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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Proposal of Setting a Successful Business Team in Financial Services
Trávník, Vladimír ; Svobodová, Jana (referee) ; Rašticová, Martina (advisor)
The main goal of this thesis is to design concept of creating business team and increase motivation of each member of business team. The analysis of procedure of creating the business team will be used for accomplishment the research project. The motivation of the businessmen will be evaluated by the chosen criteria. Further will be designed the way of leading the business teams to better results. On the basis of the analasis will be processed strengths and weaknesses of the concept of creating each teams and will be designed the way, how will be better culture in the team, how can the team reach better results and how to more involve each businessman to the team goals.
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ICT Support for Investment Portfolio Creation
Přemyslovský, Tomáš ; Lerch, Tomáš (referee) ; Kříž, Jiří (advisor)
This bachelor thesis deals with an approximation and explanation of processing of individual portfolios especially for clients of financial consulting companies, which are focused on the mediation of investment products. The aim is to create ICT support system, primarily for beginning consultants in the company. The main emphasis is based on the fact that the created software is intuitive, efficient and effective instrument to assist in the compilation of portfolios for the final investor.
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Business processes in a selected company
Michálek, Lukáš ; Hlaváček, Jan (referee) ; Ulč, Jakub (advisor)
The bachelors´s thesis deals with the optimization of business processes in a selected company. The first part describes the theoretical basis for the method of analysis, modeling language and business negotiations. In the second part, analytical, the MMABP method is used for process analysis and qualitative research to obtain data for process optimization. In the third part, proposal, a new proces sis created and solutions are recommended for the company.
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Investment Proposals Tool
Mikeška, Vilém ; Lerch, Tomáš (referee) ; Sládková, Jitka (advisor)
The bachelor's thesis is focused on the problems of creating the investments proposals for client of financial-advising company. The main goal of this thesis is to create a simple software which will be used by new advisors in submitting investment proposals for the clients.
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ICT Support for Investment Portfolio Creation
Přemyslovský, Tomáš ; Lerch, Tomáš (referee) ; Kříž, Jiří (advisor)
This bachelor thesis deals with an approximation and explanation of processing of individual portfolios especially for clients of financial consulting companies, which are focused on the mediation of investment products. The aim is to create ICT support system, primarily for beginning consultants in the company. The main emphasis is based on the fact that the created software is intuitive, efficient and effective instrument to assist in the compilation of portfolios for the final investor.
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Proposal of a Strategy for Online Marketing Communication in a Selected Company
Krbec, Michal ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The content of the diploma thesis written below is the design of a marketing strategy in an online environment for the branch of OK For You a.s. in Svitavy, which deals with financial consulting for natural persons. The structure of the work is divided into three main parts. The first part provides the necessary theoretical basis associated with the issues of this work, along with the necessary concepts and methods that are used in the work. The second part is an analysis of the company's branch itself together with its clientele. The third part, based on the analytical part, presents a concrete form of online marketing strategy together with proposals for its successful implementation. Part of this third part of the work is also an economic evaluation, a plan for the implementation of proposals and risk analysis, along with a proposal to minimize the impacts arising from them.
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Business Plan Proposal for a Small Enterprise Offering Financial and Mortgage Services
Placr, Adam ; Pražák, Petr (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on the establishment of a small business in which financial and mortgage specialist’s work. The main objective of this thesis is, based on the current situation on the financial consultancy market, an analysis of the external environment and a research in establishing and developing a company, to draw up a proposal, using the PERT method, for a procedure for establishing a small business for the financial and credit specialists, such that it is viable and competitive.
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