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Proposal for Marketing Tools of Specific Company
Floriánová, Aneta ; Martiš, Jan (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on analysis of Marketing mix at the company MSD, spol. s. r. o. which is engaged in the sale and servicing of office equipment, printing and copying services also. I will analyse current marketing situation of the commpany and on the basis of longterm observations, I will suggest marketing arrangements that will lead to the acquisition of potential new customers and a consequent improvement in profits of the company.
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Company Communication Mix
Trávnik, Peter ; Andrea, Knapcová (referee) ; Milichovský, František (advisor)
The goal of the submitted thesis “Communication mix of company” is the analysis present communication mix of selected company and proposal of the new mix. The thesis is separated on theoretical and practical part. Theoretical part concerns importance of marketing communication, description and theoretical comparison of particular tools of communication mix. Practical part continues on theoretical part. First it is concentrated on description of company, analysis and evaluation of the present communication mix. Practical part includes research focused on consumer satisfaction. Last part contains plan of the new communication mix.
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Marketing Mix of a Registered Association
Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Analysis of a Suitable Use of a Sports Centre in Brno - Líšeň
Autrata, Tomáš ; Hrubanová, Michaela (referee) ; Hlavinková, Vítězslava (advisor)
The main objective of this diploma thesis is assessment of a sports centre according to a favourableness of adaptation to a different forms of utilization. The particular subject assessed is badminton sports centre located at Úlehlova street in Brno. First of all the current state of the sports centre is described and assessed by using valuation methods. Subsequently various possibilities of adaptation to different forms of utilization are determined according to a popularity of indoor sports, expensiveness, technical feasibility and analysis of a real estate market. Each variant is valued by cost, income and sales comparison approach. Eventually the favourableness of each variant is considered and the most favourable one is chosen
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Comparing the Valuation Procedure for Houses in the Czech Republic and Slovakia
Petrovičová, Lucia ; Hrubanová, Michaela (referee) ; Hlavinková, Vítězslava (advisor)
The topic of the diploma thesis is a comparison of evaluation methods of family houses in the Czech and Slovak Republic, a legislation in relation to the evaluation in mentioned countries and a definition of particular terms: family house, value and price. There are basic methods of the evaluation of the immovable property used in Czech and Slovak Republic described in this thesis. The important part of the thesis is an analysis of the real estate market. On the basis of this analysis were chosen two comparable localities. Methods of the evaluation of the immovable property were applied on specific cases. Chosen family houses were valued at the common price, time price and ascertained price. The result of the diploma thesis is the comparison of evaluation methods used in the Czech and Slovak Republic.
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Marketing Mix Proposal for the Dancing Club
Starečková, Alena ; Navrátilová,, Ludmila (referee) ; Milichovský, František (advisor)
The main aim of the diploma thesis was to identify shortcomings, assess possibilities and make suggestions for streamlining marketing communication with the public, future prospective members, sponsors and institutions on the basis of a composite marketing mix of GRADACE Kromeriz dance club. The thesis includes an analysis of customer satisfaction with services in order to identify their needs and to improve service quality. The thesis also contains an analysis of the external and internal environment and the resulting proposals for extension of services. The proposals concern mainly the extension of the scope of the services in the neighborhood, a marketing mix is developed for them, which includes definition of service, price, promotion and distribution.
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Proposal for Marketing Mix Changes of Selected Hotel
Šimíčková, Anna ; Zejda, Vladimír (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.
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