|
|
Irrationality in the decision making process
Renner, Petr ; Švecová, Lenka (advisor) ; Vrbová, Lucie (referee)
The diploma thesis deals with the crucial aspect of manager's and leader's role in both public and private organizations -- decision making. It explains the different phases of the decision making process, and then challenges the classical concept based on the theory of rational choice with the results of many experiments outlining a slightly different picture of reality. It seems thought, that human decisions are not fully rational indeed. Despite the availability of advanced methods and tools, many of us instinctively rely on a variety of mental shortcuts and simplifications. Even worse, because they are rooted very deep into our minds and are rather non conscious, we tend to make the same mistakes again and again. To explore and to be fully aware of the danger of this psychological traps threatening the different phases of the decision making process, is the first important step on the way to weaken their influence. Tips and hints illustrated with many experiments and real-life examples from business in this thesis should help us to improve the quality of our decisions and achieve better results.
|
|
|
Strategy of the organisation of trading services
DVOŘÁKOVÁ, Petra
The main focus of this thesis called ?Strategy of the organisation of trading services? is strategic decision for establishing the independent department which will provide the new service with the aim of its own effective distribution. Distribution should satisfy the customer needs by delivering the ordered goods which was prepared at their wholesale outlet to the right address. The main aim is increasing the profitability of the organisation and also increasing the competativeness on the market.
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
The Decision-Making Process of Voters in the First European Elections
Seidlová, Adéla
The press release analyses the declared number of voters in the first elections of the European Parliament at the end of 2004, and the reasons that helped people decide which party to vote for in these elections. The reasons are presented to respondents both in comparision with the decisions in the national elections and specifically in relation to the European elections. In conclusion, election ballot decisions are analysed.
|
|
| |
|
|
Purchasing decision process of consumers in the sweet biscuits and wafers market
Mihoková, Jana ; Koudelka, Jan (advisor) ; Kopáčková, Lenka (referee)
The aim of this diploma thesis is to analyze a purchasing behavior of consumers in the market of biscuits and wafers, find specifics and map out the usage of sales channels. The first part focuses on the theoretical apparatus that helps to understand consumers' predispositions, lifestyle and purchasing decision process in general. The second part concentrates on biscuits and wafers and the current situation. The third practical part deals with the results of marketing research of consumers in biscuits and wafers category.
|
guest ::
