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Application of new legislation on the labeling of food products into the Czech Republic
PROCHÁZKOVÁ, Helena
Labels used on refreshments provide consumers simple, comprehensible and consistent information about packaged foods and enables them to make wiser choices. Food packages contain a link between agricultural commodities and consumable forms of food known to consumers. Labels act as a silent selling point through distinctive brands since it help the customers choose between products and keep a check on the amount of foods they are eating that are high in fat, salt and added sugars for example. Secondly, it facilitates the identification in the barcode system. The aim of this work is to compare refreshments from different sectors of the food industry from the view point of current legislation in European Union and Czech Republic. The comparison was carried out by selecting refreshments sold in Czech Republic compared to Belgium. On the basis of information gathered from the labels and questionnaire we can assess the importance of labeling when packaging products for consumer. Some local differences were recorded, eg in the case of minced meat sold in Belgium there were 4 certification logos; in the Czech Republic, on the other hand, the meat content of ham or packaged salami was stated. The questionnaire survey showed that consumers mostly follow the information on the labels, differently when buying food and monitoring the information on the labels by women and men, the age and education of respondents, and the nationality in this case almost does not matter. The results show that food packaging and labeling information needs to be given much higher attention from both parties consumers and manufacturers.

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