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The popularity of ČT sport in comparison with to other television stations
Hampl, Jakub ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: The popularity of ČT sport in comparison with to other television stations Objectives: The main aim of this bachelor thesis is to find out and describe the popularity of the sports station ČT sport in comparison with other television stations. Thesis is aimed at establishing the popularity of this television station of viewers through a questionnaire survey. At the end of the thesis, based on the research, mention possible recommendations. Methods: The marketing research of this thesis has consisted in the use of a quantitative method. For this research of popularity of television channel ČT sport was used a method of electronic inquiry published on the server Survio.com. The theoretical part is based on the literature research. Results: According to the held research, it was found out that in addition to determining the popularity itself, it is very important to take into account how we look at it. The station ČT sport is still pretty popular and well-known among passive sport viewers. The viewers prefer its sports broadcasts also they are satisfied with them. They are also relatively pleased with the work of the personalities who can be seen in the broadcast. The most famous and popular faces are the commentators - Robert Záruba and Jaromír Bosák. The fact is that part of the audience...
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Eurosport as the example of the expansion of the sport television channels in the Europe
Michna, Tomáš ; Lukšů, David (advisor) ; Bednařík, Petr (referee)
This bachelor thesis describes and rates the beginnings of the development of the specialized sports television channels in Europe. The main center of interest is pan-european sports channel Eurosport. Shortly is described the development of the symbiotic relationship of the sports and the media. This development is traced from the rise of the first sports magazines and sports rubrics in newspapers, over the development of the sports radio broadcasting, up to the rise of the sports television broadcasting. The thesis interprets the conditions and the causes of the rise of the first European and world's sports television channels. In more detail the conditions of the setting up of the pan-european channel Eurosport and its development from 80th years of the 20th century into present are described. Eurosport is today the sports television channel, which broadcasts in the Europe and also in other continents in quite 20 world's languages. Eurosport has become the pan-european channel with the highest ratings. The thesis also describes the history and the present of the Czech mutation of Eurosport, which has been distributed in the Czech Republic since 1996. Following the cooperation with the Czech redaction of Eurosport is further described the rear of the redaction, main structures and procedures...
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The origins of sports radio broadcasting in the territory of Czechoslovakia (1923-1948)
Michna, Tomáš ; Cebe, Jan (advisor) ; Knapík, Jiří (referee)
This thesis describes the development of the sports broadcasting in Czechoslovakia in the form of the practical research and historical analysis. The examined period starts in 1923 as the beginning of the existence of Radiojournal - the first radio station in Czechoslovakia and is defined by the year 1948. The thesis is systematically divided into five periods in which I describe the first signs of the interest in the sport in a regular radio broadcasting, first major sports events broadcasted by Radiojournal, organizational, personnel and technical background, marginal sports. Selected sport events with greater or minor importance are also described, as they were gradually transmitted by Radiojournal or Czechoslovak Radio in different periods. The thesis also mentions the occupation of the Czechoslovak Republic during the World War II, when has the interest in the sports radio broadcasting decreased but not vanished completely. There are outlined the activities of Josef Laufer during this period too. Laufer was Czechoslovak icon of the sports radio broadcasting. There is described the personnel expansion and the development of the independent sports redaction in the postwar period. This thesis is based on the practical research in the archive of the Czech Radio, the most beneficial information was provided...
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Eurosport as the example of the expansion of the sport television channels in the Europe
Michna, Tomáš ; Lukšů, David (advisor) ; Bednařík, Petr (referee)
This bachelor thesis describes and rates the beginnings of the development of the specialized sports television channels in Europe. The main center of interest is pan-european sports channel Eurosport. Shortly is described the development of the symbiotic relationship of the sports and the media. This development is traced from the rise of the first sports magazines and sports rubrics in newspapers, over the development of the sports radio broadcasting, up to the rise of the sports television broadcasting. The thesis interprets the conditions and the causes of the rise of the first European and world's sports television channels. In more detail the conditions of the setting up of the pan-european channel Eurosport and its development from 80th years of the 20th century into present are described. Eurosport is today the sports television channel, which broadcasts in the Europe and also in other continents in quite 20 world's languages. Eurosport has become the pan-european channel with the highest ratings. The thesis also describes the history and the present of the Czech mutation of Eurosport, which has been distributed in the Czech Republic since 1996. Following the cooperation with the Czech redaction of Eurosport is further described the rear of the redaction, main structures and procedures...
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Statutory licenses with reference to the broadcasting of sports events
Šrámková, Kateřina ; Žikovská, Petra (advisor) ; Císařová, Zuzana (referee)
Statutory licenses with reference to the broadcasting of sports events This thesis is focused on the topic of statutory licenses with reference to the broadcasting of sports events. As mentioned right at the beginning of the thesis, the statutory licenses belong together with the free use and compulsory licenses to the extra-contractual institutes. They enable any third person, while meeting statutory requirements, the use of a copyright work or a subject-matter of related rights without a consent of the rightholder. The main reason why they were introduced into the international, European and national legal systems, was especially the endeavour to achieve a fair balance of rights and interests between different categories of rightholders and users of protected subject-matters. The crucial document on the European level in the field of treatment of exceptions and limitations to the rights is the Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society which provides a comprehensive list of one mandatory and twenty facultative exceptions and limitations, as well as the so-called three-step test. This Directive is closely discussed throughout the whole thesis. Nevertheless, the...
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