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Perception of vehicle speed by driver
Formanová, Barbora ; Bradáč, Albert (referee) ; Bilík, Martin (advisor)
This diploma thesis deals with the issue of perception of vehicle speed by the driver, without the possibility of checking the vehicle's tachometer. The theoretical part defines the basic concepts of vehicles, including the design of passenger cars. Furthermore, the work is devoted to the field of human perception, which is also focused on perception from the perspective of the driver, gender, and driving experience. The practical part deals with the design, preparation and implementation of experimental measurements. Subsequently, the evaluation of the measured data is performed in terms of selected factors that could affect the subjective estimate of the driver's speed. The conclusion of this work is also devoted to proposals for possible modifications of the measurement methodology for further use.
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Perception of vehicle speed
Kamasová, Lenka ; Bradáč, Albert (referee) ; Bilík, Martin (advisor)
The diploma thesis deals with the issue of driver´s subjective estimation of vehicle speed and at the same time it is a project dealing with acquisition and evaluation of data obtained during the driving tests. The perceived vehicle speed is examined from the perspective of a driver - the respondent, who has no possibility of controlling the actual vehicle speed on the vehicle's speedometer. The aim is to either confirm or refute whether the driver is able to adequately estimate the speed of a moving vehicle in the event of an accident as well as describe the factors that may affect a subjective estimation of the driver's speed.
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Eye Perception of Drivers in Traffic
Vorálková, Kateřina ; Plch, Jiří (referee) ; Sedlák, Robert (advisor)
The aim of thesis is a summary and assessment of perception of drivers in traffic from the view of psychology and its influence on various aspects and the resulting effects on driving. Furthermore, it is mainly a description of the visual system and the description of light as factor of visual perception. The thesis also presents two experiments refer to the reaction time and mental reactions of driver, depending on drank out alcohol. Results of the first test of reaction time starting at the traffic lights were just a confirmation of the mentioned values from different publications and the Internet. The results of the second test, which was focused on the emotional reaction depending on the amount of ingested alcohol would be surprising to many.
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Percepcia udržateľného obalu slovenskými spotrebiteľmi
Magurová, Lenka
Magurová L., Perception of sustainable packaging by Slovak consumers. Thesis. Brno: Mendel University in Brno, 2023. The main goal of this thesis was to determine the attitude of Slovak consumers towards sustainable packaging and to verify the impact of sustainability as an aspect in the purchasing decision-making process. To fulfill the main goal, it was necessary to define the theoretical starting point of the packaging issue and sustainability in marketing management. Subsequently, quantitative research was carried out in the form of a questionnaire survey among 481 respondents and subsequent qualitative research in the form of an additional semi-structured interview. The cluster analysis was used to define three segments of Slovak consumers based on the degree of influence of sustainability on their purchasing behaviour and the degree to which they perceive sustainability as a perceived benefit. Based on the obtained research results, suggestions and recommendations for the marketing strategy of manufacturers were presented.
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Vnímání privátních značek spotřebiteli
Žemličková, Iveta
Žemličková, I. Consumer perception of private labels. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis discusses how private labels are perceived by consumers. It focuses on consumer behavior in the private label food market, more specifically it examines the factors that motivate customers to buy. In the thesis, the reader will get acquainted with the basic terms and a summary of what has been researched on this problem so far. Subsequently, the consumer's view of private labels is investigated using a questionnaire survey. The results show that there is a change in their perception, as private labels are considered to be of higher quality than before. Consumers are also relatively aware of the presence of private brands in the store, which are associated with a low price. The results serve to determine recommendations for retailers to increase awareness of private labels.
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Vnímání Corporate Social Responsibility ve společnosti Atlas Copco
Pavlíčková, Monika
Pavlíčková, M. Perception of Corporate Social Responsibility at Atlas Copco. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis deals with the employees' perception of social responsibility in the company. The aim of this thesis is to find out how individual CSR activities affect employees and whether the promotion has a negative or positive effect on them. The theoretical part is devoted to social marketing, differences between commercial and social marketing, marketing mix, corporate social responsibility, CSR in the European Union and the last part describes corporate social responsibility in the czech republic. In the practical part, Atlas copco, its history and CSR activities are presented. Subsequently, an evaluation of the qualitative research is carried out, which is further supplemented by a structured interview. At the end, recommendations for problem solving are proposed.
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Percepce generace Y vůči různým intervenčním módům v oblasti plýtvání potravinami
Katrňáková, Kateřina
Food waste is a serious problem that more and more subjects have been focusing on recently. The consequences of food waste are reflected in the ecological, economic and social spheres. Even so, some consumers are still unaware of the role they play in creating food waste. For instance, in the survey was found out that 50 % of respondents believe that retailers and wholesalers are most to blame for food waste. But is it possible to influence millennials and their behaviour to reduce food waste? What is the appropriate form of intervention mode for Generation Y? Based on the results of the questionnaire survey, a suitable intervention mode was identified to influence Generation Y to reduce food waste. The intervention mode was empirically tested.
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Earl christianity and vizualization trinity of Got
Činátl, Jiří ; Lukeš, Jiří (advisor) ; Kučera, Zdeněk (referee)
Though the trinitarian iconography is fairly easy to understand, it remains with many of the 4th and 5th century works it is unclear and difficult to explain. In the literature of the last century, we often encounter ideas that have been absorbed in older works and subsequently only mechanically repeated in subsequent works. Such a way of interpreting can lead to controversial iconographic analyzes in order to focus in a trinitarian way and to attempt in a tricky way to explain the iconography of "non-trivial" artefacts. This diploma thesis attempts to open a difficult question of the origin, development and interaction of individual types of symbols representing the Trinity. The aim of this work is to mark the effort of a complex view, which will try, especially with similar motives and symbols, to lead to a more precise interpretation and classification within the framework of trinitarian iconography. The main aim of this diploma thesis is the effort of theological, artistic, historical and philosophical grasp of the issue of the image of God in the first millennium of the Christian faith. Due to the vastness and considerable lack of clarity of this topic, the work is conceived with a focus on the first millennium of Christianity. Many examples of depictions and symbolic references to the Triune...
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Space Responses in the Rorschach. Their Meaning and Correspondence with Personality Manifestation of Adolescent Students
Simon, Vratislav ; Šípek, Jiří (advisor) ; Loneková, Katarína (referee)
The thesis deals with space responses in the Rorschach which are usually given into relation with oppositionality. The theoretical part focuses on the oppositionality phenomenon at a level of perception and personality and analyzes a variety of probable diagnostic meanings of space responses. The aim of empirical part is to verify the validity of space responses on a group of adolescent students. Results suggest that strong tendency to give space responses is not significantly related to the manifestation of oppositionality which was assessed by students' teachers. Discussion implies the need to interpret space responses in a context of an individual. Significantly higher occurrence of space responses was found in adolescent students compared to adult norms. The finding can point to a specific developmental need of independence which is typical for adolescents. Keywords: Rorschach test, Perception, Personality, Oppositionality, Adolescence
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Residents' Perceptions of Gentrification and Related Changes: a Study of Smíchov and Karlín
Columby, Nikola ; Ouředníček, Martin (advisor) ; Kubeš, Jan (referee)
Gentrification is an urban process gone global with many permutations and local specifics. This master's thesis analyses how residents are perceiving gentrification in rapidly developing, post- industrial, inner-city neighbourhoods of Prague - Smíchov and Karlín. The thesis is based on the concept of gentrification as planetary phenomenon that is anchored in a post-socialist context of contemporary Prague. The integral process of displacement is understood as direct but also symbolic, as an attachment to one's neighbourhood. Perception, an individual's filter of understanding and dealing with the world, is used to capture nuances, experiences, and feelings. Using interviews, the thesis seeks to answer the following questions using the underutilized perceptions of regular citizens. How are residents perceiving gentrification and the related changes? Where are residents placing gentrification? Are these findings the same in Smíchov and Karlín or are there differences in the perceptions? Gentrification and displacement are palpable urban processes that the respondents perceive as having changed the neighbourhoods in an impactful way. Karlín is seen as gentrified, whereas in Smíchov the situation is more nuanced. The group most clearly identified as being displaced are the Roma. The gentrifiers are...
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