísař, Jan (referee)
The thesis deals with the business strategy of a middle-sized entrepreneur in the food manufacturing industry. The theoretical part explains basic terms, introduces methods of a strategic analysis and describes basic approaches to formulating the strategy. The practical part contains the strategic analysis of a specific entrepreneur created using the PEST analysis, the Porter five forces analysis, and the Value Chain Analysis. The practical part also includes suggested business strategies determined using the Ansoff Matrix, Porter's approach to strategy and the Johnson -- Scholes' Strategy Clock. The last chapter is dedicated to a more detailed elaboration of the selected strategy variant.
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Strategic analysis
Novotná, Petra ; Krause, Josef (advisor) ; Šlégr, Pavel (referee)
The topic of this thesis is a strategic analysis of the company Autocentrum Novotný, that provides authorised sale and service of cars Renault, Dacia and Mitsubishi. The thesis is divided into theoretical part, in which the basic terms and methods of analysis are characterized, and practical part in which the theoretical knowledge is used in practice. The macro and micro environment, the internal resources and capabilities of the company are analyzed. Final summary is done by the SWOT analysis, through which the strategic recommendations were designed.
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The foreign policy strategy of small states – case study of the Czech Republic
Stehlíková, Jana ; Druláková, Radka (advisor) ; Zemanová, Štěpánka (referee)
Foreign policy strategy of small states does differ significantly from the strategy of superpowers. The first chapter of this bachelor thesis analyses the different strategies present in foreign policy of small states. Strategies of the Czech Republic are identified in the second chapter, and then the attention is focused on the analysis of niche strategy itself in its form of human rights and transition policy. The aim of this work is, with the use of critical analysis, to compare the declared strategy concept of the human rights agenda with its fulfilling by Czech representatives, assess how the fulfilment of this strategy reflects in the view of other countries towards the Czech Republic, and finally to analyse the potential of the niche diplomacy towards building a good reputation of the Czech Republic on the international platform.
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Marketing analysis of the hotel Louis Leger
Řehák, Vojtěch ; Sedláček, Jiří (advisor) ; Soudková, Hana (referee)
This bachelor thesis deals with analysis of the marketing strategy of the hotel Louis Leger. The main goal of the thesis is to evaluate this strategy and alternatively to suggest specific changes. First part of the thesis is aimed at the theory of internet marketing, marketing mix and SWOT analysis. In the second part there are information about the company Czech Inn Hotels and the hotel Louis Leger. In the next part there is the analysis itself, which took place on the basis of the data from the internal hotel system and my own experience with working in this hotel. Part of the analysis is marketing mix and SWOT analysis. The last part includes evaluation of the strategy and suggestions to improvement.
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Dynamic BSC and strategy maps as a tool for corporate communications
Malá, Kateřina ; Mildeová, Stanislava (advisor) ; Leciánová, Gabriela (referee)
Balanced Scorecard (BSC) is one of the current methods of strategic management and planning. Unlike some methods are focused on non-financial measures, when their connection with financial indicators leads to more efficient management of business performance. Dynamic BSC is one of the modifications of the BSC method, which uses elements of system dynamics and system thinking, for its optimization. One of the elements that are used in conjunction with this method, the strategy maps, which is used to visualize the interdependence of goals and metrics between basic BSC perspectives (financial , customer , internal processes , learning and growth). Balanced Scorecard and strategy maps can also serve as a tool for communicating critical information in enterprise-wide breadth. This use allows employees at lower levels of management to be informed about the objectives of the company, and their specific involvement to achieve them (their contribution to strategic , tactical and operational objectives ). The contribution of the thesis is the exploration and subsequent evaluation , which is the awareness and use of methods Balanced Scorecard and strategy maps to support communication and awareness in enterprises.
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