|
| |
|
|
Measuring of Corporate Social Responsibility in Selected Company
Skryjová, Jana ; Gurská, Sylvie (referee) ; Černohorská, Lenka (advisor)
Master Thesis deals with the Corporate Social Responsibility concept (CSR). This thesis is divided into theoretical and practical part. The theoretical part is engaged in explaining basic knowledge, also evolution of the corporate social responsibility concept in historical context and company activities in the economic, environmental and social area. The object of practical part, is to analyse and measure reports on corporate social responsibility according to the GRI Guidelines.
|
|
|
Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
|
|
| |
|
|
Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
|
|
|
Methodology of Corporate Social Responsibility Measurement
Černohorská, Lenka ; Putnová, Anna (advisor)
The starting point of Corporate Social Responsibility is the understanding and the acceptance of fact, that organization is a part of the society, in which it develops its activities. There are many companies, which are conducting in accordance to superior performance of the obligations in the area of social responsibility. These organizations truly think about their surroundings. The problem can occur in the measuring the social responsibility level of each CSR pillars, consisting of economic, social and environment areas. Measurement and evaluation of CSR could be conducted by some exact methods (i.e. standards and norms). In organization is needed to set up measurement mechanisms of all the areas of corporate social responsibility. The organization could use for reporting “structures” of already existing standarts, however the complexity of these standarts is the reason why it is not easy to apply them in the Czech Republic. The following project presents the metodology of measuring Corporate Social Responsibility
|
|
|
Impact of recession on implementation of Corporate Social Responsibility
Placier, Klára ; Putnová, Anna (advisor)
During the last few years, companies have had an increasing interest on playing a more significant role in society, besides their merely economic function. Corporate Social Responsibility (CSR) has become a relevant concept leading them to do so. However, after the recent economic decline, the business model of most corporations had to be reviewed, including the CSR policy. This dissertation work discusses the impact of recession on CSR. The topic is highly relevant, since the consequences of the economic crisis have still a strong influence on business environment, in the form of a degrading level of trust and a decline of moral commitment to society. In order to evaluate this phenomenon, a research was conducted in three companies that are engaged in long-term CSR. With case study as research method, the impact of recession on CSR has been identified and a trend for future development has been outlined. As one of the main conclusions of this research it was proved, that after the economic decline, rather than dismissed, CSR was re-aimed in a more efficient way. CSR has helped companies to survive better the economic crisis and has taught them, how it can be beneficial not only for business but also for the society.
|
|
|
Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
|
|
|
Vinařství Ludwig, Ltd. Code of Ethics Proposal
Hájková, Markéta ; Košut, Michal (referee) ; Černohorská, Lenka (advisor)
The aim of this thesis is to analyze the current situation of business ethics and culture in Vinařství Ludwig, Ltd. and make a proposals lead to improvement of this situation. In the first part of the work on the basis of literature research identified the theoretical and methodological bases, which are needed for the processing of the practical work. The second, practical part of the work is based on a survey of the current state of corporate ethics and culture of Vinařství Ludwig, Ltd. The bases for the survey are internal and external sources of information of company and questionnaire survey among its workers. The result of this thesis is to make the Code of conduct of Vinaství Ludwig, Ltd.
|
|
|
Social Audit in GEOtest Brno Company
Kristenová, Lenka ; Dvořák, Vít (referee) ; Putnová, Anna (advisor)
This master´s thesis deals with an actual theme, which is the business ethics and the corporate social responsibility. It includes view of main concepts. Then is documented situation in GEOtest Brno Company and realized the social audit. Results of the questionnaire research are analysed and completed by concept of introduction.
|
guest ::
