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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Journalists' approach to representing female politicians in the media
Kvitová, Alžběta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The thesis focuses on gender aspects of the journalistic profession and their professional discourse. Specifically, it focuses on how people in the media approach representations of female politicians. Women in politics are gender stereotyped in the media, and they also tend to be portrayed differently and in different contexts compared to male politicians. This is manifested, for example, by the fact that people in the media pay more attention to the private lives of female politicians, focusing more on their physical appearance or their age. Therefore, the aim of this paper was to investigate how these different representations of women in politics may be contributed to by journalists themselves. As part of the research part, semi-structured interviews were conducted with eleven female and male journalists working in different Czech media. The collected data were analysed qualitatively using the grounded theory method. The research shows that journalists attach low importance to gender in political reporting. Therefore, the gender of female and male politicians does not influence the way they themselves are reported in the media. However, the results of the analysis suggest that they view society through the lens of a gender dichotomy and also think of female politicians in gender stereotyped...
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Postcolonial photographic representations of Global South in the context of environmental disasters: The Haiti case
Kotvalová, Lucie ; Hrůzová, Andrea (advisor) ; Silverio, Robert (referee)
The present thesis examines the media representation of Haitian men and women in the context of environmental disasters from a postcolonial perspective. The work builds on the work of postcolonial authors such as Edward Said, Gayatri Chakravorty Spivak, Walter Mignolo, Aníbal Quijano and Gurminder K. Bhambra, according to whom the system of power formed during the colonial period did not end with the formal independence of the former colonies, but transcends this imaginary boundary and materializes to this day through various pathways and processes, termed coloniality. It is precisely the possible continuity of contemporary forms of representation with colonial narratives that the thesis traces in three media discourses - the British media outlet The Guardian, the Czech server iDNES.cz and the Qatari media outlet Al Jazeera. Through a combination of social semiotic analysis applied to selected photographs and a discursive historical approach to critical discourse analysis used to deconstruct meanings in media texts, representations were analysed in the context of two Haitian natural disasters: the 2016 Hurricane Matthew and the 2021 earthquake. The research showed that modes of representation change in relation to the location from which they are formed and subsequently articulated, and are thus...
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Representation of ethnic minorities in Czech TV shows
Vohralík, Jan ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This thesis covers representation of ethnic minorities in Czech television scripted shows. In the theoretical part the main issues are explained, that have something to do with this topic, such as ethnicity and media representation. This phenomenon is also put into a wider complex and examples are given. In the practical part the thesis has a narrative analysis of chosen titles with focus on ethnic characters.
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Media image of The Yellow vests movement - comparison of traditional and new media content
Stoklasová, Justýna ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis deals with the framing of the protests of the Yellow Vests movement in France in some selected Czech news media. The focus is on a comparison of the way the protests were framed in articles published in traditional and new (press/online) media. The aim of the research is to use media framing analysis to determine whether, and in what way, the media representation of the yellow vest movement is influenced by the type of media (print/online) and whether the content of the articles has elements of the protest paradigm and bias against the yellow vest movement. In the theoretical part of the thesis, the theories of the influence of mass media on public opinion are first briefly introduced, especially the agenda setting theory. The theoretical part of the thesis first briefly introduces the theories of mass media influence on public opinion, in particular the theory of agenda-setting and the concept of media framing. This concept is put in the context of the protest paradigm phenomenon. This is followed by a brief description of theformation and and nature of the yellow vest movement and the different characteristics of traditional and new media. Finally, some previous studies on media coverage of protests are presented. The methodological section presents the research problem, the...
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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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Media Representation of Elderly in the Czech Press: Changes in the Context of the COVID-19 Pandemic
Folprechtová, Kamila ; Svobodová, Tereza (advisor) ; Jeřábek, Hynek (referee)
The bachelor thesis addresses the media representation of elderly in the Czech press and its transformation before, during, and "after" the COVID-19 pandemic. The COVID-19 pandemic was a crucial period for the media representation of elderly, as seniors were identified as one of the most at-risk groups, age became the main determining variable of risk, and there was a great wave of ageism. The research was conducted using quantitative content analysis, and media articles (n=450) were manually coded. The chi-square test was used to evaluate statistical significance. The main finding is that in all periods, aging is associated more with negative sentiment, and during the pandemic, there were statistically significant changes in its representation. Older people were significantly less associated with positive sentiment during this period, and there was a considerable increase in ambivalent sentiment (positive and negative at the same time). During the pandemic, elderly were most associated with the theme of help and security, where seniors were portrayed as passive, sick, and incompetent, and therefore must rely on other active members of society. Stereotypical and distorted representation can lead to discrimination and marginalization of seniors, both during times of crisis and beyond, and therefore,...
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Children's perception of old age in the context of media representations
Nikodemová, Tereza ; Háša, Marek (advisor) ; Soukup, Martin (referee)
This bachelor thesis focuses on children's attitudes towards old age and seniors in the context of media representations. The part of the thesis that draws out the literature defines the issues of media representations, social and media construction of reality, discusses the influence of the media on children's audiences, defines old age and the position of seniors in society, and finally outlines the way seniors are presented not only in children's media. The research part of the thesis clarifies the issue of the perception of old age by children aged 9 to 11 in the context of media representations in relation to the studies already conducted. Within the framework of its own research, it explores, through individual in-depth interviews, the child participants' perceptions of the elderly, their lives and their position in society, and the role of the media in this process. The study found that children most often characterise the elderly through external features and think of them in very stereotypical ways. They see them as a homogeneous group of people with frequent health problems, who live alone, primarily meet the needs of others, obtain a lot of knowledge and are wise. Children show considerable fear of ageing aware "othering" in their views, emphasizing the ideal of youth and reflecting on...
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Gender stereotyping of household activities in television advertisements with focus on czech commercial television stations
Abulkasim, Sarah ; Reifová, Irena (advisor) ; Řičicová, Hana (referee)
This bachelor's thesis explores gender stereotypes in the context of television commercials broadcasted by selected Czech commercial television stations. The author aims to define the conventional stereotypical roles in which men and women are portrayed in advertising spots and to evaluate the potential progress in their media representation. The theoretical part of the thesis focuses on key concepts that are necessary to understand the topic, such as gender, sex, gender identity, gender roles, and gender stereotypes. The practical part of the thesis consists of a semiotic analysis following the approach of Roland Barthes and Erving Goffman.
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Image of the United Kingdom in Russian media in the context of Brexit
Sharkova, Olga ; Kasáková, Zuzana (advisor) ; Váška, Jan (referee)
The withdrawal of the United Kingdom from the European Union was a significant global issue that attracted the attention of experts in politics and international relations, as well as the general public and mass media. Since the Brexit referendum, the world has been focused on the situation in the United Kingdom. Mass media in all countries have covered this event in different ways. Thus, this diploma thesis "Image of the United Kingdom in Russian media in the context of Brexit" examines the image of Great Britain in Russian pro-governmental media Russia Today and opposition media Dozhd. This study is based on a critical discourse analysis of the articles from both sources in the period from June 23, 2016 to 2018. Based on this analysis, the image of the UK in each of these media was subsequently constructed. Particular attention is paid to the coverage of Russian interference in the Brexit referendum through an emotional appeal to British voters using the social network Twitter and disinformation. The image of the United Kingdom in the context of Brexit in opposition and pro-governmental media was then compared to identify how the image of the UK was changing under the circumstances of Russian interference, as well as to determine the views held by these media on Russian interference in the Brexit...
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