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Customer satisfaction with car dealer's services
NASKE, Lukáš
The theme of this work is: Customer satisfaction with car dealer´s services. As a seller, I chose Porsche Ceske Budejovice. This research should find the strengths and weaknesses of the seller and help him raise the level of service it provides to its present and future customers. The research is divided into exploration services sales and after-sales services. In the practical part is description of the procedure, which I proceeded to collect the data and then publish extensively and analyze the results. Further data will evaluate and recommend vendor in how services could be improved. I bring also my suggestions on how to improve service problem and calculate the cost of these changes.
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Client´s Satisfaction Analysis and Recommendations for its Improvement
Říhová, Kateřina ; Mráček, Pavel (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is aimed at the analysis of customer s of Česká pošta s.p. The theoretical section outlines the characteristics of marketing conception of services, the customer‘s satisfaction with the services and the ways of surveying the customer‘s satisfaction. The practical section is aimed at the survey of the customer‘s satisfaction with the services of Česká pošta s.p. and the following analysis of the gathered information and the suggest of improving the situation.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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The Proposal of Marketing Strategy
Štrbáková, Zuzana ; Ondrášková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.
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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Marketing Plan for Company AIKON, s.r.o.
Štumpa, Zdeněk ; Jahoda, Milan (referee) ; Milichovský, František (advisor)
The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.
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Marketing strategy of wine cellar
Habartová, Tereza ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Diploma thesis Marketing strategy of wine cellar will introduce strategic mareting and service marketing in theoretical part. Furthermore, in the theoretical part, I write about the segmentation, targeting and positioning. The practical part is devoted to the story of wine cellar, statistical data about wine and competition analysis. The most part of the practical part deals with questionnaire. The results of this investigation should be useful to the proper market segmentation, targeting and positioning further. The evaluation questionnaire also illustrate SWOT analysis and recommendations for the owners of the wine cellar.
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Communication Strategy Draft of a chosen Product
Lorenc, Marek ; Svoboda, Petr (advisor) ; Mlčák, Jan (referee)
The topic of this bachelor thesis is to design a communication strategy of Sports games of Czech Canada. The theoretical part deals with defining the marketing of services theory, marketing communication including tools of communication mix, STP processes and a strategy. The practical part describes Sports Games of Czech Canada together with the initial situation of marketing communication and proposes a new improved communication strategy based on the results of a questionnaire.
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Analysis of selected fitness centers and customer satisfaction survey
Dobešová, Michaela ; Tahal, Radek (advisor) ; Koudelka, Jan (referee)
The author applied marketing research methods in order to propose recommendations to improve quality of services and increase customer satisfaction of surveyed fitness centers in Prague. The first part of this thesis is devoted to describing and analyzing the fitness industry in Europe and the Czech Republic. Subsequently, the methodological part explains in detail the chosen methodology of research and customer satisfaction survey, along with the description of the structure of the questionnaire. The practical part presents surveyed fitness centers, along with the marketing research, whose results are analyzed in detail and subsequently included in the SWOT analysis. At the end of this thesis suggestions and recommendations will be work out based on the results of the research project for possible improvements that can fitness centers take into account and incorporate them into their current business strategy.
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