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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Marketing Plan for Company AIKON, s.r.o.
Štumpa, Zdeněk ; Jahoda, Milan (referee) ; Milichovský, František (advisor)
The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.
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Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.
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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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The Proposal of Marketing Strategy
Štrbáková, Zuzana ; Ondrášková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.
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Communication Mix of a Company
Tomalová, Petra ; Baná, Hana (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is focused on the communication mix in the company Prima Bilavčík, s.r.o. The work includes the theoretical, analytical and proposal part. In the theoretical part is summarised theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part are developed proposals based on analyses on improvement and increasing awareness about the company.
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Client´s Satisfaction Analysis and Recommendations for its Improvement
Říhová, Kateřina ; Mráček, Pavel (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is aimed at the analysis of customer s of Česká pošta s.p. The theoretical section outlines the characteristics of marketing conception of services, the customer‘s satisfaction with the services and the ways of surveying the customer‘s satisfaction. The practical section is aimed at the survey of the customer‘s satisfaction with the services of Česká pošta s.p. and the following analysis of the gathered information and the suggest of improving the situation.
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Marketing mix of a company
Dobešová, Natálie ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of the Čejka café. The work consists of three main parts, where theoretical part defines the theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part, proposal part, possible proposals are developed based on the analysis on improvement of the marketing mix of the company.
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Upselling a cross-selling sportovního centra
Fleischmann, Filip
The objective of the bachelor thesis is proposals to improve the satisfaction of Omega’s health and sports center clients. In the theoretical part I will focus on the definition of basic concepts and in the practical part I will focus on the analysis of the environment. Strengths, weaknesses, opportunities, and threats will also be covered in this section. Subsequently, a questionnaire survey will be conducted. Proposals for improving client satisfaction will be developed from the results of the questionnaire survey and individual analysis.
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Marketing mix of a company
Dobešová, Natálie ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of the Čejka café. The work consists of three main parts, where theoretical part defines the theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part, proposal part, possible proposals are developed based on the analysis on improvement of the marketing mix of the company.
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