National Repository of Grey Literature 1,164 records found  beginprevious741 - 750nextend  jump to record: Search took 0.00 seconds. 
Proposal for Marketing Communication Improvement
Bartošíková, Bára ; Sommer, Martin (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.
Proposal for Company Communication Mix
Syková, Iveta ; Balcárek, Jiří (referee) ; Kaňovská, Lucie (advisor)
The master thesis is focused on a proposal of communication mix for a fitness center located in the center of the Brno city. This thesis is divided into the theoretical, analytical and proposal part. The theoretical part describes the basic concepts of marketing, the analytical part contains selected analyzes from macro-environment and micro-environment, and their results are the basis for the proposal part of the thesis. The last part sets out proposals for a company's communication mix that will lead into increased competitiveness, raising awareness among potentional customers leading to a consequent increase in profit.
Use of Social Media in Marketing Communication of Selected Company
Medková, Kateřina ; Dofková,, Jekaterina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis describes the issue of using social networks of a selected com-pany in marketing communication. The aim of the thesis is to analyze the current situation in the company and to suggest a new solution, the marketing tools, which the company can use in the future. The first part summarizes the issues of marke-ting communication, marketing and communication mix and social networks. The analytical part includes analysis of the internal and external environment, analysis of the competitive position of the company, as well as SWOT analysis. The final proposal then explores the communication channels currently in use and shows new possibilities for using communication channels along with the expected costs.
Proposals for Changes in Internet Marketing Communication of the Selected Company
Martof, Jan ; Šelešovský, Vít (referee) ; Chlebovský, Vít (advisor)
The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.
Self-harm and social networks - is there any relation?
VODRÁŽKOVÁ, Petra
The work deals with self harm as a maladaptive coping strategy. Emphasis is placed on adolescence as a risk period. Attention of this work is also paid to the social networks and an occurrence of self harm on them. The aim of the research was to find which the relation is between self harm and the activity on the social networks. Another aim was to discover the characteristics of these adolescents (social environment, reasons of self harm etc.), the ways of self harm and how they experience it. The research results showed that first reasons which led to start with self harm were troubled relationships, sexual abuse, rape, stress and craving for it. Actual reasons are individual, too. The most frequent reasons are stress, reasons connected with sexual abuse, troubled relationships and sadness. Respondents indicated that self harm served as a release. The research results showed that online communities are significant for self harmed adolescents. These communities give them the sense of belonging, support, possibility to find new friends and share their experiences.
Use of social media in political campaign : the case study of the Barack Obama's 2008 presidential campaign
Beseda, Dan ; Kozák, Kryštof (advisor) ; Bečka, Jan (referee)
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an important role in the U.S. presidential campaign. Therefore every new medium comes with a huge expectation on its impact on the political campaign. Thus, we examine the question: What role do social media play in U.S. presidential campaigns? The role of social media is examined in the case study of the Barack Obama's 2008 presidential campaign. The first chapter defines social media and the platform on which they run - Web 2.0. It also presents the most important aspects of social media. The following chapter presents a theoretical background on social media in politics, with focus on aspects that are relevant to the social media and their role in the political campaign. The third chapter is the case study of Barack Obama's campaign. At the outset the case study presents data on the media usage in the 2008 election; thereafter the most important social media used in Obama's campaign are analyzed. The first analysis is of Obama's official website MyBarackObama. Next to be analyzes is YouTube. Following that, social networks, primarily Facebook, are analyzed. The last chapter of this case study is devoted to blogs.
Life on Facebook: Qualitative Study of the Behavior of Teenagers and Young Adults on Facebook
Erban, Ondřej ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
This master thesis aims to map the behavioral patterns of Facebook usage and the dependence of these patterns on the users' characteristics. This thesis had the goal to generate hypothesis about peoples' behavior on Facebook - what information, where and why people look for and what information, with whom and why they share. In other words, to describe "the life on Facebook" and to contribute to expanding the knowledge about Facebook's social role, its deeper theoretical reflection and to anchor Facebook more solidly into the system of media theories. In the first theoretical part I have characterized and defined Facebook, sketched its history and development, briefly summarized the studies concerned with Facebook and as well described the contemporary media studies theoretical approach to Facebook. The research itself was carried out through the series of qualitative interviews with Facebook users. Based on this data analysis I have formulated various hypotheses about peoples' behavior on Facebook, about the regularities in the way people share and search for information on Facebook. These hypotheses should serve as a basis and foundations of the subsequent quantitative research.
Role of the Media in Shaping Public perceptions and Political thinking in Czech Republic.
Mácha, Slavomír ; Stracený, Josef (advisor) ; Havlík, Radomír (referee)
Author's name: Bc. Mácha Slavomír School: Social Science & Philosophy Dept. Faculty of Education Charles University, Prague Graduate Program (Single Major): Master Degree (Mgr.) in Teaching Social Sciences, Philosophy, and Ethics in High Schools and Higher Professional Schools Title: The Role of the Media in Shaping Public perceptions and Political thinking in the Czech Republic Consultant: PhDr. Josef Stracený, CSc Number of pages: 97 + 1 attachments Number of attachments: 1 Number of marks: 202412 Number of literature: 56 Number of web pages: 33 Year: 2012 Key words: role of the media, political marketing, political thinking, public opinion, media manipulation, media function, advertising in politics, message effects, active and passive audience, voter, citizen, social networks, This thesis aims to prove the role of media in shaping the public perception and political thinking in the Czech republic. Thesis was worked up by analysing specialised literature concerning the above topics. The role of the media in shaping the public opinion and the views of major political and social problems are being investigated in the long-term surveys. It is legitimate (nebo generally accepted) that all we know, believe or think about what happens in the outside world is sometimes shaped into a form that reflects...

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