|
|
Marketing recommendations for maternity hospitals on the basis of questionnaires inquiry containing preferences of expectant mothers
Kuželová, Adéla ; Chytková, Zuzana (advisor) ; Pařízek, Antonín (referee)
The main goal of this Master's Thesis is to form marketing recommendations for maternity hospitals. These marketing recommendations are in the form of marketing mixes, that are designed for individual revealed segments. The theoretical part of my Master's Thesis contains the reason why the maternity hospitals should implement marketing in the present day. Further goal of the theoretical part is to explain why I apply to the area of obstetrics the marketing of services. Further the theoretical part describes specifics of marketing of services, segmentation process, targeting and positioning. There is stated characteristics of the marketing mix in the area of services at the end of the theoretical part. The analytical part is based on written questionnaires inquiry. On the basis of results of questionnaires inquiry is carried out the process of segmentation using statistical programme IBM SPSS Statistics version 21.0. The result of segmentation process is discovering three market segments. These segments show similar characteristics. There is determined attractiveness of revealed segments in the chapter dealing with targeting. Marketing recommendations describe the value of providing services. Marketing recommendations are supplemented with social status of respondents.
|
|
|
Operational study of chosen catering establishment
Nováková, Kateřina ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The main goal of this bachelor thesis is to compose an operational study of a catering establishment and to compare the business with local competition on the basis of a set of criteria. The analysis of the current state is followed by proposals for improvement. The thesis is composed of four parts. The first part serves as an introduction to catering services, the second one analyses the operating conditions in the establishment. The third part is devoted to marketing strategy and finally, the fourth part of the thesis summarizes the results and defines a few proposals for improvement.
|
|
|
Economic analysis of winter sport center
Andělová, Irena ; Novotný, Jiří (advisor) ; Ščiklin, Alexandr (referee)
Aim of the master's thesis is conducting complex analysis of a company, which operates multifunctional sport center, and revealing its specifics and evaluating its competitiveness. Company Ski Pec a.s. is analyzed in the master's thesis. Three tasks lead to achieving the aim of the thesis: description of marketing mix and comparison with chosen competitors, identification of strenghts, weaknesses, opportunities and threats of the company through SWOT analysis, evaluation of financial state of the company through financial analysis and comparison of the main indicators with chosen competitors.
|
|
|
Strategie vstupu na zahraniční trh - EF Education First
Zadražilová, Lucie ; Král, Petr (advisor) ; Peterková, Michaela (referee)
The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made.
|
|
|
The Use of Marketing in the Work of the Teaching Staff
Omcirk, Vilém ; Hesková, Marie (advisor) ; RUDA, Tomáš (referee)
The main subject of this thesis is the area of marketing in the field of educational institutions. The first part of the thesis is focused on the theoretical foundations of marketing, marketing services with specifics of marketing of educational institutions, marketing research, marketing management with the specifics of educational institutions and marketing communication. The operative part deals with the implementation of marketing research, analysis marketing communication and realization of strategic analysis of the educational institution. On this base, then proposes the use of marketing in the work of the teaching staff.
|
|
|
Marketing strategy of Beachklub Praha - Pankrác
Bellová, Barbora ; Odehnalová, Jitka (advisor) ; Burianová, Monika (referee)
The main aim of this thesis is the analysis of marketing strategy of Beachklub Praha - Pankrác and the proposal of changes for the future. The theoretical part focuses on specifics of marketing of services, marketing planning and its phases, marketing communications and tools of the communications mix. The first chapter of the practical part offers the characteristic of Beachklub Praha - Pankrác and its services. The most important part of the thesis is the last chapter, which contains the analysis of marketing strategy, including analysis of the target group, the competition, marketing tools and communications mix. In the conclusion, there are proposals for improvements of the current marketing strategy.
|
|
| |
|
|
Tourism Development Strategy for ZOO Chleby
Panušová, Petra ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
This diploma thesis deals with the formulation of tourism development strategy for ZOO Chleby. After an evaluation of importance of zoos in the Czech Republic, the theoretical part follows, relating mainly to the issue of marketing of tourism services. The work also focuses on a comprehensive analysis of external and internal environment of ZOO Chleby, especially on the evaluation of competition and importance within the tourist area of Polabí. The key part of the analysis is represented by a marketing research containing two surveys among potential and existing visitors of the zoo. The final section is devoted to the formulation of particular parts of the development strategy, including instruments of the marketing mix and design of specific measures for the director of ZOO Chleby.
|
|
|
Marketing and Communications Strategy of a B2B Company
Rajmicová, Iva ; Mikeš, Jiří (advisor) ; Tomášek, Přemysl (referee)
The thesis deals with main issues of B2B marketing and marketing communications of a company providing services in the B2B market. The principles of B2B marketing are less known than those of B2C marketing, although most of the companies operate in the B2B market. The thesis is divided into four chapters. The first chapter concerns the basic conception of marketing and its form nowadays. The two following chapters deal with services marketing and B2B marketing. The last chapter represents an analysis of marketing and communications strategy of Advanced World Transport a.s., which belongs among the biggest private carriers across the whole of Europe.
|
|
|
Marketing strategy of a particular company
Votavová, Alena ; Průša, Přemysl (advisor) ; Nagy, Robert (referee)
This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the Benešov airport. The objective of the thesis is to analyse the marketing strategy and the marketing environment of the company, and to propose feasible changes of the contemporary strategy. In order to achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I introduce several changes based on these figures, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction. I also present a communication campaign to one of the marketing objectvies.
|
guest ::
