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Proposal of Communication Strategy
Viktorin, Ondřej ; Halouzková, Dana (referee) ; Šimberová, Iveta (advisor)
In the proposal of communication strategy for OK Plast Company I solve the problem about corporate identity, contains all identification symbols helping recognize the specific subject and distinguish it from the others. Corporate identity is classified to public relations in communication mix. Principle of corporate identity is a philosophy and history of company. It is about “main strategy of company.”
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IS analysis and enhancement scheme
Chasák, Petr ; Jarošová, Lenka (referee) ; Dydowicz, Petr (advisor)
The information system in a dynamic expanding company becomes more and more the key issue. Therefore its actualization and adaptation to the new needs of the company is necessary. The concern of this thesis is to evaluate the currently used information system in the company and to define its imperfections. Further it recommends certain measures that should be implemented as soon as possible to eliminate the imperfections, with respect to the financial demands.
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Proposal of a communication strategy for a business company
Duroňová, Petra ; Drnovský, Ivo (referee) ; Kruntorádová, Markéta (advisor)
The bachelor work is focused on the analysis of up to date conditions of Renocar firm, its outside and inside invironment. The teoretical marketing knowledge, mainly from communication sphere are the aim of my bachelor work. The particular analysises are used for Renocar invironment in the practical part of the bachelor work, then the new changes are formed on the basis of discovered informations which should lead to improvement of the firm communication.
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Goverment Information Systems
Vaculík, Lukáš ; Němečková, Jana (referee) ; Koch, Miloš (advisor)
The work focuses on review of the present state of informatization of state administration on the South Moravian Region. This work approach communication between citizens and state administration. In this work are introduced two project - CzechPOINT and Virtuos which are focused on informatization of state administration.
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The Basis of the Successful Team Motivation
Brabcová, Lenka ; Kraváček, Ivo (referee) ; Pokorný, Jiří (advisor)
This work describes finding which motivational factors influence higher working performance in the company T-Mobile Czech Republic a.s. I was interested in the reasons whitch result in poor working motivation and how is possible this situation make better. I realized a questionnaire interview. My conclusion is that financial motivation in this company is sufficient but desire for powerful leade isn't.
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Evaluation of strategic changes in the Berlitz company
Jandová, Michaela ; Novotná, Hana (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor's thesis is a proposal of marketing communication mix for the company followed by evaluation of the incidence of changes in company's approach in its own strategy. For this purpose has been chosen a language school Berlitz Schools of Languages, s.r.o. The thesis contains theory of marketing as well as the company analysis and the market analysis. The main objective is to propose changes that would intensify a competitive advantage of the company, and then to evaluate strategic changes that have been accepted.
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