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Educational value of popular tv shows in 21th.century
Kořenář, Patrik ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
Bachelor's thesis "Educational value of popular TV shows in 21st century" describes three popular TV shows and analyses their educational value. First part focuses on intentional and unintentional educational TV shows in past and present and analyses the differences between documantary and fictional TV series. Second part analyses information, that are beeing presentated in described TV shows, their factional validity and educational value seen both from the view of the audience and the creators of the shows. Third part proposes use of the single TV shows in formal and informal educational process based on both new and existing models.
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The language of internernet media focused on skateboarding
Hroch, Miloš ; Šoltys, Otakar (advisor) ; Karaščáková, Zuzana (referee)
The aim of this study is to analyse language of internet media focused on skateboarding. An essential element of the introduction is a brief history of skateboarding globaly and here in the Czech Republic. The basis for the analysis of contemporary audiovisual clips also touches on the development of the distribution of skateboard videos. In this study I also mention the role of YouTube as a distributing tool and phenomenom of instant fame, which is not strong only in skateboarding, but it is a phenomenon across the full spectrum of society. The principal basis of this study is the definition of two print and later Internet traditions in skateboard journalism - Thrasher and Transworld Skateboarding magazine. The study also concerns itself with maping out the Czech media environment, where skateboarding has its own place. The genesis of skateboard media in the Czech Republic follows the formation of Thrasher and Transworld, which is a very interesting fact that is important for the general understanding of the topic. For deeper insight into skateboard subculture, I also mention the journalistic style of Czech skateboarding media. The Internet media has a special emphasis on visual content, more so than print media, due to traditional text being replaced by moving pictures, and therefore with help of...
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The terrorism and multicultural world
Kurucová, Alexandra ; Opatrný, Martin (advisor) ; Soukup, Václav (referee)
My goal in this work is to analyze relations of terrorism and multicultural world taking into account the role of media. As a result of globalization and modernization the world is connected much more than it was in the past and so mixing of different cultures, ethnics, nations and religions brings beside many positive sides also spread of hatred against the others. There were many cases in which the attackers were immigrants that have been living in the country for several years but yet haven't been able to blend into the major society. Terrorists of these days tend to scare and paralyze society to the greatest extent. For this purpose they use the power of mass media that spreads the news all over the world through the newest technology. In my work I have used theoretical analysis of publications from the fields of terrorism, history, anthropology, politics, media and also newspaper articles that refer to significant terrorist attacks from last ten years. Key words: terrorism, muticultural world, values, media
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Marketing and advetising of fine arts in Czech republik
Pilka, Lukáš ; Köppl, Daniel (advisor) ; Sládková, Hana (referee)
The bachelor thesis "Marketing and promotion of the National Gallery in Prague in 2010-2011" discusses communication options of the most famous fine art institution in the Czech Republic. The introduction explains the function of an art museum as a medium and describes particular modes of transmission of information between an artwork, exposition and audience. It briefly portrays the function of the National Gallery today and in the past, as well as the services offered. The main part of the thesis focuses on specific characteristics of marketing of museums and galleries and these are accompanied by particular examples from the practice of the National Gallery and by statistical data. The bachelor thesis defines the product of this institution, ways in which it is offered to the public and especially means of promotion.
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Creating a school newspaper as a means to promote media literacy
Čekanová, Hana ; Wolák, Radim (advisor) ; Šírová, Tereza (referee)
This dissertation deals with the theme of the school magazines in grammar schools. Specifically, it examines the influence of independent school magazines production on the development of pupils' media literacy. The thesis is divided into two parts - the theoretical one and empirical one. Theoretical part briefly defines the term media literacy, explains the growth in use of the term and describes its anchoring in the Czech educational system. It pays attention to definition of media education in educational documents of the Czech Republic and further talks about possibilities of its inclusion into classes and its expected impacts. It briefly compares media production within guided media education and independent school media production created by pupils itselves. The second part is devoted to the survey carried out by three editorial boards of Pilsen school magazines that emerged from pupils' initiative. It explores functions and processes of magazine running, shows differences in each editorial board, its incentive, goals, author's primary expectations etc. Further, the research analyzes the contributions of school magazines independent work to development of pupils' media literacy. These gains are evaluated in comparison with Other Expected Outputs for Media education in grammar schools. At the...
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Mapping foreign researches of relationship between children and media (EU-choses time period)
Tomčíková, Nelly ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The thesis is focused on mapping of the foreign research on the relation between media (television and the Internet) and children within EU for the period of 1990-2010. Television emerged in the lives of children in 1950s and immediately became the focus of the media studies. First crucial study which has influenced development of media and children research for the next decades was study Television and the child (1958) conducted in Great Britain. Since then we have been able to follow several changes in research agenda. First change is how the child is understood for the research purposes, then the shift from media effects to media meanings and uses and last but not least shift from television to the media environment. The most of media research on children between 1990 and 2010 has been carried out in Great Britain, Germany and Nordic countries. Most of European countries have long tradition of qualitative as well as quantitative research. However, some of the countries (e.g. the Czech Republic) used mostly quantitative methods when conducting media research with children. These countries have implemented qualitative methods after 1990. One of the most important projects of mapping Internet research is EU Kids Online. Currently there are 33 European countries participating in this project. EU...
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Reflex magazine online:progress in journalism?
Konečná, Tereza ; Osvaldová, Barbora (advisor) ; Lysoněk, Tomáš (referee)
The goal of this Bachelor's dissertation named Reflex Magazine Online: Progress in journalism? is to compare the printed and the online version of Reflex magazine. The first part of the thesis is divided into three chapters: in the first chapter, the history of Reflex magazine is described shortly as well as the important members of the editorial staff are named. The second chapter is focused on the online version of the magazine, while the future of the Internet and new media are discussed in the third chapter. The research part of this thesis is based on comparasion of the online and printed content. Additionally, a public poll among the Reflex's readers was performed, which was focused on readers' perception of the printed and online version of the magazine. The supplement includes an interview with Josef Klíma, where the history of founding is described in detail.
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The Impact of the Internet on the Socio-Cultural System
Boháč, Radek ; Opletalová, Lenka (advisor) ; Štoll, Martin (referee) ; Hubáček, Ondřej (referee)
Dissertation The Impact of the Internet on the Socio-cultural System focuses on a research method of shared orientation in a new (in the complexity of human existence) environment of a global context, which is provided in particular by communication systems based on new media technologies. A study of the influence of media technologies, which grow on the basis of connection via the internet, on the nature of the society represents an extension of the original mediological interest in everyday communication to the broader socio-cultural view. Study of media communication takes into account the type of social interaction - purpos 'media logic' own specific media and media change leads to the corresponding social changes. New media and internet, as a potential carrier of social change, as seen through a combination of media development - primary, secondary, and especially the mass media and cultural context at the level of specifically human way of adaptation to the external environment, in particular its social manifestation, and interaction at the individual level. Information sources and methods correspond to thematic combination, are reflected in the method itself and the selection of literature and research tools, both in conjunction qualitative research related to the interpretation of media...
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On Architecture and Media
Juračková, Simona ; Czumalo, Vladimír (advisor) ; Jirák, Jan (referee) ; Zatloukal, Pavel (referee)
1 Univerzita Karlova v Praze Filozofická fakulta Katedra teorie kultury (kulturologie) Studijní program: Obecná teorie a dějiny umění a kultury Obor: Kulturologie Abstrakt disertační práce (anglicky) Mgr. Simona Juračková O architektuře a médiích On Architecture and Media Praha 2013 Školitel: PhDr. Vladimír Czumalo, CSc. These doctoral theses deal with relationship between the architecture and the public, and a clarification of a role massmedia play in it. The particular affair related to the project of a new building for the National Library in Prague by architect Jan Kaplicky was choosed as a base of this work. Plans were designed in 2006 and 2007. The first chapter contains detailed descrioption of the affair and analysis of gathered material. It explores courses and ways mass media reflect choosen affair. And it also deduces conclusions relevant for the whole sphere of a mass media frame in which architecture operates. In the second chapter selected affair provides a background for the exploration of relationships between the architecture, the public and mass media; a special attention is paid to individual roles of each. The chapter is also dedicated to the language of the architecture and its specifics in the relation to the language used for the reflection of the architecture; to the readiness of the...
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