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The reflection of Edvard Beneš in the Czechoslovakian Press in Selected Periods of 1948
Svatoš, Jiří ; Bednařík, Petr (advisor) ; Čeňková, Jana (referee)
The main objective of this thesis is to describe in which way the four selected press media (Rudé právo, Práce, Lidová demokracie and Svobodné slovo) reported on Edvard Beneš in the four periods of 1948 (the February Coup d'Etat, the approving of the Ninth-of-May Constitution, Beneš' abdication and seclusion, Beneš' death and funeral). There is the quantitative and qualitative analysis included in this thesis. The quantitative part focuses on the total number of articles on Edvard Beneš while the qualitative part refers to the way how the selected press media informed about the second Czechoslovak president. There shall be confirmed or disproved a theory whether the total number of articles on Edvard Beneš does not differ considerably in the selected media. Furthermore, it is researched whether the media of the democratic political parties (Lidová demokracie and Svobodné slovo) creates a different media image of Edvard Beneš in comparison to the media more closely linked to the Communist Party (Práce and Rudé právo). Last but not least, the focus is also on whether (and if so, how) the reporting on the second Czechoslovak president changed in the particular newspapers throughout the periods.
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Self-reflection of the Czech sport journalists working between 1980 and 1999 in printed media and the influence of ideology on their role in society
Stránský, Luděk ; Skalecká, Veronika (advisor) ; Bednařík, Petr (referee)
The thesis titled Self-reflection Of Czech Sport Journalists Working Between 1980 And 1999 In Printed Media And The Influence Of Ideology On Their Role In Society focuses on a question of whether the work of writing sport journalists was influenced by the ruling ideology before 1989. The thesis is based on biographical interviews of five sport journalists, which were taken while using the help of oral history research method. The sport journalists bring their testimonies, memories, experiences and stories associated with the period of normalization, the Velvet Revolution and the post-revolutionary period. The biggest emphasis is placed on a degree of impact of the ruling ideology on the editorial process before 1989. Therefore the thesis touches themes of self-censorship, targeted campaigns, relationships of the journalists to the Communist Party of Czechoslovakia or to The National Security. The work brings views of still writing sport journalists, who evaluate their motivation to do the profession, their ongoing journalistic career and the role of sport journalists in society. This study is a contribution to oral-historical research on the period of normalization and to understanding the influence of ideology on the media activity before 1989. This thesis extends the knowledge of sports...
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Discussion in the Press about State Program of Electrification in Czechoslovakia before 1938
Týle, Prokop ; Čechurová, Jana (advisor) ; Jakubec, Ivan (referee)
This Bachelor thesis focuses on research of program of electrification in Czechoslovakia between 1918 and 1938. It utilizes political press and tries to think about this process from two points of view. Firstly, this thesis shows adopted laws concerned with electrification. That is followed with how the legislative process was reflected in main political press and also the way how the electrification was presented in public. Secondly, this thesis presents organizational structure of electrification in South Bohemia district. Then, it shows development of electrification in Tábor city neighborhood according to information in regional press. It should reflect how citizens could be informed about it at that time. Last chapter tries to reconstruct electricity costs development in countryside villages and in the Tábor city.
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Reflection of national uprisings in NDR, Poland and Hungaryin the years 1953-1956 in contenporary press in Czechoslovakia, focusing ithe study on daily newspapers Rude Pravo and Mlada fronta
Šafář, Ondřej ; Zamazal, Ondřej (advisor) ; Knapík, Jiří (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Ondřej Šafář Odraz národních povstání v NDR, Polsku a Maďarsku v letech 1953-1956 v soudobém československém tisku se zaměřením na deníky Rudé právo a Mladá fronta Diplomová práce Praha 2016 Abstract The thesis "Reflection of national uprisings in East Germany, Poland and Hungary in the years 1953-1956 in contemporary press in Czechoslovakia, focusing the study on daily newspapers Rude právo and Mladá fronta" concentrates on the way, how the media reflected uprisings that took place in the 50s in neighbouring countries under the Soviet sphere of influence. The thesis describes the political development in Czechoslovakia from the end of World War II until 1956. The thesis also describes the development, structure and governance of the Czechoslovakia media in this period of time, including the history of the monitored dailies Rudé právo and Mladá fronta. The thesis also focuses on the background and the process of the three uprisings in East Germany, Poland and Hungary. Following part introduces basic theoretical concepts (including ideology, propaganda, hegemony and discourse) as a background for the practical part, which is a qualitative research of journals Rudé právo and Mladá fronta at selected periods of time...
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Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers.
Pamánek, Luboš ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers Target: The aim of thesis is to analyze the popularity of the media in sport. The thesis is focused on the sports media in the press and on the Internet and their development over the last few years. Own contribution of the thesis is the creation of socio-demographic profile of reader and exploring its relationship to sport. After that created profiles are compared to find similarities and differences. Methods: The research part of the thesis is based on analysis and processing of data from market research. Research is focused on sports media in print and on the internet, therefore is the final chapter of the research used the method of comparison that reveals differences and similarities of both types of media. The theoretical part of the thesis uses methods of analysis of documents. Results: The results of the thesis show us that print and online media experience different time and this is also reflected in the sports media. The print media loses popularity and their future is uncertain, on the the other side online media have experienced a sharp increase in popularity in recent years. This is obviously reflected in the different socio-demographic structure of the sports readers both...
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Image of health in advertising. Content analysis of advertisement of medicinal products in selected womenˇs magazines
Pavlačková, Anna ; Vošahlíková, Pavla (advisor) ; Zábrodská, Kristina (referee)
The master thesis deals with the development and display of advertisement for medicine and health- related products and services in Czech women's magazines. We compare here two periods - The First Czechoslovak Republic and present. It focuses primarily on these following questions: Does the display of health-related products have changed? Do we still advertise products of the similar character? Has the ideal of heath changed and things which were believed healthy in the past, are not considered healthy anymore? Is the difference related to historical events or rather related to the current state of society and its preferences? The main titles for analysis were Eva: A journal of modern women from the 1930s, which was published by Melantrich and current lifestyle magazine Elle, which is published by Hubert Burda Media. The theoretical part summarizes current basic knowledge about press, advertising, healthcare. In the practical part are more closely introduced the research methods - content and image analysis and also the process of analysis and the comparison by itself. An integral part of the thesis is the attached advertisements, on which the analysis was based, and which serve for better illustration of the above-mentioned phenomena. Powered by TCPDF (www.tcpdf.org)
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Media environment of the People's Republic of China
Svobodová, Petra ; Cebe, Jan (advisor) ; Hanzal, Jaromír (referee)
Diploma thesis "An analysis of the media environment of the People's Republic of China" deals with the functioning of the media system of the PRC. The introductory chapter focuses on the evolution of the media system from the early beginning up to present, emphasis was placed on the period starting with the establishment of the republic in 1949. The main events which greatly influenced the current form of the media system were underlined. The evolution of the system is enriched by historical, political and cultural context. The periods of governance of both Mao Zedong and subsequent reformist Deng Xiaoping, who is known especially for his commencement of economic reforms in PRC, were analysed. A significant part of the diploma thesis is devoted to the basic characteristics features of the media environment of PRC, namely to the system of media regulation, self-censorship, censorship and propaganda. To demonstrate the significance and specificity of particular features of the media system, some main events were selected as examples and further analysed. In case of censorship, the relationship between PRC and Hong Kong and the 2009 Xinjiang protests were selected. Regarding propaganda, the Beijing Olympics games of 2008 were mentioned. Analysis of current media system with an emphasis on the main...
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The anglicisms in the function of journalese
Horáková, Markéta ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis primarily deals with anglicisms in magazines Bravo, Cosmopolitan and Popcorn in 1994, 2004 and 2014 in terms of linguistic, journalistic and pragmatic point of view. The thesis is divided into two main parts: theoretical and analytical. The theoretical part provides an interpretation focusing on the issue of acceptance of English loanwords into the Czech language, their work with them, their eventual integration into the language and stylistic force in the Czech articles. Finally, it takes into account the pragmatic aspect of the texts. The analytical part presents and explains specific examples of anglicisms in the selected magazines, works with adapting processes, and also shows its pragmatic and journalistic functions. On the basis of particular examples from selected magazines, the aim of this thesis is to describe the role of anglicisms in the texts, the way they are treated in the texts, how they are changed in order to serve the journalistic purposes, and how they influence the final form of media content, respectively the whole language system.
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One topic, two responses? Jews and Shoah in Czechoslovakian and Austrian cultural memory in the context of the Eichmann-trial
Heroldová, Karolína ; Konrád, Ota (advisor) ; Mikulová, Soňa (referee)
The thesis follows up the subject of Jews and Shoah in Czechoslovakia and Austria and their representation at the beginning of the 60s. By this time, the Eichmann-trial took place in Jerusalem. Finding out, how and how much did the trial influence the presentation of Jews and Jewish victims in cultural memories or rather policy of past of both societies in comparison is aim of the thesis. On this basis, it is possible to reveal both differences and similarities between the two societies. Even if they seem to be completely different because of being sepparated by the Iron Curtain. The thesis devides into two parts. First part deals with the situation in post-war Czechoslovakia and Austria till the beginning of the 60s. It shows, how were the societies "set" when the Eichmann-trial came - what were the "prejudices", what was the policy of past dealing with. Second part includes the analysis of press-articles taken from different Austrian and Czechoslovakian newspaper and magazines (daily, weekly and monthly). From general to concrete is the way of the analysis which enables to show as the wider frame of the reaction as answers to the concrete questions. Outcomes are evaluated as continuously, as in the final conclusion.
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