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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Information System Selection
Krejčí, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
My thesis contains description of the selection process of an information system for the company VAŠ hotel B & B Ltd., which runs VV hotel in Brno. The chosen information system aims to improve current processes which leads to increase the number of accommodated persons. The first part of this thesis describes theoretical background, which I implemented in analytical and practical part of this thesis. The following chapter describes the current situation. As a part of this thesis I did analysis of specified budget for the selection of the information system. The last chapter describes the selection of the information system. In this chapter I’ve specified system requirements and described the whole selection process. The end of this thesis, identifies benefits that comes with it, and this chapter also contains an economic evaluation of the entire proposal.
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Multifunctional building Brno - Líšeň
Horenský, Dominik ; Teplý, Vladimír (referee) ; Odvárka, Antonín (advisor) ; Pěnčík, Jan (advisor)
The aim of the bachelor's thesis was to create the documentation for building permission for polyfunctional building located in Brno-Líšeň. Building has four floors and two underground floors. On the ground floor are two leasable spaces (shops). In the 2-4 upper floor are also leasable spaces (doctors, offices). In the first underground floor is cafe. It's in the west part of the building. The rest of that floor is leasable space. In the second underground floor are parking spaces. The entrance to the 2nd underground floor is secured by outdoor ramp located on the north side of the building connected to the main road. Structural system of building is cast-in-place reinforced concrete frame. The roofs of the building are all designed as warm flat roofs. Object is based on simple foundation pads and strip foundations.
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Marketing Mix of Services
Veličková, Daniela ; Kafoněk, Richard (referee) ; Mráček, Pavel (advisor)
The main purpose of the bachelor thesis 'Marketing mix of services' is the analysis of a current situation and a subsequent proposal for efficiency improvement of marketing strategy of a company offering services in a field of physical education and sports. The theoretical part deals with basic terms of service marketing mix which are connected with given problematics. The analytic part of the thesis is focused on current situation of the fitness centre Best Gym Horova. In the practical part specific proposals and suggestions are given. Thanks to them more effective marketing strategy should occur
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The Proposal to Extend the Studio of Services Ltd.
Mrkvica, Michal ; Kučera,, Jaroslav (referee) ; Mikulec, Luděk (advisor)
The diploma thesis has been based on the present state of the SUCCESS company based in Brno, 138 Banskobystrická Street. The study examines and evaluates the external and internal weaknesses of the company. The main objective of the thesis is proposing changes suitable for the company development which are able to conduce to gaining the competitive advantage and thus the revenue growth, the increase in new customers, and a greater market share will be achieved.
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Facelift PDU
Zhakupbekova, Rakhil ; Kyselka,, Mojmír (referee) ; Nový, Alois (advisor)
The subject of the diploma thesis is the elaboration of an architectural study of the reconstruction of the pre-plant zone of the Facelift of the Dukovany power plant. The construction site is an area that belongs to the village of Dukovany and borders the village of Rouchovany. As a whole, this area is in poor technical and architectural condition. However, its location gives potential for new uses. The solved area belongs to the ČEZ nuclear power plant.
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Intenzive Urban Housing Brno
Giacintová, Sylva ; Urbášková,, Hana (referee) ; Menšíková, Naděžda (advisor)
The subject of this thesis is the architectural study of revitalization of a city block and its spatial structure. Selected part of city was solved already in previous project that preceded own thesis. Merger proposal will allow a larger number of different functions within the complex, which will ensure the residents to various forms of housing, services and employment and leisure activities. The studied area is located in the city of Brno-Veveří. Plan shape of the object based on the area in which the three parties connected to the access road. Mass and spatial design respects the surrounding buildings and uses the sidewalks along the whole of the area. The matrix of the object is divided by two axes passing through the object into three blocks linked by a courtyard. This creates a square with a water surface with the possibility of recreation and sitting under the trees. The shape of these three blocks is further formed in several height terraced layers. Do terraces are placed in the atrium and individual residential and office units have large windows and balcony available. This solution brings natural light into the interior while allowing illumination of the courtyard and surrounding objects within the chosen area. This spatial structure is horizontally divided by function. There are proposed underground public garage, arcade with shops, services, administration and housing. The exterior of the building is designed by combining brick facades and white plaster, which works like optically lighter impression of the building.
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Facelift PDU
Růžičková, Tereza ; Kyselka,, Mojmír (referee) ; Nový, Alois (advisor)
The theme of the diploma thesis is the solution of the pre-plant zone of the Dukovany nuclear power station. Creating a vision of how this space could develop further in the next 50 years and how it could work in a transitional phase during the construction of a new nuclear power plant unit. The subject of the thesis is the elaboration of an architectural study, which is based on an urban study. Urban study was processed within the framework of the pre-diploma thesis and solved mainly the overall problems of this area, the new transport connection, and the functional division of the whole area. The area was divided into three functional units, namely the transport zone, the administrative zone and the sports and education zone. At present, there are a lot of small structurally and functionally unsuitable buildings in this area. The diploma thesis deals with the design of new buildings with a clear functional use in the administrative zone, in the area in front of the main gatehouse. A new representative square was created, and three buildings are designed around it. The dominant feature of the whole area was a high-rise office building near the gatehouse. In front of the office building, towards the main road, the service building I was designed, which contains business and healthcare services. On the other side of the square was located the service building II, where there are technical services, such as workshops, warehouses and metrology. The last building solved within the diploma thesis is the building of sports and locker rooms of suppliers, which is designed behind the square near the greenery. New building copies mass of the only preserved building in this area, namely the building of the information centre. The designed building has a fitness centre and locker rooms of external workers of the power plant.
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