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Enviroment, Organization and Management of Sport Club HC Kometa Brno
Dufek, Robin ; Šťastný, Jan (referee) ; Korvas, Pavel (advisor)
The main objective of this bachelor thesis is to analyse managment and organisational structure of selected hockey club. My thesis consists of three parts, in the first part I would like to refer to organisational structure and its types in this section of sport. In other part I focused on definition of economical terms and methods which were used in my bachelor thesis. In the practical part I tried to examine the organisational structure and activties of professional apparatus, and economical and sports situation of hockey team HC Kometa Brno. In the third part, based on theoretical knowledge, own analysis and gathered information, I characterise imperfections in managment and I suggest ideas which should lead to optimalization in organization and managment of company.
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Sponsorship and Advertising as a Source of Financing Hockey Club
Šatníková, Eva ; Fáberová, Markéta (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis focuses on the financing of the ice-hockey club. One of the primary sources for financial security of the club´s activities is a sponsorship. Another integral part of the club´s financing are the advertising possibilities. Advertising possibilities specifies what kind of sponsors and what kind of cooperation club have. What can club offer to sponsor and what are the benefits for sponsors. The advertising part is handled as one of the benefits for sponsor.
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Proposal of Website
Caha, Lukáš ; Slatinský, Miroslav (referee) ; Řešetková, Dagmar (advisor)
This bachelor´s thesis deals with the design of suitable website for Czech ice hockey club HK Sumperk. The web presentation is designed for fans and other visitors, with all information about hockey in Sumperk. Team of editors will publish game schedule, results, game reports, interviews, press releases, statistics etc. on the website. I also focus on advertising positions for club partners and sponsors that are essential for economic survival of the club.
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Czechoslovakia ice Hockey Team 1976-1988
Švepešová, Alena ; Waic, Marek (advisor) ; Tlustý, Tomáš (referee) ; Strachová, Milena (referee)
The dissertation deals with the Czechoslovakian national ice hockey team between the years of 1970 - 1989 going through a turbulent development during that time. Successful years alternated with losses, and the results were influenced by a number of variables, for example: the management team as well as the players, the organization of league competitions, the level of preparation of any other championship participants and of course, the level of luck needed in sport events. A significant part of the work also deals with Czechoslovakian hockey players fluctuation between countries, either playing overseas legally or in a position of an emigrant. Emphasis is placed on the personal stories of individuals playing ice hockey either home or abroad viewed by Czechoslovakian press of the time. The aim of the thesis is to describe important historical milestones of Czechoslovakian ice hockey with an emphasis on archival and periodicals sources. Primary and partially secondary data were used for analyses. The disadvantage of this method is the substantial amount of material, which, in many cases, have a subjective informative value due to the ongoing cold war. Thanks to foreign primary sources, that up till now has not been reflected in Czech or foreign sports literature, the work brings a new perspective...
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Women in the management of Czech ice hockey
Václavková, Karolína ; Chladová, Marta (advisor) ; Turková, Kateřina (referee)
Diplomová práce se zabývá problematikou zastoupení žen v managementu hokejových týmů, které hrají českou nejvyšší soutěž v sezóně 2022/2023. Práce se zaměřuje na působení žen v tomto světě, který je většinovou společností vnímán jako převážně mužský. Cílem této práce je zjistit, zda jsou ženy schopny se v tomto prostředí dostatečně realizovat, jak toto prostředí samy vnímají a jestli je český hokej připravený dát ženám prostor. V teoretické části se práce věnuje mediálnímu prostředí a jeho specifiky, dotýká se tématu genderu, stereotypů i diskriminace. Vymezen je i pojem managementu. V praktické části bylo vyzpovídáno sedm žen napříč hokejovou extraligou i různými pozicemi v hokejovém managementu, a to metodou polostrukturovaného rozhovoru. Z nich pak bylo dosaženo závěrů za užití metody zakotvené teorie. Součástí praktické části je porovnání výsledku této práce s výsledky diplomové práce, která se zaměřovala na působení žen redaktorek ve sportovních redakcích. Abstract The thesis deals with the issue of women's representation in the management of hockey teams playing in the Czech top competition in the 2022/2023 seasons. The thesis focuses on the role of women in this world, which is perceived by the majority society as predominantly male. The aim of this thesis is to find out whether women are...
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Corrective exercises for injury prevention in ice hockey players
Steklík, Aleš ; Šteffl, Michal (advisor) ; Novák, Dominik (referee)
Title: Compensatory exercises as one of the possible tools for injury prevention in ice hockey players Objectives: The aim of this thesis was primarily to identify and describe the most common injuries occurring in ice hockey players based on professional articles and available literature. Subsequently, the work was aimed at creating a stack of compensatory exercises (relaxation, strengthening, stretching) that could lead to a reduction in the risk of injuries. Methodology: The work was based on an empirical character. The findings from the literature were used. On the basis of the literature, consultations with physiotherapists and own experience, compensatory exercises were designed, which focused on the prevention of injuries in ice hockey players or on the elimination of imbalances or on exercises typical for the development of ice hockey players. Conclusion: Based on the literature and articles, it has been found that the most common injuries in ice hockey players are due to overload and contact with an opponent. Ice hockey players spend most of their time on the ice during games or training or spend time on conditioning. However, they forget about compensatory exercises. As a result, muscle imbalances occur due to unilateral loading and this causes many negative changes in the musculoskeletal...
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Analysis of the level of stick handling in ice hockey in U10 - U11 the category
Drtina, Matěj ; Perič, Tomáš (advisor) ; Vojta, Zdeněk (referee)
Analysis of the level of stickhandling skills in ice hockey in the U10 - U11 category The main goal of this thesis is to analyse the level of stickhandling skills among youth ice hockey players in the U10 and U11 categories. Reaching this goal consists of two main steps - first is the implementation of a research standardised test battery focused on puck control in selected Czech ice hockey clubs, which is followed by a comparative analysis and interpretation of the data obtained from this testing. For this bachelor's thesis, we employed the methods of observation, analysis and comparison. The observation method was used for the implementation of the standardised testing of the level of stickhandling skills for the U10 and U11 categories. An analytical and comparative methodical approach was then used for the evaluation and interpretation of the data obtained from the on-ice testing. A total of 246 players from U10 and U11 categories from 8 different Czech ice hockey clubs took part in the testing of the level of stickhandling skills. The average stickhandling level of players in the U11 category is noticeably higher (reaching a value of 4.3) than that of players from the U10 category (value of 2.9). Players from clubs that hold the status of the Academy of Czech Hockey performed significantly...
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Marketingová komunikace hokejového klubu
Kadlic, Vojtěch
Kadlic, V. Marketing communication of a hockey club. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the marketing communication of the hockey club HC Masaryk University, which plays university league ice hockey in the Czech Republic. The thesis contains a detailed description of the different parts of marketing. Furthermore, it uses the results to describe the individual questions of a questionnaire survey that led to the identification of the target group's prefer-ences regarding promotion. Based on the results from the questionnaire, appro-priate recommendations are proposed to improve the marketing communication of the club.
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Fitness training for ice hockey referees
Duben, Marek ; Jebavý, Radim (advisor) ; Vojta, Zdeněk (referee)
Title: Fitness training for ice hockey referees Objectives: The aim of this work is the application and verification of an intervention for the preparatory period of ice hockey referees. Methods: The thesis utilizes scientific quantitative experimental methods. Other scientific methods employed in this work include observation, measurement, comparison, analogy, and synthesis. Results: Based on data obtained from a research of scientific literature, personal experiences, consultations with experts and referees, a training plan for the preparatory period of top- level ice hockey referees in the Czech Republic was created. Additionally, this plan was tested in practice with selected referees. A test battery was also developed, to compare results and determine the benefits and functionality of the proposed training plan. Keywords: Ice hockey, referees, conditioning preparation, training plan, test battery
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