|
|
Marketing Mix of the Company "Venclovský s.r.o."
Venclovský, Jakub ; Venclovský, Oldřich (referee) ; Mráček, Pavel (advisor)
The main aim of the thesis „marketing mix“ is analysis of the individual components of marketing mix. Thesis is split to three main parts. First part is theoretically oriented, focused on presentation of the company, second part is analysis of current state of company and their evaluation. The last part is about evaluation of current state of company and brings the solutions for components of marketing mix.
|
|
|
Marketing Mix Proposal
Štefanová, Michaela ; Skoumal, Stanislav (referee) ; Novák, Petr (advisor)
Bachelor´s thesis is focused on optimalization of existing marketing mix of Svatební ráj. Based on performed marketing analysis there is introduced a new one, adjusted marketing mix, which is aimed at increasing of competitiveness, sales and customer satisfaction.
|
|
|
Company Communication Mix
Švecová, Michaela ; Novotná, Marie (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on the analysis of communication mix in the company DS. Hrabal, s.r.o. which is engaged in the production and the sale of confectionery. The work includes the theoretical part where there are several terms concerning marketing analysed, the sekond part deals with the introduction of company and the execution of the analyses and the third part introduces some further suggestions for solutions which will lead to the improvement of the marketing communication of the company.
|
|
|
Company Marketing Mix
Tefferová, Iva ; Ing.Lenka Serafínová. (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with the marketing mix of the SKITECH company. The thesis focuses on developing a marketing mix and proposing ski products of ski resort. A prerequisite for the creation of a marketing mix is the SWOT analysis and competitor analysis. Based on these results, it establish the vision and objectives of ski resort and propose different products. In final part of the marketing mix it apply them to a specific product.
|
|
|
Identification of Factors Affecting Decision-making on the Selection of Savings Products
Vomela, Radim ; Širůček,, Martin (referee) ; Ptáček, Roman (advisor)
This bachelor thesis entitled „Identification of factors affecting decision-making on the selection of savings products“ deals with savings products. The aim of the thesis is to analyse the current situation on the market with the savings products and to identify factors influencing savers the most when selecting specific products. The first part of the thesis is dedicated to brief description of the products. In the second part we introduce results of the questionnaire survey and analyse them. In conclusion we outline basic proposals and recommendation for financial institution.
|
|
| |
|
|
The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
|
|
|
Marketing Mix of Company TAMIS AIRSOFT s.r.o.
Čížková, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The subject of this thesis: "Marketing Mix TAMIS AIRSOFT s.r.o." is an analysis of the marketing mix of the company and the preparation of proposals for its improvement. The theoretical part deals with basic concepts related to the issues and analytical part focuses on a thorough analysis of the company, its customers and the environment. In this section are given suggestions for improving the situation of the company and recommendations, which should lead to better promote their business and increase overall profits.
|
|
|
Company Marketing Strategy
Cabejšek, Tomáš ; Dobešová, Michaela (referee) ; Kaňovská, Lucie (advisor)
Bachelor’s thesis is focused on proposal for changes in marketing strategy in shop with electrical appliances and electronics especially from the perspective of the marketing mix and situational analysis. The theoretical part defines the basic concepts of marketing and marketing strategies. The second part of the analysis is focused on the findings of the current situation in the company. In the third section describes the proposed measures whose mission is to improve the current marketing strategy.
|
|
|
Proposal for the Control of a Nonconforming Product
Janíček, Vojtěch ; Kejval, Vladimír (referee) ; Videcká, Zdeňka (advisor)
The bachelor thesis is focusing on design and optimization of control process at nonconforming product in AMT spol. s r.o. company, which applies production and sharpen machining tools. The thesis includes detailed analysis of the current state, where processe are described, when anticoincident product find out. On the basis of these analysis and finding out of possible lacks will be recommended solution, which help to reduction of incidence anticoincident products.
|
guest ::
