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Corporate Social Responsibility
Kopecká, Nikola ; Palíšková, Marcela (advisor) ; Legnerová, Kateřina (referee)
The Bachelors Thesis maps application of corporate social responsibility philosophy in strategies of selected companies in the market environment of the Czech Republic. This thesis aims to analyse CSR concepts of the selected companies for the purpose of identifying positive aspects resulting from their socially responsible behaviour. Furthermore the thesis brings an practical insight into particular CSR concepts applied in the Czech business environment. Information necessary for the analysis and further conclusions were acquired through personal interviews with relevant representatives of the respondents. Based on the analysis of the interviews all the answers and gained information were compared and helped to specify companies attitudes to CSR and possible critical points were identified. As a conclusion the thesis states that more and more attention is being given to CSR in the Czech Republic. The issue is becoming very important and the amount of Czech businesses realising the necessity to act socially responsible is growing. International companies are significantly more experienced in CSR practice. However there is a tend to spread the knowledge of CSR concept even among small and middle-sized organisations.
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Creation of CSR report by using GRI reporting framework: case study Siemens Czech Republic
Cacková, Silvie ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
This Master´s Thesis is focused on reporting of Corporate Social Responsibility (CSR reporting). The purpose of this thesis is to create CSR report for company Siemens Czech Republic for the year 2014. Theoretical part is dedicated to introduce the concept of Corporate Social Responsibility and Stakeholder concept. The next part is focused on relation between CSR concept and CSR reporting, its benefits and trends. The last theoretical part introduces applicable standards regarding CSR reporting, the attention is put on company GRI and its reporting framework. Practical part deals with Siemens Czech Republic, there is described process of reporting with disclosed CSR report for this chosen company. The version G3.0 of GRI standard was used for create this report.
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Causes and consequences of hostile takeovers in Corporate Governance
Sládek, Miloš ; Malý, Milan (advisor) ; Kubíček, Aleš (referee)
The essential goal of this bachelors thesis is to analyse the most important reasons, causes and consequences of hostile takeovers in corporate governance, and to do so on selected cases from the real corporate world. The structure of this thesis is divided into two parts. First is the theoretical part about the theory of corporate governance with its focus on the subject of takeovers. In the second part is the analysis of specific cases of hostile takeovers in the corporate world. The goal of this thesis is to extrapolate from these examples to show how they can be applied to the Czech economy, and also to show how recommendations can be derived from them.
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Corporate social responsibility in small and medium-sized enterprises in Czech Republic
Růžková, Kateřina ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
The Master´s thesis deals with the social responsibility of organization with focus on small and medium-sized enterprises. The aim of this thesis is to analyze the level and attitude of corporate social responsibility in these enterprises. The theoretical part is to introduce concept of tripple-bottom-line, history, current trends and advantages and disadvantages of CSR. This part of thesis also includes implementation and measurement of CSR activities with subsequent reporting and information support. The practical part deals with the research of the social responsibility in small and medium-sized enterprises in Czech Republic. In the conclusion of the practical part are summarized recommendations and proposals for SME.
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Analysis of the involvement of stakeholders in the implementation of the policy priorities of tourism
Procházková, Hanka ; Luštický, Martin (advisor) ; Dvořák, Jiří (referee)
The thesis inquires into the issue of involving stakeholders in the process of implementation of the regional strategy for tourism development, in which the priorities for the realisation of tourism politics in a given area are indicated. This process is being investigated in two domestic regions and one region abroad. The aim of this work is to formulate a set of measures based on identified good practices that will lead to an improvement of the process of involving stakeholders in the implementation strategy for the development of tourism in the South Bohemian Region. To achieve the objective, the thesis utilises findings from previous research, which is then developed towards the proposal and verification of the methodology for determining the attitudes of key groups of stakeholders towards the process of cooperation with the regional destination management organization during the implementation of the development strategy, or rather its priorities
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ACQUISITIONS & MERGERS in Strategic Management
Mackenzie, Iveta ; Vacík, Emil (advisor) ; Fotr, Jiří (referee) ; Jáč, Ivan (referee)
Acquisitions & Mergers, a tool of strategic management, that is the basis of my research. The first question that my research addresses is the acquisition activity in the European Union. The acquisition activity is shown at two levels. In the basic level the numbers of transactions in each country were compared according to freely selected criteria. In the next level, the research deals with the existence of a relationship between the acquisition activity and macroeconomic indicators. The research study presents in detail three new economic indicators for comparison of acquisition activity: M-total, M-score, M-index. The second question that my research addresses is the percentage of successful and unsuccessful deals in the Czech Republic. My research evaluating acquisitions & mergers is based on the financial results. Financial results are looked at from three aspects according to how they may benefit specific interest groups: owners, creditors, employees. The next issue is a verdict on which firms, in terms of financial results in the pre-transaction period, have potential for successful development in the post-transaction period, and which seem to have no potential. The research study presents in detail the new method for acquisitions & mergers evaluating: Acquisition Value Analysis.
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Impact of CSR on corporate perfomance
Pirkl, Jakub ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The main goal of this thesis is to introduce the concept of CSR and to describe the impact of socially responsible activities on corporate performance of IBM. The thesis is divided into two parts - theoretical and practical part. The theoretical part is concerned with introducing the concept of CSR, its key principles and studies dealing with the relationship between CSR and corporate performance. The practical part is concerned with introducing IBM's approach to corporate social responsibility, its key projects and the benefits of implementing the principles of CSR.
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Analysis and Proposals of Possible CSR Activities at the Faculty of Business Administration of University of Economics, Prague
Bürgerová, Jana ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Universities should contribute to the education of socially responsible citizens. To accomplish this goal, universities focus on education and they set a good example. Furthermore socially responsible behaviour will increase competitiveness and it will strengthen the university image. The aim of this thesis is to analyse socially responsible activities including students' satisfaction with the level of social responsibility at the Faculty of Business Administration of University of Economics, Prague and to define possible improvements that will generate positive impact on Faculty's reputation. To reach the goal the study of Faculty's documents and the students' opinion survey were carried out. The results have shown that the Faculty performs a lot of socially responsible activities that are highly appreciated by students. Nevertheless some opportunities for improvement were identified especially in the field of strategic management and communication.
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Corporate social responsibility within the internal market of the EU
Hlinická, Zuzana ; Němcová, Ingeborg (advisor) ; Karpová, Eva (referee)
This masters's thesis deals with the characterisation of the concept of corporate social responsibility, aiming its attention on its limits and opportunities within the European Union. First part of the thesis focuses on the charactistics of the theoretical concepts and approaches to corporate responsibility, entrepreneurship and businesses, while second part adresses the possibilities of international and european support and control of business activities, especially of the european institutions and other initiatives within the european context
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Victory as a Marketing Tool Sports Organizations
Hartman, Jaroslav ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
This bachelor thesis analyses the influence of victories on marketing of handball sports clubs in the Czech Republic. The TJ Lokomotiva Louny and HK A.S.A. Město Lovosice clubs were the subjects researched. Media, fans and sponsors were determined to be the most important stakeholders. The theory section describes the historical development of sports marketing, the marketing mix, and the clubs' individual stakeholders. The research section interprets the influence of victories on stakeholders through the use of about sponsoring, quantitative data from fan questionnaires, secondary data on the media from the Internet portal Anopress IT, and qualitative data from unstructured dialogues with club managers. This section also provides definitions of sports marketing strategies. The conclusion provides recommendations on the most efficient marketing strategy for both clubs.
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