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The impact of innovation activities on the foreign trade of the company ŽĎAS, a.s.
Jančárová, Miroslava ; Žižlavský, Ondřej (referee) ; Bočková, Nina (advisor)
The diploma thesis focuses on the impact of innovative activities for foreign trade of ŽĎAS, a.s.. The theoretical part defines terms in innovation, research, development and foreign trade. The practical part specifies the technical innovations of the company and their impacts on foreign trade. The dependence of research and development expenditure incurred with sales from selling their own products abroad, ROA, ROE, ROS and with quality of production. The dependence of sales from foreign trade to enterprise on the number of employees of the company are measured. At the end of the work, the results and proposed recommendations for the development of the company are evaluated.
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R&D support: the way how to increase enterprises’ competitiveness
Bočková, Nina ; Dohnal, Mirko (referee) ; Duspiva, Pavel (referee) ; Motyčková, Monika (referee) ; Meluzín, Tomáš (advisor)
This dissertation investigates the possibilities of increased use of direct and indirect support for R&D in small and medium-sized companies operating in branches of the manufacturing industry in the Czech Republic and specialising in the production of computers and electronic and optical instrumentation and equipment. The choice of the topic of this work was motivated by personal experience in a field in which companies either have not had enough information to take advantages of subsidies for research and development or have had negative experience relating to applications for direct support for research and development. These facts have presented obstacles to the realisation of research and development in corporate practice. The aim of this dissertation is to propose a methodology for the use of available tools in support for research and development in the Czech Republic and its verification against real data from selected companies. Data from primary and secondary research was used to investigate the selected area of academic knowledge. A questionnaire investigation was performed on the basis of knowledge obtained from detailed research of Czech and foreign literary sources. The respondents were companies in the electronic industry. The dissertation presents the results of empirical research and an assessment of research questions relating to a comparison of a selected sample of companies actively realising research and development with companies engaged merely in production with no innovative processes. On the basis of questionnaire processing and the testing of research questions, a methodology was created for small and medium-sized companies with the use of fuzzy logic facilitating decision-making in the financing of research and development activities with the use of direct and indirect support. Use of the proposed methodology will allow companies to expand sources of financing for the innovation process as an essential part of the competitive battle in the industry in question. The methodology is a significant aid for strategic decision-making in small and medium-sized companies considering the introduction of research, development and innovation. Benefits of this dissertation can be seen not merely on the theoretical and practical level, but also in the area of education.
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Two-fuel systems of CI engines
Malinský, Marek ; Svída, David (referee) ; Dundálek, Radim (advisor)
The aim of this project is to point out the significance of binary-fuel compression-ignition engines and alternative fuels. It introduces comparison of bio fuels and its influence on the function of the engine, and ecological load. It especially raises bio oil as an alternative fuel for compression-ignition engines. Advantages and disadvantages of bio fuels, most common defects and their consequences, and development trends are also mentioned.
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Proposal of International Marketing Strategy of a Selected Company
Bartoš, Marek ; Bednář, Martin (referee) ; Chlebovský, Vít (advisor)
The Master's Thesis is focused on the proposal of a new international marketing strategy for a selected company. The work consists of three parts. The first part is focused on the theoretical background, definitions, and analyses in the field of marketing. The second part presents a selected company to which analysis of the internal and external environment are applied. Finally, in the third, suggestion part, proposals for new marketing activities of the selected company for entering the foreign market are set.
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Legal and Economic Aspects of Cartel Agreements in the Czech Republic
Matějka, Martin ; Hrabincová, Dagmar (referee) ; Blažek, Jiří (advisor)
The thesis is dealing with Impact of Cartel agreement on individual subjects of Competition within the Scope of wider macroeconomic context. On the basis of predicted behavior at microeconomic level are outlined possible macroeconomic Impacts. Current practice in protecting Competition in the Czech Republic is delimited in the perspective of possible philosophy-political approaches emphasizing the legal framework. Competition protection is generally aimed at consumer welfare, which can be considered to be the primal target. Fundamental terms are defined on the basis of factual usage with the focus on the problematical questions in practice. In the practical part is briefly introduced proceedings course including possible remedies.
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Nehmotné aktíva v podnikaní
Spišáková, Adriána
Spišáková, Adriána. Intangible assets in business. Bachelor thesis. Brno: Mendel Uni- versity, 2023. This bachelor thesis deals with intangible assets in business. The main objec- tive is to analyse the intangible assets in one selected company. The theoretical part covers the source review, where it defines the basic concepts of intangible assets and their types within the framework of Czech legislation and international account- ing standards. This knowledge will be used in the practical part, which focuses on intangible assets within the selected company. Within the thesis I will also compare the differences between national legislation and The Visegrad Group and the differ- ences between Czech legislation and IFRS. In the practical part, by using a method analysis, I will try to identify whether intangible assets comply with the Czech ac- counting legislation, assessment of statements after application of selected princi- ples from international accounting reporting standards, what will the IFRS alloca- tion be and lastly, I will focus on research and development. In the conclusion, rec- ommendations will be provided, if necessary.
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