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Comparison of marketing communication of Hyundai, ŠKODA AUTO and Peugeot on the Czech market
Klofcová, Veronika ; Halada, Jan (advisor) ; Obluk, Ondřej (referee)
In the first part of bachelor's thesis "Comparison of marketing communication of Hyundai, Peugeot and ŠKODA on the Czech market", the general topic including theoretical background of international marketing is brought to the attention. Furthermore, specific aspects of the Czech automotive market are presented and the three brands are introduced. The second part is dedicated to description of selected marketing activities of the brands (closely looking at corporate identity/corporate design, television commercials and online communication) and their comparison based on predefined standards. The third part of the thesis is partially returning back to the first part and the established implications of doing business in a foreign country. It tries to determinate, whether the specific characteristics of the home countries are reflected in the communication of the brands, as descripted in the second part. The selection of Hyundai, Peugeot and ŠKODA was based on the fact that the brands are similar to each other in certain aspects (target group of customers, production sites in the Czech Republic), but completely different in others (history, country of origin). At the same time, belonging to different groups, the brands are directly competing with each other.
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Design of Marketing Activities to Increase Company Awareness
Potsch, Richard ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on designing marketing activities in order to raise the awareness of the company FlixBus GmbH in the Czech Republic. The situation of this company in comparison to other competitors and the travel market in general will be analysed in this paper. This thesis is divided into three parts. The first part defines marketing and concentrates on the theoretical aspects of international marketing and different techniques used in different countries. Furthermore, several marketing channels will be described, which nowadays are often used in fast growing companies. The analytical part focuses on the current position of the company in these particular markets. In the last part, several marketing strategies will be proposed, which would raise awareness and increase the share in the new market.
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Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
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Company Expansion on the Eastern Markets
Kargerová, Hana ; Hanousek, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.
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Company's Expantion into the Polish Market
Milerski, Tomáš ; Novotný, Tomáš (referee) ; Zich, Robert (advisor)
This thesis proposes the optimal measures to expand company's business by entering the Polish market. The actual solution is based on a thorough analysis of the local environment using standard and advanced methods of evaluation. Emphasis is placed on the quality of data and their correct interpretation. The thesis provides a comprehensive look at the situation on the market and proposes the most appropriate method of implementation, taking into account all the risks and opportunities, which the company may encounter during the expansion.
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Foreign Company's Strategy for Entering the Czech Market
Svoboda, Luděk ; Švejda, Mojmír (referee) ; Zich, Robert (advisor)
The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out.
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Expansion into Foreign Markets
Hanáčková, Marie ; Doležálek, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of this graduation thesis is to elaborate on the proposal of expansion into foreign markets for an engineering company. Included in the thesis are theoretical resources, an analysis of present cirkumstances of the company and its environment and an analysis of selected foreign markets with focus on the Austrian market. The last part of the thesis concerns the proposal and recommendation for the company on how to enter the Austrian market.
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Marketing Strategy for Starbucks café in the Ukrainian market
Nikitina, Oleksandra ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The goal of this thesis is to conduct a research and thorough analysis of the suggested new market for international company. In case of positive recommendation regarding market entry, marketing strategy and marketing mix are to be developed and proposed. The central idea behind the topic is to suggest efficient marketing strategy for Starbucks Corporation, global coffeehouses chain and coffee specialties seller, entry to the Ukrainian market. The recommendation is to be based on thorough analyses and researches of market environment and company's potential position. The thesis is divided into theoretical, analytical and practical parts. The theoretical part summarizes academical knowledge that is related to the topic of the thesis and that is used in further analytical and practical parts. Analytical part presents analyses made on country and industry situation and on current company's profile and strategies. In practical part, based on the analyses performed, the final recommendation on the mode of entry and marketing strategy is made.
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