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Global Environment
Pintérová, Renáta ; Zálešák, Jan (referee) ; Šrámek, Jan (advisor)
The work is dealing with reviving and inclusion of things in the environment. The sculptures and the selection of the objects are inspired by esthetics of internet images. This creates a global environment.
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Investigative Obsession By An Insignificant Theory, A Damn Fine Cup Of Coffee
Nytrová, Kristýna ; Šrámek, Jan (referee) ; Klodová, Lenka (advisor)
A wealth of information came to us through internet, with the desire to capture as many as possible we jump through pages and scroll so quickly so we can recognize in two milliseconds whether the information is interesting or not, therefore what remains is amount of unfinished ideas, unfinished sentences, unloaded images and unfinished videos. Open forms that are in constant variable motion. Set, we put together as a jigsaw that is missing parts, and yet reveals its image. In my work I am pulling out of the shards of memory in the form of associative reactions and promptly searched links that answers the question by another question. It is however only "response" which we can offer in contemporary world.
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Web pages of cartographic and geodetic departments on universities
Darmopilová, Jana ; Tomáš, Volařík (referee) ; Plánka, Ladislav (advisor)
Objective of this thesis is to create a simple and efficient structural guidepost of important cartographic and geodetic departments at universities in the Czech Republic and in the European Union. The work also deals with the evaluation of graphics, content and technical quality of presentation of departments in the Czech and Slovak republic on the Internet and a brief summary of the history and future of the Internet and the WWW in the world as well. At the end, there is a suggest of solution to implementation guidepost to the website of the Institute of Geodesy Faculty of Civil Engineering BRNO University of Technology.
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Gastronomy on the Internet
Masárová, Šárka ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The bachelor's thesis is focused on the phenomenon of food blogging. The aim of the thesis is to analyse blogs as a new method of information sharing concerning gastronomy. The metodology used for theoretical part are the publications concerning the particular topic, such as blogging, Internet and gastronomy. In the theoretical part, the difference between terms hospitality industry, gastronomy and alimentation are explained, as well as the evolution of internet communication in the field of gastronomy and typology of blogs. The second, practital part consists of the analysis of chosen Czech food blogs, which are evaluated by given criteria. The practical part also includes a questionnaire as a research instrument.
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Social media marketing in Czech Republic
Hošna, Matěj ; Zamazalová, Marcela (advisor) ; Kašík, Milan (referee)
The subject of this Bachelor's Thesis is an analysis of a social media campaign and a proposal for its future continuation. This thesis is divided into two parts. The first, theoretical, examines online marketing and its specifics. It further focuses on social media's role in an online marketing. The practical part is dedicated to a specific campaign. It first defines the product, its market position in view of it's competitors and an ongoing campaign. The last part proposes a possible changes in the campaign in respect to results gathered from the campaign and informarmation aquired in theoretical part.
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Marketing of Ice-hockey club Olomouc focusing on on-line communication
Kramář, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The theoretical part of this Bachelor Thesis on the topic "Marketing of Ice-hockey club Olomouc focusing on on-line communication" has got the aim of introducing general marketing, internet marketing, social sites on the internet and also the specifics of sports marketing. The practical part then introduces the Ice-hockey club Olomouc, assesses the current state of its on-line marketing communication and shows a comparison with its competitors on social sites. There will be also a questionnaire survey which will help us with proposing new recommendations for increasing the level of on-line marketing communication of the club.
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Marketing analysis of smartphone sales on the internet
Kešeľák, Adam ; Müller, Štěpán (advisor) ; Čajka, Radek (referee)
The thesis analyzes smartphone as a comodity on the market of goods and services. In thesis are presented services of internet, internet advertising, comparison of marketing mix. The aim of this thesis is analysis and evaluation of czech internet retailers, for which smartphone represents a certain part of their range of goods. In thesis are analyzed four czech retailers-Alza,Mall,CZC and Mironet. In thesis are then compared basic services, forms of sales promotion, or current marketing campaigns of retailers.
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Intelligent Personal Assistants: Present state and potential risks
Smysl, Tomáš ; Sigmund, Tomáš (advisor) ; Kunca, Tomáš (referee)
This bachelor thesis aims to describe what is meant by term Intelligent Personal Assistant and what are the capabilities of this technology nowadays. The technology is being presented in the context of following topics: Internet and the Artificial Intelligence. These topics are commonly associated with few problems and risks. The problems connected with Internet and Artificial Intelligence might be inherited by the technology of Intelligent Personal Assistants (IPA) and because of other aspects of the technology, the risk of outcomes that may be potentialy harmful can be even higher with IPA than originaly. This thesis aims to define problems connected with privacy and addiction. It describes risks that arise from delegating mans work to a machine and potential danger of giving a machine personality traits. Eventually, the thesis suggests a possible solution.
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Problems with seraching information on the Internet
Kmoníčková, Adéla ; Sklenák, Vilém (advisor) ; Chudán, David (referee)
This bachelor thesis deals with problems while searching for information on the Internet. The goal of this thesis is to increase the knowledge of underused ways of searching as well as to cover the history of the searching and analysis of user´s behaviour. The theoretical part is devoted to the history of the Internet and Internet search. Subsequently there are mentioned the different types of Internet search engines with specific advantages and disadvantages. The last theoretical chapter shows the ways how to facilitate the discovery and increase its relevance. The practical part of my thesis is based on survey evaluation relating to search behaviour of the Internet users. Second chapter of this part describes the development of user search behaviour on the Internet using the surveys from 2010 to 2016.
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