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Product offer innovation of tourism in Táborsko
POSPÍCHALOVÁ, Monika
Topic of my bachelor thesis was offer product specification in region Táborsko, analysis of product device of ZOO Tábor Větrovy and comparison with competitive devices. From the questionnaire, which was about satisfaction of zoo customers and my own observation i made date synthesis. Results based on analysis had been suggest innovations of product in zoo. These suggestions became the basis for management interview.
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Essence of the marketing mix creation in the selected company
KUČEROVÁ, Nikola
The aim of bachelor thesis is to analyse and evaluate the marketing mix creation of the chosen product of the selected company which deals with production and sale of wiring accessories and lights. The theoretical part of my paper contains general theoretical background of marketing and especially the marketing mix. This section highlights and describes the importance of four marketing tools product, price, place and promotion; which are also referred to as 4Ps of marketing. The practical one focuses on the general characteristics of the company and its activity. A very important section of this thesis is the evaluation of the marketing mix of the chosen product and the creation of the strategy how to improve the current situation.
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Proposal of Marketing Plan in Company
Dlabal, Tomáš ; Klásek, Pavel (referee) ; Milichovský, František (advisor)
The subjekt of this bachelor thesis is marketing plan proposal. It’s analysis of current condition of the company, finding out it’s weaknesses and new and the new solution. First part is theoretic, containing basic terms and ideas of marketing and communication. Second part is concerned with practical research. It’s goal is improving marketing communication in the company.
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Marketing Mix of Company Cukrárna Romance
Vašek, Dominik ; Raždicová, Kateřina (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis is focused on the marketing mix of company Cukrárna Romance. The theoretical part deals with the theoretical knowledge of the marketing mix and its individual concepts. The practical part contains an evaluation of the marketing mix of the company Cukrárna Romance and in conclusion are proposed measures for its improvement. Measures should lead to increased awareness of the company, profit and market position.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Proposal and Economic Evaluation of the Communication Mix for the Galerie Orlí
Havlínová, Sabina ; Blaha, Petr (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor´s thesis „Proposal and Economic Evalution of the Communitacion Mix for the Galerie Orlí“ is an analyse of the current situation and the proposal for its improvement through various instrument of the Communitacion mix and Economic Evalution. Bachelor´s work contains of three parts. In the first part I teoretically explain marketing and communication mix. In the second part I will analyze the Galerii Orlí and in the third section I will give suggestions to improve the occupancy and attandance of customers in the building and finally I all economically evaluate.
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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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Marketing Activities of the Sports Organizations
Trčková, Kateřina ; Jenišová, Blanka (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing activities of „Sportuj s námi“. The theoretic part deals with the theoretic solution of the marketing, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing activities of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. A part of the thesis is also a questionnaire. Its purpose is to find out public and runners attitudes to activities of sports organizations and determine level of awareness of the sport organization Sportuj s námi. The results of the thesis itself are recommendations for Sportuj s námi, which were created using SWOT analysis and questionnaire.
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