|
|
The analysis of banking services and the organization of their management in selected banking institution
DVOŘÁKOVÁ, Sabina
The work is focused on the analysis of banking services and the organization of their management in Česká spořitelna. The aim of the study was analyzed historical and present management with potential suggestion for improvement the future and the assessment of results and customer´s perspective of competitiveness. The first part contains the review of the literature. There was described the necessary basis for the practical part. The most important part of the management function and new trends, organization and types of organizational structure, environment analysis, customer relationship management, the structure and phase relationship and the last topic of services and banking sector. The practical part contains the characteristics of the company, describes its history, the organization of Česká spořitelna and the Bank's current transformation. The own research consists of the questionnaire and SWOT analysis applied to Česká spořitelna. It was found that the bank is in a very stable and strong position, which it held for many years. However, it is necessary to strengthen the position and adapt to the increasing competition. The bank should follow the strategy of confrontation that uses strengths to avert any danger. From 2011 to 2014, in the bank takes place transformation. The conversion should contribute to better relationship with the customers and satisfaction of their needs.
|
|
|
Points of contact between the library and pub: view from the both sides
Zikuška, Jan
Mohlo by se zdát, že u dvou odlišných typů podniků, jakými hospoda a knihovna bezpochyby jsou, můžeme najít jenom minimum společných průniků. To co mají bezpochyby společného, je služba uživatelům, v dnešní době bych se nebál říct zákazníkům. Přednáška se bude snažit poukázat na praktických příkladech i na další styčné body a to především v souvislostech, jak by se mohli navzájem inspirovat nebo dokonce doplňovat. Rozdíl mezi výpůjčním pultem a barem je až na pár detailů minimální.
Slides: idr-593_1 -  PDF
Video: idr-593_2 -  MP4
|
|
|
What if you ran your library like a bookstore?
Biernátová, Olga
Knihovna a knihkupectví jsou dvě zcela odlišné věci. A tak by to také mělo zůstat. Ovšem! Díky komerčnímu zaměření knihkupectví a jeho výrazné orientaci na zákazníka je v některých ohledech trochu dál. Naučme se od knihkupců to nejlepší a zvyšujme konkurenceschopnost knihoven v dnešním světě. Protože dobrou knihovnu dělají i detaily.
Video: MP4
|
|
| |
|
|
Analysis of Marketing Strategy of a Chosen Accommodation
ČADOVÁ, Gabriela
The bachelor thesis is focused on services in the hotel industry. One of the partial aims of this thesis was analysis of services offer in terms of their width, depth and perception among the quests. There were used several methods (for example STEP analysis, analysis of internal environment, SWOT analysis, questionnaire, evaluation of statisctics data and analysis of materials from the hotel). The main aim of this thesis was, based on executed analyses, to create a proposal of a product, which would varietage a current offer of the hotel. The proposal includes a calculation of its financial impact.
|
|
|
The comparison of accommodation facilities in two selected destinations
MITÁŠOVÁ, Jaroslava
This thesis analyzes the conditions for providing services in the destination Českokrumlovsko and Lipensko, then process control and hard and soft factors in the management of the accommodation facilities in selected areas. First part of this work contains the objectives and the methodology of work, after the bibliographic search, in which is explained the concept of tourism, accommodation and food services, leisure time, destination and an outline of the organizations involved in tourism. Than follow own work, where are characterized selected destination, comparison accommodation services in these areas in terms of number, category, bed capacity and ancillary services. Next chapter is devoted to evaluation of questionnaire on which basis, field investigations and personal experience was selected accommodation as an example of good practice for others and with owners made author controlled interviews. At the end of the work is given the possibility of support from EU funds.
|
|
| |
|
|
Analysis of the marketing activities of selected small businesses
PEŠTOVÁ, Lucie
An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.
|
|
| |
|
|
A business concept of services arrangement of recreation centre Nová Živohošť
TOMANOVÁ, Lucie
The main objective of this thesis is to analyze the market accommodation and food services market in the tourist region of Central Bohemia ? South. Another objective of this thesis was to formulate recommendations for the development of services in selected area. . The aim was also to identify the needs and requirements and satisfaction of visitors with accommodation and boarding services in selected recreation centre Nová Živohošť. To achieve the objectives it was necessary to study secondary sources, writing review of the literature and knowledge on the subject. Then situational analysis was performed. Here is defined and characterized a recreation centre Nová Živohošť, located in the tourist region of Central Bohemia ? South. The situational analysis is also a market analysis of accommodation and boarding services in the recreation centre Nová Živohošť. Another part of the work is questionnaire survey and interviews with worker in tourist information centre in Neveklov and owner Juniorcamp Tobogán and Caravan Club in Nová Živohošť. Final proposals, recommendations and business concept should increase the attractiveness of an offer, the quality of the resort and meet the needs and wishes of customers.
|
guest ::
