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On-line marketing communication
Jílková, Šárka ; Novotný, Lukáš (referee) ; Schüller, David (advisor)
The bachelor thesis is focussed on on-line marketing communication with cosmetic studio Mis-sys. The Theoretical part describes the basic concepts of marketing which are used in the analytical part. The analytical part charakteristics basic information about the company and its actual state. Based on retrieved information from analyzes and questionnaire survey proposes solutions to issues and their benefits follow in the practical part.
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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Proposal of Communication Mix of Selected Company in the Trade and Service Sector
Kuldová, Sabina ; Dostalíková, Hana (referee) ; Milichovský, František (advisor)
The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis.
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Company Marketing Strategy
Cabejšek, Tomáš ; Dobešová, Michaela (referee) ; Kaňovská, Lucie (advisor)
Bachelor’s thesis is focused on proposal for changes in marketing strategy in shop with electrical appliances and electronics especially from the perspective of the marketing mix and situational analysis. The theoretical part defines the basic concepts of marketing and marketing strategies. The second part of the analysis is focused on the findings of the current situation in the company. In the third section describes the proposed measures whose mission is to improve the current marketing strategy.
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Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
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Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
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Proposal of Communication Mix of Gardening Company Ivo Řeřucha
Killich, Ondřej ; Novák, Petr (referee) ; Milichovský, František (advisor)
The target of this bachelor thesis is after analyze improvement of communication mix in garden company Ivo Řeřucha. Theoretical part explains the basic concepts related to this questions and problems. Analytical part introduces company and its surroundings. And practical part leads to recommendations and arrangements of communication mix throught the marketing analysis. This should lead to ensure widespread awareness of the name and services of the company.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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