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Studies Purchasing Function in a Company
Žižka, Marek ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the business function of the company. Specifically, it focuses on the purchasing function of the company, inventory management, and customer segmentation. The thesis contains an analysis of the current state of the company, on which are based proposals for changes to improve company’s business function and customer satisfaction.
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Business Development Plan
Veselý, Ondřej ; Němec, Vojtěch (referee) ; Zinecker, Marek (advisor)
The main goal of diploma thesis is to set up the prospectus. In the concrete it proceed about activity connected with expansion of company from wholesale market to area of retailing. The thesis includes proposal of investment project. Based on dynamic methods, there is recommendation to privat investor.
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The Draft Strategy Purchasing Management in Company
Polčíková, Lucie ; Fialová, Alena (referee) ; Jurová, Marie (advisor)
In my thesis, I will discuss the draft strategy for the management of business in society. The first part will discuss the theoretical knowledge related to retail. In the second part I introduce. I also worked with the cooperative Jednota, consumer cooperative in Mikulov, which gave me the necessary information so that I could analyze the current state of retail. Based on the current state of retail, I created a proposal for improvement.
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Evaluation and Financing of Investment Plan
Banďouch, Daniel ; Vyhňáková, Michaela (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis discusses the evaluation and financing of investment in a shopping centre in the city of Hradec Králové. The first part of the thesis contains theoretical background focused mainly on the issue of investment decisions and determinig methods for evaluating the effectivness of investments, including their financing. The second part of the thesis is focused on performing strategic analysies to determine the current market situation and the current state of investment. The main part of the thesis consists of proposals aimed at renting shopping centers with a high quality mix of tenants to achieve adequate profitability and return of investment.
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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Optimization of Operating and Financial Costs in Retail Business
Střeštíková, Iveta ; Ing.Richard Surman (referee) ; Kocmanová, Alena (advisor)
The topic of the diploma thesis is cost optimization in the company. The concept of optimization hides the effort to modify costs in order to achieve the best economic result of the company. In order to properly analyze and subsequently design the necessary measures, it is necessary to obtain a theoretical knowledge of the costs. The first part of the thesis contains theoretical knowledge. The second part deals with cost analysis and concrete areas that are most suitable for potential savings. The last part contains suggestions that should lead to savings.
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Marketing strategy of firm El-Port
Kořenek, Martin ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
This master's thesis is focused on marketing planning and the main task is to propose an efficient marketing strategy for firm El-Port. Theoretical resources of marketing and procedures for marketing strategy proposal are mentioned in the first part. Second part of this thesis is focused on firm El-Port, concretely there is mentioned basic overwiev and description of firm's activities. Current state analysis is also included in this part and it is a main resource for marketing strategy proposal. Final proposal of marketing strategy is described in the last part of this thesis.
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The Proposal for Development of Family Wine Shop in Prostějov
Obořilová, Tereza ; Procházková, Lenka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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