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Fulfillment Business Ethics in ABC Company
Kugler, Tomáš ; Ulik, Marcel (referee) ; Putnová, Anna (advisor)
The aim of this work is to determine the level of business ethics in the company of ABC. It´s level is determined by comparison with selected aspects of corporate climate. Using the questionnaire are determined range of individual areas, resulting in the identification of critical areas in the company, which serves as the starting point for the proposals to improve the situation. Basis for the design part is enhanced by discussions with management and the author´s observation. The main proposed solution is the implementation of the Balanced Scorecard methodology, whose benefit is the reduction of critical areas to an acceptable level. The author also formed proposals to improve corporate ethics program and actvities in the area of social responsibility.
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Business Ethics in Business Organizations
Krupauerová, Kateřina ; Šimková, Jitka (referee) ; Putnová, Anna (advisor)
This thesis is focused on application of business ethics in business organizations. Theoretical part is concentrate on basic concepts related to business ethics and also to social responsibility of companies. In the empirical part I used questionnaire to determine how examined companies implement this business ethics and in the end of my thesis I suggested recommendation how they could improve it.
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The Decline in the Standard of Living in Presenior (55-65 years) and Senior (65+) Generation and the Factors that Influence Them
Durkáč, Ondřej ; Šefčíková, Linda (referee) ; Konečný, Štěpán (advisor)
Senior policy of the state is largely focused on the active life of seniors (eg national strategy to support positive aging for the period 2013-2017 ). From this pont of view is generally expected to stay seniors longer in their natural environment and any subsequent use of social and health services, residential care homes for the elderly. Another phenomenon is the senior policy burden on the state budget in raising funds for the payment of pensions. One means of this policy mainly at regional level is to support seniors through discounts and other advantages Senior Pas project. The author draws a comparison of the consumer basket of the general population in the age structure from 55 years and above users Pas Senior Discount Network , which is primarily intended to support active living. The theoretical part focuses on the description and benefits, deficiencies discount networks in general and the discount network designed primarily for seniors. Thesis will also undertake an excursion to the neighboring countries, especially Austria and Germany, this excursion could give a number of inspiring suggestions in monitoring the functioning of these networks. In the practical part, thesis will devote particular network Senior Discount waist and through a questionnaire survey of members of the network. Thesis will be noticing all the available factors affecting the selection and use of discount networks in relation to age, place of residence, gender and other attributes/parameters. Thesis will help to answer the question whether discount network tends to increase the active life of seniors primarily or secondarily through capital cost savings for common services and goods. Author of acquired knowledge and experience will provide recommendations for fulfilling the mission and good functionality of discount network Senior Pas.
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Corporate Social Responsibility in the Company
Hodovská, Anna ; Veselý, Josef (referee) ; Putnová, Anna (advisor)
The diploma thesis is about corporate social responsibility and its application in a selected company. The introductory sections summarize the theoretical background and methodologies used. The following are the sections related to the analysis and the research performer. The design part contains the basic concept of the code of ethics, recommended activities and evaluation in terms of risks, time and finances. The result of the work is this proposal of social responsibility in the company.
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Corporate Social Responsibility in the Steel Industry
Malůšková, Judita ; Koráb, Vojtěch (referee) ; Putnová, Anna (advisor)
The diploma thesis focuses on corporate social responsibility and its analysis in a selected company doing business in the steel industry. The introductory part specifies the theoretical basis and methods and analyses used. The analytical part of the work deals with the evaluation of the social responsibility policy in the selected company and brings a comparison of the situation with a competitor from the steel industry. The last part of the thesis contains recommended activities to achieve a better level of social responsibility in the monitored company.
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Business Ethics in Eisberg a.s.
Řezáč, David ; Slepička, Martin (referee) ; Putnová, Anna (advisor)
Master´s thesis deals about Business ethics in Eisberg a.s. First section discuss theoretical resources related to the theme of entrepreneurial ethics. Thesis explains and outlines signifiant terms, which are essential, and summarize techniques used in practical research. Practical section deals with ethical environment in examined company, discuss results of research and propose specific future recomandations for the company.
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Determinants of pro-environmental behavior among students
Kopecká, Lucie
This thesis deals with determinants of pro-environmental behaviour among students and graduates of Czech universities. According to many scientists from all over the world, humanity must change its behaviour towards the environment otherwise it may face catastrophic consequences of global warming. Unfriendly environmental behaviour is a significant contributor to climate change. On the basis of research on determinants of pro-environmental behaviour, it should be possible to identify which factors positively influence pro-environmental behaviour. Ultimately, it should be possible to establish methods that could encourage environmentally friendly behaviour. The primary aim of this thesis is to identify how selected determinants influence the pro-environmental behaviour of Czech university students and graduates. Based on these findings, recommendations for companies should be formulated in order to increase the pro-environmental behaviour of Czech university students and graduates. The secondary objective of this thesis is to determine whether business CSR activities influence students' job-seeking decisions and to establish recommendations for companies. This thesis first explains the theoretical background of pro-environmental behaviour and its determinants. The findings from this section are then applied in the practical part of this thesis, which involves the evaluation of a questionnaire survey with 232 valid respondents. The aim of this thesis was achieved by examining self-determination theory and social interaction theory concerning pro-environmental behaviour. Recommendations for businesses were developed to increase pro-environmental behaviour of students and graduates. Finally, areas and activities of corporate social responsibility were found, which influence the decision-making of the research subjects in their choice of employer. These results provide the basis for establishing recommendations for companies to increase their attractiveness in the labour market.
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Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
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Spoločenská zodpovědnosť vo firme Včelco s.r.o.
Kavoňová, Veronika
The bachelor thesis follows up on social responsibility in the company Včelco s.r.o. The primary objective of the bachelor thesis is to propose activities that will increase the responsible behaviour of the company in the case of implementation. The bachelor thesis is divided into literature search and results. The literature search describes the basic concepts, definitions and divisions necessary for the analysis in the results part of the thesis. In the results section is presented an analysis of the current status of CSR in the company and is evaluated a questionnaire survey to identify the awareness of current customers about the company's performing CSR activities. As part of the results were identified the problem areas of the CSR concept. Based on which were proposed three recommended suggestions for the development of social responsibility in the company, including cost-calculation.
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Environmentálny pilier spoločenskej zodpovednosti v chování spotrebiteľov
Lovás, Patrik
Lovás, P. Environmental pillar of social responsibility in consumer behaviour. Diploma thesis. Mendel University in Brno, 2021. Diploma thesis research deals with environmentally responsible behaviour of Slovak consumers with focus on zero waste. From the results of quantitative survey (n=454) and in-depth interviews (n=5) can be concluded, that Slovak consumers are actively interested in the issue of environmental protection which reflects willingness to demand environmentally friendly products, or zero waste products. The findings also show that such a responsible demand is primarily limited by consumers´ unfamiliarity of zero waste production. On this basis, recommendations are proposed to the marketers in the field of communication, which could support and subsequently increase environmentally responsible behaviour, what is simultaneously the main aim of the thesis.
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