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Private tenders for services
Bečica, Marek ; Vojíř, Stanislav (advisor) ; Mynarz, Jindřich (referee)
People during their lifetime encounter the situation when they need to get supplier for required services, but getting reliable supplier with reasonable price is a problem. This thesis is dealing with private tenders for services and its surroundings, which is trying to solve the problem of getting suitable supplier. In the first part the reader is introduced into the situation and the dealing problem how to mediate demands and offers between people and companies. In this chapter is also introduced the main goal of this thesis, which is designing and implementing solution, that could minimize problems of the current solutions and facilitate support of the competitive environment in the market of services. The second part is analyzing current options for mediating demands for services and for each of them is found its advantages and disadvantages, which this variant offers. These options are compared to the proposed solution of this thesis and there are found possible risks, which could compromise the solution. The main goal of the third part is to design theoretical solution how to deal with the problem situation, which should be based on findings of the previous parts. This chapter is also analyzing what are law constraints and if the solution can be profitable. In the end of this chapter, we will find out what are the best options how to propagate new project to get new users which is the key to the project to be successful. The fourth part is dedicated to implementing proposed solution into web application. Firstly we need to define requirements for the final web application. Secondly we need to choose technologies for the development and create the prototype of the application. Next thing to do is prepare database model and start the development. Finally, we will show, how to run the application on your own server.
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Demand for tourism among university students
Rotková, Petra ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The work is dedicated to the demand among one of the most important segment on the tourism market: university students. Its main aim is to find out the preferences, requirements and motives of this target segment in the field of tourism. On the basis of the answers gained from a questionnaire survey, trends in demand among contemporary university students will be summarized. These trends may be used as a recommendation for the providers of services in the field of tourism when choosing the proper marketing strategy in relation to this segment.
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Effects on concumption of natural gas in Czech republic
Pavelková, Dominika ; Rod, Aleš (advisor) ; Kadeřábková, Božena (referee)
This thesis focuses on effects which influents consumption of natural gas in Czech republic. It examines significance of the effects with regression analysis. Monthly data 2008 - 2014 are used. As dependent variable is used consumption of natural gas and as explanatory variables are used weather, price of natural gas, price of electricity, price of coal and income. The aim of this thesis is to verify that effect of natural gas price is minimal and key factor is weather. The result of the analysis is that significant robust factor of natural gas concumption is only weather, in all examined models.
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Why Does the Instant Food Consumption Decline? Analysis of Demand Determinants
Pazdera, Martin ; Koubek, Ivo (advisor) ; Špecián, Petr (referee)
There has been a significant decline in instant food market. I investigate the determinants of demand for instant food in this thesis. Oligopoly market structure motivates me to investigate the demand for instant food produced by particular firm. I use yearly and quarterly scanner data for instant food sales on the retail market in Czech Republic in the empirical part of the thesis. The yearly data analysis finds healthy diet trend as a possible cause of instant food market decline. According to quarterly data analysis I find instant food as an inferior good with income elasticity -0,6295. Both these factors can affect stagnant or decreasing revenues of instant food producers. Analysis of demand for instant food produced by particular firm illustrates strong relation between demanded quantity of producer's instant food and prices of his own and competing production. This indicates that price increase is not an optimal strategy in order to stabilize revenues of instant food producer.
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Analysis of working with fan SK Dynamo České Budějovice
Hrubý, Petr ; Kotáb, Jiří (advisor) ; Kuchár, Róbert (referee)
The aim of this thesis is to identify and analyse factors affecting the attendance of domestic football matches of SK Dynamo club České Budějovice. The main emphasis is placed on working with fans. The theoretical part relates to the topic and focuses on the determining factors of demand for sport events, the sport product theory and phenomenon of a fan. The practical part introduces the club SK Dynamo České Budějovice more closely and analyses individual factors affecting demand for the club's matches and defines the significance of these factors. A chapter on working with the fans follows. At first the elements of sport product are characterised and secondly the club marketing elements. The practical section chapters are underpinned by the results of a survey which was carried out among the fans of SK Dynamo České Budějovice. The discourse and conclusion summarize the analysed results, evaluates working with fans and last but not least outlines possible steps for improvements of attendance and working with club's fans.
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The consumer market of coffee in the Czech Republic
Sapáková, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The theme of this thesis is the consumer market of coffee in the Czech Republic. Specifically, this work focuses on the Czech coffee market in terms of supply and demand. The term offer here is represented by coffee chains, cafés and shops offering packed coffee. Coffee market in the Czech Republic is characterized by a highly competitive environment. On the other hand, demand for coffee can be specified by the place of its consumption, with prevailing consumption at home or with prevailing consumption of coffee out of home. The aim of this thesis is to analyze and evaluate the current status and characteristics of supply and demand in the coffee market in the Czech Republic. The structure of the current state of Czech consumers' preferences is prepared on the basis of a questionnaire survey.
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Model ocenenia virtuálnej meny
Martiček, Matúš
Bachalor thesis defines main factors, that influence final value of digital currency Bitcoin. By means of comparing bitcoin with traditional currencies and other assets are defined differences, which exist among them. He points out the fact, that it is necessary to look at Bitcoin from different perspectives in order to value its price. Based on this fact, are created two models which value Bitcoin. First model is created on whole network's level and he reflects market price of Bitcoin. Second model is specified according to conditions of individual miner. By creating this model, it is possible to explain individual fundaments necessary for mining. By author is characterised and eventually included to these specific valuation models impact of demand on this currency, which has significant impact on its value.
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Potenciál segmentu hendikepovaných klientů v cestovním ruchu
Pipeková, Kateřina
PIPEKOVÁ, K. The role of disabled people in tourism. Bachelor's thesis. Brno: Mendel University in Brno, 2014. The bachelor's thesis analyzes tourism for people with disabilities. The theoretical part introduces the basic terms in tourism, marketing management as well as terms regarding the handicapped. The practical part focuses on the analysis of the current state of travel agencies' offers and on the analysis of agencies working with disabled people in wheelchairs. The final part defines the target segment and offers recommendations for travel agencies.
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Biopotraviny - aktuální stav odvětví a podmínky trhu v Jihomoravském kraji
Lacková, Alena
In the thesis is processed the current state of the market for organic foods and assess their demand. The first chapters in a review of the literature dealing with the labeling of organic foods, their marketing,principles of production and on the basis of studies are assessed for qualitative properties. From the statistical data is analyzed developing the organic market and pursuant the professional survey is compared the economics of production compared to conventional production. In The practical part is evaluated organic food market in the South Moravian Region and compared their prices with prices conventional food. In the final part of the results is executed own survey through a questionnaire survey that was filled by 300 respondents from the Southern Region. The research is focused on the knowledge of organic food and motivation to buy, how much consumers are willing to pay for them, eventually, what really deters them from buying.
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Formování cen v rámci komoditní vertikály vína
Lubalová, Kristýna
This bachelor thesis deals with the price formation in the commodity chain -- grapevine -- wine. The main aim of this thesis is to assess the development and define the most fundamental factors which determine the price formation in the commodity chain grapevine -- wine. The research is focused on the period from 2004 up to now. In the first part, there is characteristics of a market, an agricultural market and its particularities, agribusiness, and afterwards the policy within the price formation in winery businesses is described. In the second part the development of wine-making and viniculture is outlined, then the development of particular price levels in wine production in the Czech republic area (only the local market) is analysed, and the development is then compared to a chosen agricultural business.
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