National Repository of Grey Literature 726 records found  beginprevious614 - 623nextend  jump to record: Search took 0.00 seconds. 
Strategic Analysis
Vařechová, Michaela ; Krause, Josef (advisor) ; Jedlička, Jan (referee)
Abstract: The aim of the Master's thesis was to perform strategic analysis of COLOR EXPERT ŠTORCH, CZ s.r.o. company. Theoretical-methodological instruments are presented in the first part of the thesis. The analysis of the microenvironment, macroenvironment, the analysis of the internal sources and the methods integrating the external and internal analysis are applied successively. The company is completely introduced in the practical part of the thesis. Then the particular methods are applied. The conclusion contains the results evaluation and the recommendations for the future of the company.
Business Plan
Maťátková, Miroslava ; Kovář, František (advisor) ; Štekrt, Vladimír (referee)
This graduation paper deals with the business plan production for the Certified Education Institute, Inc. (ICV) The paper's goal is to consider individual aspects of the business plan in a structured form, to analyze external and internal environment and, based on current and predicted economic data, to design a feasible approach how to improve efficiency and productivity of the Company. The first part describes theoretical base for business plan processing. The second, practical, part contains analysis of external conditions, product description and marketing and business plan. It also deals with management and introduces basic economic assessment. The conclusion reviews individual goals and suggests best course of action towards their realization.
Price of a holiday package and its differentiation
Biláková, Daniela ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The aim of the Bachelor's thesis is a comparison of theoretical approaches to pricing of holiday packages and its differentiation with the situation on the Czech market. The first chapter is based on specialist literature and defines basic terms, deals with the methodology of pricing of holiday packages and draws attention to the importance of its differentiation according to various criteria. The practical part of the thesis takes a closer look at the marketing strategy and discriminatory pricing policy of a particular Czech travel agency as well as at the factors influencing the final price of its packages. The last chapter provides an evaluation of the implemented price differentiation and recommends introduction of a loyalty programme.
Competition in air transport in the Czech Republic in 2006-2011
Bartoňová, Kristýna ; Ševčík, Miroslav (advisor) ; Zeman, Karel (referee)
The aim of this thesis is to provide a market analysis in the field of air transport in the Czech Republic in period of 2006-2011 and to assess the development of competitiveness of CSA in these years . During a few decades, air travel have managed to build solid position in the transport market and has become an integral part of the economy. It represents the fastest and most modern way of traveling long distances. In addition, its popularity and availability improves year to year. During the twenties, Czech Airlines were among the pioneers of aviation, but is currently facing problems due to increasing competition from low cost carriers in the Czech Republic. CSA also face problems within the company, which significantly affect the running of the company and was forced to accede to the steps of restructuring. The Bachelor's thesis also deals with development of low-cost airlines and their effect on. Using survey find what factors play the most signifiant role of potential clients' selection of airlines and how they perceive the development of affairs around the company CSA. By analyzing the survey and the findings, the paper aims at suggesting a possibility how the company may attract new clients.

National Repository of Grey Literature : 726 records found   beginprevious614 - 623nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.