National Repository of Grey Literature 371 records found  beginprevious321 - 330nextend  jump to record: Search took 0.00 seconds. 
Product launch marketing plan on B2B engineering market
Černohousová, Anežka ; Vávra, Oldřich (advisor) ; Kusá, Pavla (referee)
This diploma thesis deals with product launch marketing plan on B2B engineering market. The aim is to describe the marketing plan and comment it in terms of complexity and depth of this plan. The theoretical part describes the marketing plan and its parts considering the specifics of small business on B2B market. The practical part covers comments on the particular marketing plan in detail and suggests indicators which evaluate successful product launch. Finally, the conclusion evaluates marketing plan briefly and presents several suggestions to improve the plan based on specialized publications.
„Business plan of complex providing services in the field of sport horses“
Richterová, Helena ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
This final thesis was created with the aim to search the author's business plan, to explore its feasibility, reality and viability. Main goal of this thesis shoul bet he complex evaluation of the overall business plan. In the first part we can find a theoretical basis of thesis, there are key words and con-cepts and their thorough clarification. Complete and complex theory of business plan is not fully explained in this thesis, there are only parts, which are necessary as a relevant basis for this particular thesis are mentioned. The second part is based on the processing of the business plan itselves, it's detailed elaboration, analysis of individual parts, the processing of the results and findings of these revenues and, finally, clear and comprehensive business plan on the chosen topic. The conclusion provides an overall assessment of the project, evaluation of feasibility and reality and there is also the author's opinion on the entire project and its other options or possible opportunities.
Business Plan Development Advertising Agency
Dubová, Ludmila ; Syrovátka, Oldřich (advisor) ; Tyráček, Petr (referee)
This thesis deals with a business plan of Miroslav Duba firm. The theoretical part contains information necessary for the procedure of processing the business plan. In the practical part, a business plan for the above mentioned firm is processed including the marketing, investment and financial plans.
Marketing Plan of SK Dynamo České Budějovice
Kramář, Jan ; Král, Pavel (advisor) ; Kafka, Ivan (referee)
The major goal of this bachelor work is a detailed marketing situational analysis of a current club marketing plan. The marketing plan will be proposed on basis of detailed marketing situational analysis. The club may use the marketing plan as a source for written processing.
Business plan - Bertone CZ, LLC
Čencov, Sergej ; Krause, Josef (advisor) ; Tyll, Ladislav (referee)
The goal of this Bachelor thesis is to create the Business plan for Bertone CZ, LLC and compile a future expantion recommendation based on financial and marketing plan. The thesis has two parts. Methods of Business plan creating for a manufacturing company are described in the first part (teoretical). A certain Business plan is created in the second part and there is a expantion recomendation at its end.
Marketing plan for a civic association
Březík, Jan ; Procházková, Markéta (advisor) ; Třesohlavý, Karel (referee)
The diploma thesis focuses on the preparation of a marketing plan for a civic association that offers products and services for both professional and amateur cyclists. The thesis is divided into two main parts, a theoretic one and a practical one. The theoretic part describes the general view at the strategic marketing and the marketing plan; the practical part describes the concrete application of the above stated marketing approaches. The outcome of the thesis is the plan that comes directly out from the mission and strategic goal of the association. In practical part of the thesis, I am analysing the market of domestic travels, I am focusing on the segmentation of target group later on. The current status of the association is analysed and described in terms of product portfolio and strategic approaches. I am offering a new structure of the portfolio for which the marketing plan is being prepared. The action plan with all communication activities is part of the final outcome as well.
The launch of a new brand to the market and application of marketing plan
Hojgr, Pavel ; Tahal, Radek (advisor) ; Cetlova, Eva (referee)
This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.
Communication strategy of SAPELI a.s.
Kadlec, Jan ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of this thesis is to analyze the communication strategy SAPELI a.s. in the last three years and based on the evaluation and comparison with theoretical approaches, to suggest possible improvements in the future. The thesis is divided into theoretical and practical parts.
Marketing Strategy of Protected Workshops Non-Governmental Organizations in the South Bohemian Region
DUŠKOVÁ, Miluše
The theme of the completed diploma thesis is A Marketing Strategy for Protected Work Places of NGOs in South Bohemia. In the theoretical part I focus on the definition and meaning of marketing, stategic management, the marketing process, the marketing environment, the buying behavior of consumers, marketing research. In the next section I describe the legislative basis for protected work places and I name protected work places of NGOs in South Bohemia. Then I describe the employment of people with disabilities, and I attempt to define the concept of a non-profit organization. For completion purposes, I briefly define the term South Bohemia. In the practical part I deal with the results of the research and draft a proposal for marketing strategies for the sale of products from protected work places. The practical part relates to the main goals of the diploma thesis. The first goal of the work was to map out a marketing strategy for protected work places of NGOs in South Bohemia. The second goal was to map out the opinions of the wider public in relation to the purchase of products from protected work places. The first stated hypothesis was: Protected work places of NGOs in South Bohemia do not optimally use the tools of the marketing mix to sell their products. The second stated hypothesis was: A marketing strategy has an effect on the sale of products in protected work places of NGOs in South Bohemia. I chose quantitative research with subsequent statistical data processing. The data was collected through standardized interview techniques and surveys. In both cases, the improbability of sampling techniques was used. The basic collection in terms of quantitative research was the management of protected work places of NGOs in South Bohemia and the wider public. Through standardized telephone interviews, the chosen collection of required data for the research was acquired. Due to the chosen technology. The survey, which in its form came close to being a questionnaire, was used in this thesis as an additional source of information, and was also used to acquire the primary data from the chosen sample. The sample was chosen at random. There were 94 total respondents. Through the research results which are related to the first goal, we can say that the explanatory function of the first hypothesis was not confirmed. In fact, protected work places of NGOs in South Bohemia use optimal tools of the marketing mix for the sale of their products. From the research results which are related to the second goal, we can say that the explanatory function of the second hypothesis was confirmed. With certainty we can say that a marketing strategy has an effect on the sale of products of protected work places of NGOs in South Bohemia.From the research results of controlled interviews with management of protected work places, it is evident that in addition to the long-term interests of the organization, protected work places are beginning to be interested in the desires and needs of their customers. They prefer segmented marketing, they monitor their competitors and concern themselves with competitive advantage. On the other hand, they do not engage in comprehensive marketing research and they do not create strategic marketing plans. In terms of the marketing mix, it was discovered that the quality of the products is important to those surveyed. In the communication mix, organizations mainly work with tools which can be used with lower costs.The research results of the wider public showed that the majority of respondents are aware of protected work places, but they consider their products to be unavailable. The main reason for the purchase of products from protected work places is to provide financial assistance. While respondents expect quality and attractively designed products for which they are willing to pay a higher price, the decisive incentive for the purchase may be lower-price products.
Marketing plan of the Phyto CZ, Ltd. Company
Začal, Libor ; Horová, Olga (advisor) ; Tomek, Václav (referee)
The Goal of the Master's thesis is to create a marketing plan for a specific company. The first part contains chapters that capture the theoretical foundations needed to build a marketing plan. The practical part deals with the Phyto CZ, Ltd. Company which operates in the production and sale of food supplements. It contains the steps needed to develop a marketing plan. First, the company's marketing mix a selected elements of situational analysis are analysed, with the results of a questionnaire survey added. Subsequently, the company is recommended a set of objectives for the future, including a proposal of specific marketing procedures which could lead to their achievement.

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