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The Segmentation of Ultrasound Images for Artery Wall Detection and Intima-Media Thickness Measurement
Beneš, Radek ; Chromý,, Erik (referee) ; Dostál, Otto (referee) ; Říha, Kamil (advisor)
The thesis focuses on the measurement of intima media thickness, which seems to be a significant marker of the risk of cardiovascular events. Intima media thickness is measured in ultrasound image displaying the common carotid artery in its longitudinal section. In the longitudinal section the intima and media layers are visible. Thesis is discussing both technical and medical background and summarizes state of the art in this field. The main part of the thesis describes the novel automatic system for measurement of intima media thickness. Proposed system includes also robust method for artery localization and therefore is able to process raw B-mode data from ultrasound station without any initialization or manual preprocessing.
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Data Backup and Data Storages
Lindovský, Adam ; Klusák, Aleš (referee) ; Kříž, Jiří (advisor)
This bachelor thesis addresses the issue of data backup and storage and data security in company Alfa, which deals with waterproofing. The aim of the thesis is to provide a proposal for a more efficient and better data backup solution by analysing the current state of the company.
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Cottagecore / Farmcore
Maruškevičová, Nela ; Froulík, Martin (referee) ; Homola, Ondřej (advisor)
Bachelor's thesis focuses on the reflection of the current romanticization of nature and rural life, reflected in the internetcore subculture cottagecore, which it examines more thoroughly. It works with the escapism contained in it, the tendency towards idyll and the creation of an artificial safe-space, while it transfers these factors into a medium on the border of textile, painting and object. It tries to evoke a certain self-reflection in the viewer and to show him a different view of the issues related to the mentioned topics.
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Proposal of Communication Strategy
Staněk, Bohumil ; Sraňková, Lenka (referee) ; Šimberová, Iveta (advisor)
Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.
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Marketing Strategy of Company
Koláček, Tomáš ; Číp, Vítězslav (referee) ; Šimberová, Iveta (advisor)
The aim of this diploma thesis is propose a way to create a marketing strategy for the young company in the media & marketing market. This diploma thesis describes the use of key techniques, basic theoretical assumptions and their physical implementation of theoretical methods and support methods in connection with the topic of work developed under analysis.
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Selected contemporary ethical issues of journalists'self-branding in the era of digital media network
Šponerová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines the impact of the process of personal branding in the era of networked digital media on the Czech media scene. With the emergence of new technologies and social networks, society and media have undergone significant transformations, which have led, for example, to changes in the norms of the journalistic profession. The paper focuses on the process of branding in journalism and identifies ethically controversial aspects related to this phenomenon. The analysis of a research sample of Czech journalists reveals diverse approaches to branding. At the same time, it highlights the changes in the perception of the journalistic profession and the penetration of non-media elements into the journalistic field. The study also describes what challenges and opportunities this activity brings. It also points out the shortcomings of ethical standards and the absence of approaches that would reflect the new media reality. Despite its many limitations, the work presents the reality of contemporary journalism and provides a starting point for further exploration of this phenomenon in the Czech space.
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Trust in media: an analysis of the determinants of perceived media credibility
Smetanová, Kateřina ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
This diploma thesis "Důvěra v média: analýza determinantů vnímané důvěryhodnosti médií" deals with the issue of trust in the media among the population aged 20-30. This age group is defined based on developmental psychology as young or early adulthood. The diploma thesis asks how members of the selected target group trust the given media and what this perceived trustworthiness is conditioned by. The diploma thesis is divided into a theoretical and an analytical part. In its introduction, the theoretical part deals with the central topic of this diploma thesis, which is trust in the media. There is also focus on a interdisciplinary links (trust studies), approaches to research on trust in the media, characteristics and results of trust research in the Czech Republic. It also deals with the definition of the concept of trust, its functions in society and its concept in various fields such as sociology, political science, psychology and anthropology. At the end, the theoretical part offers the necessary anchoring of the topic from the point of view of media theory by means of the definition of the function and effects of the media on society and the dual broadcasting system. The analytical part first describes the research methodology, then offers the interpretation of the results of the...
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Media communication of presidential candidates on Twitter
Dvořáková, Daniela ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.
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Media image of Jan Hamáček during two political events
Kubant, Vít ; Just, Petr (advisor) ; Jirků, Jan (referee)
Jan Hamáček experienced two events in one year that led to his end in high politics. Firstly, at the beginning of the coronavirus crisis, during his tenure at the Ministry of the Interior, he positioned himself as a minister who, through his contacts in China, was able to secure sufficient amount of medical supplies. A year later, after the resolution of the involvement of Russian agents in the Vrbětice ammunition depot explosions, Seznam Zprávy published information that the ČSSD chairman wanted to exchange this finding for Russian Sputnik V coronavirus vaccines and a presidential summit in Prague. The thesis analysed how Hamáček's media image was portrayed in these situations and how it varied in four Czech newspapers.
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