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Marketing Research for Selected Company, Organisation
Rehuš, Martin ; Kažimírová, Martina (referee) ; Šimberová, Iveta (advisor)
My bachelor thesis deals with the marketing research of UNIFER Company which focuses on awareness and approaches to education, as well as the possibility of professional practice among university students in Brno. The theoretical part defines terms related to marketing research which then serve to process the analytical part. Based on research results of questionnaires, proposed recommendations will be made for the development and improvement of services of UNIFER Company.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
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Customer Satisfaction and Proposals for its Improvement
Šimková, Anežka ; Šebesta, Jan (referee) ; Schüller, David (advisor)
This bachelor’s thesis is focused on analysing the customer satisfaction level of selected store retail chain Lidl Czech republic. The recommendations are designed to increase the level of customers satisfaction based on the results of the analysis of the marketing environment and results of customer satisfaction survey. Proposal were processed in verbal and graphical form. The proposed solutions are based on the concept of Triple Constraint.
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Marketing Strategy Proposal
Hýbnerová, Anna ; Nováková, Irena (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis analyzes the marketing strategy of selected secondary school, with regard to the interest of the potential applicants for study. It specifies the basic principles of marketing, especially of school marketing. By questionnaire survey was to determine the factors that most affect future applicants for study. On the base of the research results it was made a proposal of measures for the school management to increase the interest of the that secondary school.
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Didactic games and their application in geology teaching at primary school
DAŇKOVÁ, Soňa
The presented master thesis describes methods of geology teaching at primary school and deals with the motivation of pupils in a connection with the application of a didactic game in teaching of geology and/or nature science. Data source was sampled via questionnaire in three groups of the respondents, i.e., teachers of geology (nature science), with 9th class pupils of primary school and university students of teaching training in biology. The theoretical part includes general data concerning motivation of pupils, teaching methods and a didactic game. The practical part contains methodology of the research, results of quantitative analysis and the author's didactic computer game which was tested and evaluated by the respondents. The obtained results show that the majority of pupils do not like geology however the integration of the didactic games in lessons can be increased pupil's interest in geology. The research has also found that university students have a different opinion on the teaching of geology than practising teachers. For example university students think that the unpopularity of geology among pupils is caused by teacher's personality, but according to opinion of the teachers it is caused by a general lack of attractivity of the subject. Similarly, the students accused the teacher of insufficient use of didactic games in geology teaching, but the teachers do not integrate didactic games in geology teaching due to lack of time.
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Preventive and repressive system at primery school
ĎURKOVIČOVÁ, Zuzana
This thesis is about the repressive educational system and preventive educational system which don Bosco used in his practice. The goal of the thesis was to find out what kind of systems is reflected in the behaviour of teachers towards pupils. The thesis is divided into five parts, which coincide with the number of the individual chapters. The first chapter describes the emergence of preventive system. The second part describes the three basic pillars of the preventive system. The third chapter explains the differences between a preventive and a repressive system. The fourth part deals with education, its agents and resources, and as reflected in both systems. The last part contains the quantitative research, where it was used the investigation by questionnaires. The goal of this research is the same as with the above stated goal.
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The analysis of the physical activity of primary school students in the city České Budějovice
HÁVA, Lukáš
This graduation thesis deals with the analysis of physical activities of primary school pupils in České Budějovice. The research was conducted by questionnaire survey at three primary schools through a standardized anonymously registered sociological questionnaire COMPASS II. Questionnaire survey which was subject to a total of 284 pupils in the 6th and 9th grades was conducted during November 2014. Based on answered questionnaires we were able to determine the structure of leisure time physical activities, which are nowadays popular among primary school students. Where these activities are most often realised and as well other valuable information regarding physical activities. The results of the survey where graphically evaluated and described in detail in the practical part of this paper. The theoretical part is dedicated to physical activities and health problems that arise due to the lack of these activities and, last but not least, we also describe ontogenetic development of primary school pupils.
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Research of reading abilities of today´s young people at age from 12 to 15
HÁJKOVÁ, Hana
This thesis deals with the research focused on the reading of today´s youthful from Budweis and Prague. The results of this research will be compared and contrast. The research is focused on the motivation of reading (schools and public libraries, recommendation of teachers, support by parents) and on the survey focused on the fact how much is reading occurred in today´s youthful in their free time. The thesis points out the representation of Czech and worldwide literature in reading of today´s youth and explores the genres.
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