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European Capital of Culture project and its influence on tourism development in Pilsen and Pilsner region
Machová, Lucie ; Heřmanová, Eva (advisor) ; Kvítková, Zuzana (referee)
The bachelor thesis focuses on European Capital of Culture (EcoC) project and its extent of influence on tourism development in Pilsen and Pilsner region. The first chapter looks into the ECoC project. The second chapter focuses on the application for ECoC project that Pilsen sent in 2010, cultural program in Pilsen in 2015, volunteering program and mobile application invented exclusively for Pilsen EcoC 2015. The third chapter studies the extent of success and the turnout in Pilsen and Pilsner region and the changes in numbers of visitors in 2012-2015. The last chapter covers personal evaluation of parts of the project and personal evaluation of the program in 2015. The obtained results lead to certain conclusions and outlines of possible development of culture and development of tourism in Pilsen and Pilsner region.
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Comparative Studies of Promotion IIHF World Championship
Chalupský, Jiří ; Tripes, Stanislav (advisor) ; Kincl, Tomáš (referee)
This bachelor thesis is a comparative analysis of the Ice Hockey World Championships promotion. The main objective is to analyze the promotion of last three Ice Hockey World Championships and then answer questions that could possibly open up discussion on dependence between promotion and attendance at the Ice Hockey World Championships. The main question is if there are any particular differences in promotion that influenced the attendance at last three championships. All relevant data were analyzed by using descriptive statistics. In this bachelor thesis were analyzed forms of promotion and its content. Conclusion of this thesis claims that the promotion could affect the attendance at the Ice Hockey World Championship. It is therefore necessary to mention that there are many other factors that could affect the Ice Hockey World Championship attendance.
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Analysis of tourism in the Písek area
HEJTMÁNKOVÁ, Petra
The aim of the thesis was to analyse the Písek region regarding tourism services, to evaluate the potential of the area, scope of the offer of services, the scope of attractions that the region has to offer. Based on the analysis carried out, the aim was to evaluate the strengths and weaknesses of the region and to assess the attractiveness of the area as a tourist destination. Tourism stimulation proposals were suggested based on the acquired data.
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Innovation of a product portfolio using an example of Vysočina region
ČUTKOVÁ, Veronika
The main aim of my bachelor thesis is to evaluate the condition of camps in Vysočina region. The next part of thesis is a situation analysis, as STEP and Porter's five forces model analysis focused on one particular camp in the region. The survey was conducted through questionnaires, which were processed after data collection. For clearer overviews of the camp's owners or operators opinions, there were seven guided interviews with them. The result of the collected information was to create an innovative tourist product. The project was designed to involve visitors in a new trend that is currently gaining worldwide popularity. This is called glamping.
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The Problem of Declining Attendance Area of the Camping Praha Klánovice Company
Mašková, Michaela ; Luštický, Martin (advisor) ; Musil, Martin (referee)
The thesis deals with the loss of customers in the subject of tourism Camping Praha Klánovice. The aim is to analyze the problem and to propose appropriate solutions of this problem, respectively to remove the main causes that cause declining attendance. The basic pillar for understanding the internal and external environment is the detailed strategic analysis, which is then supplemented by methods used to solve problems (Ishikawa diagram, Brainstorming, TOPSIS). The output of the thesis is to suggest solutions that will help again increase the attendance of this subject.
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Factors affecting the attendance of Zoo Brno
Klofáč, Daniel ; Babin, Jan (advisor) ; Slaný, Martin (referee)
The aim of my bachelor thesis is to identify factors, which affects the demand of service of ZOO Brno and recommend steps to management to raise attendance and takings. I use daily data of attendance from years 2008 - 2014. The parameters are estimated by ordinary least square method. Most variables are statistically significant. Results show us, that the biggest influence on attendance has the variable weekend, in amount up to 165 % on adult group. Next significant variables with positive effect are bank holidays, school holidays and event in the area of ZOO park. Variables price, amount of precipitation and holding Moto GP in Brno have negative effect. Temperature has positive effect until breaking point, from this point the effect is negative.
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Which factors affect the attendance of castle Litice nad Orlicí
Nováková, Lada ; Lahvička, Jiří (advisor) ; Čermáková, Klára (referee)
This thesis aims to analyze the factors influencing the attendance of the historical monument, the castle Litice. I am focusing on the standard, reduced and family tickets. For measurement of the impact of the individual variables I use the daily data from 2004 to 2012. Into the determinants that have impact on the demand for attendance I include the ticket prices, temperature, precipitation, public holidays, weekends, summer holidays and cultural events. The model shows that an increase of ticket price by 1 % will result in increase of sales of family tickets by 2,4 % ceteris paribus. Regarding the standard and reduced ticket, the resulting coefficient is insignificant. Public holidays, weekends and summer holidays have a positive impact on attendance for all three types of admission. The most significant impact has an annual event "Pochod přes tři hrady" (March through three castles). During this event sales of standard tickets increase by 190 % and sales of reduced tickets are ten times higher ceteris paribus. The events have an insignificant impact on sales of family tickets.
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Analysis of development of spectator attendance at First football league matches since 1963
Hradilová, Lenka ; Čabla, Adam (advisor) ; Vild, Jiří (referee)
In modern society there are a lot of types of entertainment and ways to spend leisure time. Very popular type of entertainment is sport. The attractiveness of each sport is changing in time a lot. The aim of this work is to analyze the attractiveness of football, which is measured by the average number of viewers. At first,work will be focus on the evaluation of the average attendance at First football league matches since 1963. Then an average spectators attendance of three famous football clubs is analyzed in more detail. The last part is devoted to examining the dependence of the average number of viewers for each team on the success of the team measured by the number of points obtained in the relevant season.
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