National Repository of Grey Literature 726 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Vnímání privátních značek spotřebiteli
Žemličková, Iveta
Žemličková, I. Consumer perception of private labels. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis discusses how private labels are perceived by consumers. It focuses on consumer behavior in the private label food market, more specifically it examines the factors that motivate customers to buy. In the thesis, the reader will get acquainted with the basic terms and a summary of what has been researched on this problem so far. Subsequently, the consumer's view of private labels is investigated using a questionnaire survey. The results show that there is a change in their perception, as private labels are considered to be of higher quality than before. Consumers are also relatively aware of the presence of private brands in the store, which are associated with a low price. The results serve to determine recommendations for retailers to increase awareness of private labels.
Antioxidanty ve vybraných odrůdách hrušní
Havlíčková, Barbora
The subject of this master´s thesis was primarily antioxidants in selected pear varieties. Among the pear varieties selected were European varieties ('Williams', 'Erica', 'Electra', 'Beta', 'Conference'), Asian varieties ('Kumoi', 'Ju Li', 'Nijiseiki', 'Shinko') and Asian-European hybrid variety 'Benita'. The content of individual antioxidants in the varieties was determined using the HPLC-MS/MS method. The resulting values were processed into graphs in the Excel program and statistically evaluated using the Statistica program. As part of the cluster analysis, the samples were divided into two groups based on the analysis of antioxidant content. The similarity of the 'Benita' variety hybrid to European varieties was also found. Using the PCA method, the data were divided into four groups. The highest content of total antioxidants was determined in the hybrid 'Benita' (2175,11 μg/g), on another hand, the lowest was in the European variety 'Williams' (277,73 μg/g). Some Asian varieties contained more antioxidants than European ones, while others contained less. It was found that the varieties analysed contained the most procyanidin b1/b2, while procyanidin c1 was not detected in any of the varieties. In the next part of the master´s thesis the development of the pear industry in the Czech Republic was monitored, where the development of the price level and harvest, the average yield, the consumption of pears per inhabitant of the Czech Republic, a foreign trade, a comparison of EU+UK production were monitored According to the obtained data, the 'Conference' variety and the 'Lucas' variety were the most cultivated in the Czech Republic. Annual consumption per person varied between 2,5-3 kg. Compared to the most other EU members and Great Britain, the pear production in the Czech Republic was low (4000-10000 tons/year).
Porovnání finančních nákladů jednotlivých systémů dřevostaveb na příkladu vybraného pasivního rodinného domu
Samek, Ivo
The bachelor's thesis compares four structural systems of family houses based on wood, in terms of the purchase price of the vertical supporting structure, in terms of thermal insulation properties, heating costs, indicators of air sound insulation and fire resistance. The first part deals with the explanation of the terms used and familiarization with individual types of constructions and assembly methods. In the next part of the work, the composition of individual variants, cross-sectional drawings of the perimeter shell and a description of their pros and cons are presented. Finally, the individual constructions are compared with each other.
Analysis of the construction cost estimation
Koukolová, Denisa ; Mrňová, Zuzana (referee) ; Tichá, Alena (advisor)
The subject of the bachelor thesis is the analysis of the price development of the extension of the kindergarten Újezd and selected items from the budget. The thesis is divided into theoretical and practical parts. The theoretical part explains the basic concepts of price theory, costing, construction budget and costs. The practical part examines the development of selected items and materials from the budget and the total cost of construction from 2016 to 2023. The output of this work is a description and graphical representation of the development of prices of works and materials.
Proposal to improve the marketing mix of the company
Borovcová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of a company that sells gardening equipment, tools and other products needed for garden maintenance. The thesis is divided into three main parts. In the first, theoretical part, the basic concepts of marketing, marketing mix and marketing environment are explained. The second, analytical part, contains an evaluation of the current state of the company by means of individual analyses. The last part presents suggestions and recommendations for improving the marketing mix.
Determining the amount of insurance coverage for a structure damaged by a tornado
Souček, Martin ; Klika, Pavel (referee) ; Čech, Josef (advisor)
The diploma thesis deals with the issue of determining the amount of insurance compensation for a damaged object of a family house in the village of Hrušky in the Břeclav region. This work is divided into a theoretical and a practical part. In the theoretical part, terms related to insurance and real estate valuation are defined. The practical part is dedicated to the actual solution of the problem, where the object is valued in a cost way in three time periods. At the end of work, the itemized budget determines the cost of repairing the damaged object to its original condition and assesses the adequacy of the amount of the final insurance payment.
Marketing Mix of a the hotel
Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company.
Use of Product Price Discrimination in International Markets
Tempír, Stanislav ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The thesis is aimed at making specific recommendations on price discrimination for a company operating in international markets. These recommendations are supported by calculations of purchasing power parity, price elasticity of demand and analyses of primary and secondary data from European markets. The thesis is structured in three main parts, the first dealing with the theoretical background, the second with the company and the selected markets and the last part with the recommendations themselves.
Proposal for Changes of Marketing Mix of Concret Company
Floriánová, Aneta ; Kaláb, Tomáš (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses mainly on the analysis of the marketing mix of the company NAD s.r.o.. The company specializes in roofing, specificaly in the laying of thatched roofs, especially reed roofs. This thesis is divided into three parts. The first part will be focused on the issue of marketing. In the second part I will analyze the company. In the last part I will propose a suitable marketing solution for the company NAD s.r.o. based on the results of selected analyzes.
Rent Price Development in the Selected Location
Elisová, Martina ; Dřínovský, Lukáš (referee) ; Vítková, Eva (advisor)
In the given period (i.e. 07/22-03/23), this thesis monitors the development of the rental housing market and the acquisition prices of real estate in the apartment segment in the South Moravian region. The aim of this thesis is to answer the question of which dispositions are currently the most interesting for investors. This thesis provides only the description and interpretation of the obtained data. It does not provide predictions and does not consider the possible growth potential of the market price of apartments.

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