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Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
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Communication Mix of Company Cormen s.r.o.
Kutalová, Lucie ; Ing.Vladimír Čížek (referee) ; Mráček, Pavel (advisor)
This thesis deals with the analysis of the present state of the company. This analysis is used as basis for making proposals for improving the current situation of the company. The theoretical introduction and the basic concepts definitions are included in the first part of the thesis. The second part focuses on the analysis of the current situation of the company. Suggestions for improvements are presented in the final section.
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Marketing Mix in Services
Tesařík, Libor ; Blümelová, Zdeňka (referee) ; Mráček, Pavel (advisor)
Thesis "Marketing mix Radim Horenského trade" is a marketing mix analysis and design of appropriate measures. The theoretical part deals with the basic concepts of marketing mix and explains the basic concepts related to this issue. The analytical part is focused on business Radim Horenského and its current market position. In the practical part are given suggestions and recommendations to make changes in the marketing mix, which will serve to better achieve the objectives.
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Marketing Mix of the Company LAZAM CZ s.r.o.
Vágner, David ; Jašíček, Petr (referee) ; Veselá, Jitka (advisor)
Bachelors’ thesis deals with issue of a marketing mix of company LAZAM CZ s.r.o. First, theoretical part contains an explanation of terms and marketing issues along with marketing mix itself followed by an used analysis. In the second part there was made the analysis of the marketing mix of LAZAM CZ s.r.o company, which is currently used, as well as analysis of internal and external sphere in which the company operates. Based on the results of the analysis, proposals to modifications of company’s marketing mix were made in order to improve its position between competitors.
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Communication Strategy of a Company
Kohout, Filip ; Valčík, Jan (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on communicative strategy of the enterprise and suggests improving of this strategy into single enterprise. It analyzes and specifies actual communication strategy on example of selected company. The results evaluation create a base to develop a communication plan, which will improve a communicative strategy for this company.
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The Proposal of Company Communication Mix
Štěpánová, Markéta ; Sotoniak, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the proposal of communication mix for the company PKZ Keramika Poštorná, a. s. The aim is to create a communication plan that will raise the profile of the company itself and its products. It contains proposals to enhance communication mix through advertising campaigns, which can be placed on billboards, advertising brochures or used in the media.
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Design of Communication Strategy of a Company
Janásová, Nela ; Verfl, Jan (referee) ; Kaňovská, Lucie (advisor)
The thesis is focused on the analysis of the selected DEKOR company and according to the information received suggests solutions to communication problems of the company. In the theoretical part are explained mainly basic concepts of marketing and concepts associated with this area. The practical part of the paper analyzes in detail the current situation in the company. The final part according to the analyzes suggests possible solutions and recommendations for improving their own communication strategy.
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