National Repository of Grey Literature 24 records found  beginprevious13 - 22next  jump to record: Search took 0.01 seconds. 
The visual style of hip-hop subculture with regard to the concept of visual style music festival Hip hop camp
Chaloupková, Veronika ; Hucková, Barbara (advisor) ; Riedlbauch, Václav (referee)
The aim of the thesis is to characterize the environment of hip hop subculture in the Czech Republic and to define its visual manifestations for the purposes of communication with this group. The theoretical part is focused on defining the concept of subculture. Bring nearer hip hop environment with its history and address the areas of visual expression and visual style. In the practical part, these theoretical knowledge is applied to the Hip Hop Kemp Festival, which is presented in my work. In conclusion, thesis analyze the visual style of the festival and evaluation of response to visual style of subcultures.
Marketing of the music festival Dvořák’s Prague
Pavlů, Kristýna ; Procházková, Markéta (advisor) ; Kubíčková, Lenka (referee)
This thesis focuses on marketing activities of the classical music festival Dvořák's Prague. Its goal is to analyze the advertising and other marketing activities of Dvořák's Prague in detail. On these bases recommendations on how to increase the knowledge of the festival will be proposed. The thesis is divided into two parts. In the first part the thesis focuses on theoretical points related to marketing ín general and to the arts, which are the subject of the festival. Then the concept of the market research is defined, its process and methods. In the second part, theoretical points are applied. After the introduction of the festival itself, the thesis continues with the analysis of particular marketing activities and with the marketing research, which was conducted to discover the public knowledge and awareness of the festival. In the final part the findings from the analyses of marketing activities and results of the marketing research will be used to propose possible improvements in marketing campaign to increase the public awareness of the festival.
Ceremonial opening of spa season in Teplice - economic aspects of organizing musical events in open space
Mayer, Adolf ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
The content of this bachelor thesis is description of economic aspects associated with the organization of open-air events. The theoretical part defines regional and local culture, organization, marketing and financing of musical events. The practical part is focused on the Ceremonial opening of spa season in Teplice as a musical festival. In this example, the various marketing methods, costs associated with organizing event and fundraising methods are described. The conclusion assesses social and cultural impact of the event on the city and its surroundings.
Financial security of an event held in an urban open space, analysis of the Majáles festival
Šrot, Jan ; Riedlbauch, Václav (advisor) ; Hucková, Barbara (referee)
The Bachelor's Thesis deals with organizing music festivals. The theoretical part consists of description of the organization, financing, legal forms, and other matters for carrying out such event. The practical part is devoted to detailed description and analysis of Majáles festival in Prague. The conclusion assesses the importance of admission from visitors in total revenues and the possibility of introducing a voluntary admission.
Marketing Strategy of the Radio Autumn Festival
Vejražková, Lenka ; Černá, Jitka (advisor) ; Hritz, Jakub (referee)
This bachelor thesis deals with marketing of a music festival. The first part of the thesis focuses on theoretical basis including marketing of non-profit organizations and arts marketing, marketing mix, communication mix and focus groups of classical music festivals. Furthermore, the research methods used in the second part, i.e. SWOT analysis, Porter's five forces model and competition analysis are explained. The practical part brings the application of theories on the International music festival Radio Autumn. It includes a quantitative marketing survey based on Radio Autumn brand awareness. At the end of the thesis I present recommendations for changes in the current marketing strategy of the festival that could help the organizers with increasing the attendance.
The matter of marketing communication of music festivals in Czech Republic
Podivinská, Michaela ; Mikeš, Jiří (advisor) ; Soukup, Vladimír (referee)
Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of marketing communications for this festival.
Presentation of a cultural event and its visual identity
Novotná, Kateřina ; Hucková, Barbara (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with the external presentation of a cultural event, communication with a spectator and with the overall strategy of marketing communication. The theoretical part is mainly engaged in marketing communication and communication mix, as well as visual communication, especially corporate design, image and visual identity in general. The practical part is focused on a specific example of the music festival Mighty Sounds, its development and growing popularity associated with successful self-presentation. The information and conclusions in the practical part are supported by the questionnaire research dealing with the growing awareness of existence of this festival and communication with a target group within a year.
The influence of music carrier sale on life music production in the Czech Republic
Vondryska, Jan ; Riedlbauch, Václav (advisor) ; Polouček, Jan (referee)
The Bachelor's Thesis deals with the topical phenomenon of a rapid decrease in music carrier sale and its influence on life pop music production. The theoretical part defines the current approach to the issue of creative industry and presents life music production as one of the industry's connerstones. Further the author denominates the key branches of music production, such as music festivals, concerts in music clubs and the sale of music carriers. Consequently the author analyses the mutual interaction between the three branches. The final part consists of an attempt to predict the future development of the pop music industry at the present conditions.
The analysis of the structure of music festivals´ visitors and new festival project
ŠERPÁN, Adam
The master thesis analyzes the structure of multi-genre music festivals´ visitors and on the base of this analysis, a part of marketing mix of concrete festival is proposed to be modified. This modification is primarily focused on communication mix. Music festivals are the product of tourism. This is one of the essential ideas of this master thesis. Festival is a service - nonmaterial product, so there must be reached the maximal efectivaty of the communication with the music festival customer - visitor. The secondary goal of the master thesis is proposal of the realizatoion of multi-genre music festival in České Budějovice. This goal is almost achieved, when local authority has expressed the agreement with this project.
Choirs in Jihlava city
SEDLÁKOVÁ, Jana
The thesis deals with problems of choirs in Jihlava city. There are two parts. The first one encompass history of choral singing and music in Jihlava including master singing, Jihlava´s music after 30-year war and the history of the city itself. The second part contains music festivals such as MAHLER JIHLAVA, The Choir Festival and the present-date choirs which organize performances for the public. This part reveals questions given to Jihlava´s choirmasters, concerning their choirs and festivals, particularly The Choir Festival which is the one of the most prestige national festival and which mingles with the present-day choirs in part. The main aim of the thesis is to find out the influence of The Choir Festival on the choral life in Jihlava.

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