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Proposal for Business Plan based on Franchising Concept
Franěk, Petr ; Jadrníček, Tomáš (referee) ; Šimberová, Iveta (advisor)
This thesis deals with opening store with mens fashion in the city of Brno, based on franchsing concept of an italian company. The starting points of the work are theoretical findings about this type of business and technical specifications and requirements of the franchisor. On these basis will be developed the business plan, together with the evaluation of its feasibility.
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THE PROPOSAL OF COMPANY‘S INNOVATIVE ACTIVITIES
Kundrát, Jakub ; Heloňová, Michaela (referee) ; Bočková, Nina (advisor)
This diploma thesis focuses on the czech manufacturer Lucis, s.r.o. in the field of innovative activities. The company manufactures luminaires which combine technical and design aspects using current modern technologies and, at the same time places great emphasis on high-quality hand-made custom production. The aim of this diploma thesis is to present proposals for innovative activities that will increase the productivity of the company Lucis and its economic results. Proposals for innovation activities are built on the basis of an analysis of the current state of the company and on the basis of a research that was executed on a topic of customer service satisfaction. KLÍČOVÁ SLOVA Inovace, mezinárodní obchod, svítidla, design KEYWORDS Innovation, international
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Design of Creating a Logistics Concept for Orders in a Business Organization
Leciánová, Monika ; Dostál, Jan (referee) ; Jurová, Marie (advisor)
The thesis deals with the design of the creation of a logistics concept for orders in the joint-stock company XY. The work contains three basic parts. First, it elaborates the theoretical basis of the work such as the definition of international trade, a description of an organization dealing with international trade and trading. It then describes the company and its current situation in logistics, storage and trade. Second part moreover descript two specific contracts, including links to suppliers. It also sets out proposals for improving the logistics concept of XY, Plc.
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Creation of Logistics Concept in a Business Organization with International Impact
Fojtíčková, Petra ; Ing.Petr Jašek (referee) ; Jurová, Marie (advisor)
The diploma thesis deals with the logistics concept in a selected company with a focus on distribution channels in international trade. The theoretical part of the work is focused on clarifying the concepts that are related to the issue. The analytical part is focused on the analysis of distribution with a focus on distribution channels to the individual countries in which it operates. In the last part of the work, based on the obtained and analyzed data, own proposals for solving the identified shortcomings are proposed.
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Risk Evaluation of International Trading of the Company First Composite s.r.o.
Šácha, Marek ; Srncová, Lucie (referee) ; Šimberová, Iveta (advisor)
The Diploma thesis deals with the analysis of the risks that may arise in international trading. The aim of this work is on the basic of the identified analyses to design appropriate measures to eliminace the risk. In the theoretical part are described theoretical insights on international trading and concepts from the field of risk management. In the practical part comes to the performance of the enterprise and business areas. Furthermore, here we find assessment of the current situation of the company, containing an analysis of the external and internal enviroment. The results will be drawn up a risk analysis method RIPRANTN. The last part of the diploma thesis is a proposal for measures to eliminace risk.
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Feasibility Study of the Foreign Market Expansion of the Selected Company
Oklešťková, Sára ; Fojtů, Kateřina (referee) ; Chlebovský, Vít (advisor)
The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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Proposal for Expansion of a Czech Company on the Polish Market
Alexa, Pavel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The topic of the diploma thesis is the expansion proposal for a selected Czech company on the Polish market. The company is based in Cesky Tesin and sells higher value toys through its own e-shop. The thesis is divided into four main parts. The introductory part defines the problem to be solved, the main objective and describes the methods used to solve the thesis. The theoretical part describes the basic concepts of the chosen problem. The analytical part consists of the characteristic of the company and the analysis of the external and internal environment of the company. The last design part contains the actual solution proposals and economic evaluation including the planned schedule of activities.
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