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Temporality by Maurice Merleau-Ponty. From perception to a historical subject
Turínek, Tomáš ; Novotný, Karel (advisor) ; Zika, Richard (referee)
The aim of the presented treatise is to give an account on the temporality in the early work of a french phenomenologist Maurice Merleau-Ponty, mainly in his principal peace of work Phenomenology of Perception. Merleau-Ponty understands the time here as a movement of temporalization which is coextensive with the existentential movement of the subject itself. On perception, intentionality or memory we will try to demonstrate in what meaning Merleau-Ponty perceive the subject and at the same time what is the role of time in his perceptive, corporeal, pre-reflective relation with a world. Subsequently we will be asking in what sense and to what extent can the time appear to a subjekt, i.e. in what manner can the subject apprehend himself as a historical existence.
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Adolescents' Perception of TV Show Product Placement
Mrázová, Markéta ; Strielkowski, Wadim (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this thesis is to describe the attitude of Czech adolescent toward product placement (PP), a form of marketing communication in TV series. Having said that, the thesis describes the term "product placement", its definition, history, development as well as its various formats. Apart from that, product placement's efficiency, legislative regulation and its meaning in marketing communication are taken into consideration. Besides, the thesis also defines the interactions between adolescents and commercials, and it refers to adolescents as a specific target group within marketing environment. The empiric model of product placement, based on adolescents' answers, describes the attitude of 507 respondents towards this marketing technique. The examination shows how Czech adolescents perceive TV series' product placement and whether they notice this technique in the chosen media format, and if the commercial message has an impact on the target group. Based on the analysis of all answers, a recommendation of product placement for Czech market will be set. On top of that, this recommendation includes an empiric model of product placement and a SWOT analysis to summarize strengths, weaknesses, opportunities and threats of this communication. The research, analyses and suggestions are the biggest...
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Saying Seen Again: Audio-Visual Aspects of Samuel Beckett's Company, Ill Seen Ill Said, and Worstward Ho
Kiryushina, Galina ; Pilný, Ondřej (advisor) ; Wallace, Clare (referee)
IN ENGLISH The primary concern of this thesis is to explore the instances of incorporation of media-specific elements extracted and translated from radio and cinema into Samuel Beckett's late prose. The analysis of the texts forming Beckett's Nohow On trilogy is based on the investigation of the two modes of perception - the aural and the visual - and is realised through the close reading of Company, Ill Seen Ill Said, and Wostward Ho in the context of media and film theory and practice. The chief premise is that the formal translations among the print and non-print media in Beckett's work are conditioned by the author's interest in, and theoretical and practical familiarity with, radio, television, and cinematography. The discussion is thus supported by biographical and bibliographical framework, and Beckett's familiarity with the specificities of broadcast media and cinema is considered in their direct relation to the progressive 'technologisation' of his fiction of the 1980s. The thesis outlines the origins and transformations of the motif of voice as one of Beckett's chief fictional concerns, and explores the texts' practical and notional borrowings from the field of cinematography to elucidate the way in which they are designed to simulate perceptual experiences. In doing so, the individual...
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Optical Illusions. Semiotic Analysis of Their Use in Commercials
Chromečková, Lucie ; Šafaříková, Radana (advisor) ; Svoboda, Aleš (referee)
Optical illusions are inseparably part of our lives. We are influenced by illusions on daily base, in commercials, various tests or fun web pages. But we must ask a questions about background of illusions, about their history. What was the original meaning of illusions? When we are confronted with illusion, what's happend? Do we understood illusions? How should be our attitude to illusions? These are only few questions, that this work try to answer. Due to history we try to understand illusions, their evolution and find some kind of classification. We used semiotic analysis to an illusions in commercial use. Actually semiotic analysis combined with optical illusions is a challenge. How we can interpret multi- significant or ambiguous objects? Semiotic analysis help us understand and recognized illusions in common world. Powered by TCPDF (www.tcpdf.org)
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The Analysis of Communication Activities of Charity project Světluška in 2010-2013
Maršíková, Tereza ; Koudelková, Petra (advisor) ; Orban, Karol (referee)
Bachelor thesis The Analysis of communication activities of charity project Světluška in 2010 - 2013 analyses communication of non-profit organization Světluška in mentioned period. In the first part, it focuses on general concentration, function and beginnings of Světluška's activity in non-profit market and field of helping to blind people in Czech Republic. Furthermore, it deals not only with communication from founding in 2003 to 2010, but also with strategy planning and marketing of non-profit organizations in general. In the next part, thesis focuses on communication in 2010 - 2013; this includes for example defining target groups, objectives and particular communication activities. Authorial research of brand perception and awareness follows, along with data analysis and evaluation. Thesis also includes suggestions how project could communicate in the future which is based on current communication's analysis and outcomes of research.
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Urban revitalization of Prague's Smíchov
Rathová, Adéla ; Temelová, Jana (advisor) ; Kopecká, Zuzana (referee)
This Bachelor thesis deals with the theme of revitalisation of the urban environment. The paper describes the urban renewal process and focuses on the related terms of brownfields and greenfields. The first aim of this work is to analyze the condition of two specific decaying complexes in Prague's Smíchov area: the bus station Praha Smíchov, and the Zlíchov distillery. The station of Smíchov encompasses a huge plot of land, but it isn't fully used. Smíchov's station controls extensive land which is not only partly used. In contrast, the Zlichov distillery ceased production fourteen years ago and has still not been put to use. These problem areas are located in the inner city, and therefore offer great potential for the development of the city. The second objective is to describe the perception of two disturbed areas by residents whose place of residence is located nearby. Satisfaction of the local residents is determined in connection with the perception of urban areas Key words: regeneration, brownfields, urban environment, perception, inner city, Praha, Smíchov
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Historic-geographical land border between Bohemia and Moravia: reconstruction, perception, meanings
Chalupa, Jan ; Chromý, Pavel (advisor) ; Šerý, Miloslav (referee)
Diploma thesis deals with relict land border between Bohemia and Moravia in the context of Moravistic movement which appeared in Czechia after 1989. Aim of the thesis is to assess the existence of relict land border in the minds of people and to reflect the role of the land border in relation to the revival of regionalism and nationalism. The first part of the thesis discusses the theory of relict border, regional identity and nation in the literature. The second part compares the course of the land border with territorial reach of declaring Moravian nationality by inhabitants of the districts adjacent to the border in contemporary censuses and also with the range of the success of Moravistic politic parties in elections. The objective is to compare the border with one of the possible contemporary zones which could delimitate Moravia. The third part of the thesis analyzes the forms and contexts of Moravian identity in two selected municipalities adjacent to the land border. These municipalities represent distinct types of the Czech-Moravian borderland which differ by declaring the nationality, achievements of Moravistic parties in elections, population change after 1945 and inclusion to administrative units in Bohemia or in Moravia. Finally, awareness of the course of the land border in these...
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The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics
Christovová, Tereza ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...
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