National Repository of Grey Literature 101 records found  previous11 - 20nextend  jump to record: Search took 0.00 seconds. 
The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
The influence of interculturality in communication of employees in organization
Pejková, Nikola ; Kocianová, Renata (advisor) ; Eger, Ludvík (referee)
The work deals with the cultures and its impact on communication of the organization. It focuses on the influence of cultural background and personality related to the specifics of communication between workers and managers communicate with employees. Attention is focused on the differences in the behavior of workers from different cultural environment, the importance of specific knowledge of other cultures to overcome differences and optimal cooperation in intercultural environments. The issue of interculturality and its impact on communication between workers in an organization is viewed primarily in terms of personnel management and the work also deals with the different approaches to the management of the group of countries.
Russian-speaking community in the Czrech Republic
Bušková, Petra ; Šebesta, Karel (advisor) ; Macurová, Alena (referee)
This master thesis explores the process of integration of the group of 5 russian- speakers in the Czech republic. In the first part of the thesis the theoretical terms connected with the integration of foreigners are introduced. The migration policy of state, bias and stereotypes or language aspect of integration is mentioned. The second part of the thesis contains the report of the research. At first chosen methods of language biography and follow- up interview are characterized here. Their analysis and interpretation of particular speakers follows. At the end of the thesis the results are sum up and the integration tendencies of speakers are decribed here.
The barriers to the use of library services by migrants from Belarus, Russia and Ukraine
Garmash, Sofya ; Nekolová, Kateřina (advisor) ; Římanová, Radka (referee)
The bachelor thesis deals with barrier problems, which appear in communication between migrant, who could be Russian, Ukrainian or Belarusian, and Czech librarian. The first chapter devoted to theoretical introduction in intercultural communication; describes such terms as culture, national minority, assimilation and others. The second chapter devoted to detailed analysis of barriers (language, psychological), which can influence on communication of both sides. The third chapter focuses to foreigners (their types: migrant, refugee, asylum seeker) and on the types of residence, that migrants can obtain in the Czech Republic. There is also briefly describes the Ukrainians, Russians and Belarusians (reasons for migration, the number of migrants in the Czech Republic and so on.). The fourth chapter is practical and describes how is the situation in the Municipal Library in Prague, as well as research - including their preparation, methodology, process and results - which were analyzed by me in the two branches of this library. Both librarians and migrants took part in this research; and opinions of both groups are presented. . Conclusion devoted to an assessment of the results of research and recommendations how described barriers can be overcome. Keywords: intercultural communication, migrants,...
Propagation of Japanese culture in the Czech Republic - a communication analysis of Informational and Cultural Centre of the Japanese Embassy in the Czech Republic and the Czech-Japanese Association in 2009-2010
Špánová, Kateřina ; Hejlová, Denisa (advisor) ; Dolanský, Pavel (referee)
The topic of marketing communication activities between Japan and the Czech Republic has despite of all important economical links of the two countries not yet been deeply analysed. The goal of this work is to examine the major communication activities advertising the Japanese culture to the Czech audience. It also includes an insight into the cultures, their similarities and differences and how these affect the mutual communication. Japan and the Czech Republic have started mutual relations during the 1st World War, keeping them friendly for most of the future time regardless to political changes that haven't always been favourable. After the Velvet Revolution and re-creation of Czechoslovakia (splitting into the Czech and the Slovak republic later on), the Czech-Japanese Association and the Japan Information and Culture Centre emerged - they are now two organizations with different backgrounds yet similar goals: to help building mutual relations of the two countries and to introduce the Japanese culture in Czech republic in its wide range. This work presents a detailed analysis of both organizations' work in propagation of Japanese culture in the Czech Republic. It also provides a number of recommendations based on the analysis, which could help making the communications of both organizations more...
Problems in Intercultural Communication Caused by Differences in Czech and English
Macasová, Hana ; Vít, Radek (advisor) ; Morgan, Craig Alan (referee)
Problems in Intercultural Communication Caused by Differences in Czech and English This thesis deals with intercultural communication and with the problems which it yields. The author is concerned with the history of intercultural communication and its definition, as well as with problems that may occur when two different cultures communicate. In addition, great attention is paid to communication between English and Czech people, where the author deals not only with the differences in languages, but also with the diverse nature of these two cultures. On the basis of a research made with help of a questionnaire, the author confronts two different samples of Czech university students of English. Key words intercultural communication, culture, language, communication, English language, Czech language, stereotypes, obstacles, problems
Intercultural mass media communication and the search of perfect language
Tesařová, Kristýna ; Šoltys, Otakar (advisor) ; Dvořák, Tomáš (referee)
The aim of this diploma thesis is a qualitative analysis of a media dialogical network's extract regarding chemical attack in Syria on 21st August 2013. In spite of the fact that main social participant in the subsequent international conflict, representatives of United States of America and Syria, president Obama, Secretary of State Kerry on one side and president Assad on the other side, have never actually met face to face, mass media interconnected their reactions into a coherent dialogue between west and east civilization and they accepted it as a part of intercultural negotiation of different meanings and interpretations of reality within a global mass media discourse. Methodological apparatus of conversation analysis and membership categorization analysis provides a tool to observe sequential and categorization aspects of a dynamic intertextual process of specification and respecification of the core cultural and political values in context. Thanks to the term structured immediacy it was also possible to consider sequential ordering of antecendents of the event in historical continuum. This analysis is based on ethnomethodological research of social interaction in mass media and is inspired by articles of J. Nekvapil und I. Leudar, which were dedicated to the analysis of intercultural...
Brand engagement on social media: Case study of intercultural raction comparison to commercial media content of Purina brands
Kubínová, Monika ; Zezulková, Markéta (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of this thesis is to understand how the same marketing media content affects audiences of different cultures. Many global brands are managed centrally with unified marketing communication shared across the nations. Content relevance is tested abroad and may not be relevant to all countries where the communication is published. McQuail in his book Introduction to Mass Communication, mentions that different cultures accept the same media content with different effects. I will use a case study for the analysis of intercultural communication of centrally managed brands that will examine the difference in responses of Facebook users to centrally created marketing communication of the Felix and ProPlan brands that belong under the umbrella brand Purina. I divided the case study into two parts, the first part will be devoted to the content analysis of documents, statistics and already existing research from which I formulated research questions. The second part is a semiotic analysis of comments of the Facebook users to the Purina brands that is answering the research questions. The data from the comments shows that the reactivity within the two countries studied differed significantly and depended on the cultural differences defined by Hofstede's cultural comparison. Based on this case study, it...
Communication between the School and Families of pupils from ethnic Minorities
Bárová, Adéla ; Němec, Zbyněk (advisor) ; Komorná, Marie (referee)
The topic of the thesis is communication between the school and families of pupils from ethnic minorities. Theoretical part deals with communication in general first, explains the concept of communication, describes social and pedagogical communication and basis of communication. It is also focusing on communicants, communication situations, types of communication and effective communication. The next part focuses on intercultural communication, intercultural competences and intercultural relations. It also describes basic terms such as group, culture, ethnicity, ethnic identity, ethnic consciousness, nation, nationality, national and ethnic minority, describes pupils who live in different living conditions and different cultural environment, pupil foreigner, pupil with different native language and legislative. Last part deals with the cultural specifics of national minorities and closer introduces Vietnamese, Russian, Ukrainian and Roma national minorities. The aim of the thesis was research how the school communicates with families of pupils from ethnic minorities. All data were obtained through semi-structured interviews with primary school's teachers who communicate with families of pupils from ethnic minorities. Questions in questionnaire were focused on teachers' experiences of language...

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