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Analysis of Attendance in Czech Ice Hockey Extraliga
Opavský, Tomáš ; Novotný, Jiří (advisor) ; Kuchár, Róbert (referee)
The aim of this Master's thesis is to find, describe and analyse factors influencing the audience demand for Czech ice hockey extraliga matches and on the basis of the observed facts to try to suggest conceivable measures to increase such demand. There are especially mathematical and statistical methods widely applied in the practical part of the thesis. Particularly, arithmetic averages, correlation analyses and various kinds of specific coefficients are used. Average attendances and significance of individual factors are evaluated using the method of comparison, namely its factual, temporal as well as spatial form. The main contribution of this thesis consists mainly in the current mapping of the extraleague club fans' opinions and attitudes through the implementation of the comprehensive on-line survey whose results are contained in individual paragraphs.
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Attendance of football matches in the Czech Synot liga
Šesták, Marek ; Rotschedl, Jiří (advisor) ; Babin, Jan (referee)
This Bachelor thesis researches, based on dataset containing 955 matches in seasons 2010/2011 to 2013/14, determinants of the first league football in the Czech republic, their impact and strenght. The results reflect, that spectator's decision making is based on current form as well as shorter-term performance. Long-term quality is significant only for away team. If the match is played in the evening, there is 7 % decrease in attendance compared to matches played in the afternoon. The attendance is also decreasing while the distance is increasing (2,4% per 100 km). In case of precipitation in match day there is 4,8 decrease in the attendance. Reputation of away team increases the attendance, when Sparta Prague is the away team there is 87% increase in the attendence, while in case of Slavia Prague there is 45% increase in the attendence and when last season's champion is away team there is increase by, more than 32%. Impact of substitution with ice hockey and TV broadcasting were insignificant.
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Business plan - BeachAddicts Spoje
Šabatka, Jiří ; Kešner, Martin (advisor) ; Kotáb, Jiří (referee)
This thesis deals with a business plan of constructing and running beach volleyball courts in Prague 3. The main target of this thesis is to create a business plan and evaluate its viability and profitability. Secondary targets are identification of convenient location for the project, creation of a financial plan and investment rate of return evaluation. The theoretical part contains definitions of key terms, general structure of a business plan and principles of methods applied in the second part. Practical part is the actual business plan, where are designed specific programs in order to increase occupancy of courts during work days. Practical framework also includes analysis of target customers, analysis of a competition, marketing and financial plan.
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How business cycle affects attendance of czech cinemas between 1993 -2013?
Levová, Kateřina ; Pikhart, Zdeněk (advisor) ; Zeman, Karel (referee)
The basic question of this thesis was the relationship between the business cycle and the cinema attendance in the Czech Republic. Other questions are the effect of technological advances, household income and the impact of substitutes and complements to attendance. Similar questions have already examined several papers in different countries, but the results are not identical. The benefit of this work is examining the Czech industry, which from an economic point of view is not analyzed too often. The first part describes the relevant theories: the theory of the business cycle theory, theory of the consumer and demand. Another part contains a description of the analyzed sector, its historical development and an overview of studies that have worked on this issue. Following are two models: the first examining a total annual cinema attendance (1993 - 2013) and the second model focused on the average attendance per projection). In both models was studied cinema attendance dependence on the cyclical component of the unemployment rate and other variables. In both cases, the results suggest that attendance is procyclical. The amount of real wages has a positive impact on attendance. The impact of technological advances on the contrary negative.
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Gamification and fantasy games as a tool of news portal`s page views increasing
Böck, Adam ; Pavlíček, Antonín (advisor) ; Kotáb, Jiří (referee)
A topic of my thesis is gamification and fantasy games. The main goal of this research was analyzing the situation in Czech Republic and finding out if fantasy games have an influence on a reading of sport servers. In theory part of this project, gamification and fantasy games are clearly defined. The biggest gamification projects in the world are introduced, as well as the trials of gamification in Czech Republic and a chosen game from abroad. In practical part, the situation on Czech Republic's fantasy games market is analyzed, the two biggest representatives are compared and an influence on reading of sport servers is researched.
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Attendance analysis of HC Sparta Praha
Jankovič, Velimír ; Melzochová, Jitka (advisor) ; Babin, Jan (referee)
In bachelor thesis I investigate seasonal match attendance of HC Sparta Praha ice-hockey team in seasons 2002/2003 to 2012/2013 and the individual match attendance in seasons 2008/2009 to 2012/2013. The acquired data were processed by regression analysis and the effects of attendance determinants were quantified using OLS-method (ordinary least squares). The team rivalry and the prestigious players' appearance in match belong to the most significant factors. By derby-matches the attendance increased by almost 59%. On the other hand, there has not been found any coherency between the attendance and ticket price -- which gives to the Sparta's management a very good range for maneuvering regarding pricing policy.
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Determinants of demand for the Jihlava Zoo services
Nacházel, Jan ; Rotschedl, Jiří (advisor) ; Babin, Jan (referee)
The aim of the bachelor thesis is to discover, which factors specify the demand for the Jihlava ZOO services, and recommend steps to raise attendance and revenues of the zoo. The time series with 2557 observations, which come from the period between 2007 and 2013, were used in the thesis. These data were used for econometric analysis, which was conducted with the ordinary least square method with robust standard errors against heteroscedasticity and autocorrelation. Most variables, which were included into the econometric model, proved themselves to be statistically significant. The attendance is positively influenced by bank holidays and weekends. Ticket price and petrol price do not play a significant role in visitors' decision making.
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Modelování návštěvnosti hradu Bítov
Vajdíková, Romana
Vajdíková, R. Modeling of attendance of Bítov castle. Bachelor thesis. Brno: Mendel University of Brno, Faculty of Business and Economics, 2015. This bachelor thesis deals with the econometric modeling of attendance Bítov castle in the years 2007--2013. It identifies the main factors affecting visiting the castle and propose recommendations that will lead to an improvement of the attend-ance. Visiting figures in a given period are provided Mr. Binder, warden of the Bítov castle. Theory section provides basic information about tourism, Vranovsko area and the Bítov castle and theory necessary for time series analysis. The practical section of this thesis analyses the time series, evaluates it and predicts its future course.
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Identifikace faktorů ovlivňujících návštěvnost ubytovacích zařízení v České republice
Štěpánková, Milena
The aim is using an econometric analysis to identify factors influencing attendance of accommodation establishments in the Czech Republic and guest house LION. First of all I adapted the theoretical part and methodology to explain the issue and the most important concept. In the practical part using ordinary least squares were created two models. Then were tested all the assumptions of classical linear regression model.
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