|
|
Representing performing artists
Rozkovec, Richard Juan ; SRSTKA, Jiří (advisor) ; LEŠKA, Rudolf (referee)
This thesis focuses on the issue of representation of performing artist in the Czech Republic and its further possible development. Specifies the use of the terms manager and agent and their definition based on the area of activities they are providing in their work for the client. In addition, the thesis analyzes the forms of representation of artists and mainly deals with the analysis of legal relations between the represented artist and his agent / manager with parse of individual contractual types. At last it also deals with the comparison of domestic models of representation with models of Western Europe, predominantly Anglo-Saxon environment.
|
|
|
New Media and Theatre Audiences
Zavřelová, Eva ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment.
The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové.
The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.
|
|
|
The de minimis regime and financing of Czech theatres
Jonášová, Helena ; DVOŘÁKOVÁ, Jana (advisor) ; SOUČKOVÁ, Jaroslava (referee)
This diploma master thesis focuses on the de minimis regime and its application within financing of theatres in the Czech Republic. The de minimis regime is one of the instruments of finance regulations of finance from public budgets, in relations to enterprises in the Czech Republic. As it is an instrument of so-called state aid with considerable selective features, is it a subject of thorough regulations by the European Union. These regulations thus directly affect legal systems of member countries of the EU.
The aim of the master thesis is to describe how the de minimis regime affects the opportunities of Czech theatres to receive financial support from public budgets and to find out how the legal acts of the European Union affect the financial situation of these theatres. The thesis also deals with the problem as seen from the point of view of providers of these financial supports so that it could be possible to reflect the issue as a whole.
The theoretical background of the thesis is formed by the relevant legal acts, issued by the European Commission and by the commentaries made about them. An inseparable part of this work is also grant calls of individual grant providers in the Czech Republic. The practical part of the master thesis is then based on thorough research of all Czech theatres with regards to their relations to de minimis issues. The master thesis also works with data provided by the Czech Register of the de minimis regime.
|
|
|
Marketing audit of the festival Divadelná Nitra
Surovková, Simona ; JEŽEK, Vlastimil (advisor) ; SYROVÝ, Daniel (referee)
Divadelná Nitra is an international theatre festival with over 20 years of tradition, which annually brings a selection of the best European productions of the season to Nitra. Visitors are offered a presentation of the top contemporary theatre productions, exceeding to dance, physical, visual and music theatre, new and inspirational art forms, rich accompanying and work programme, and many other art and cultural activities. The festival is an internationally recognized event and is of vital importance in the context of the current Slovak theatre. Yet, as many other non-profit organizations, it has been struggling each year to maintain a stable financial situation, and despite an enormous effort and an experienced management team, the festival cannot avoid some organizational problems. Several of them are related to marketing of the organization. The aim of this marketing audit is to analyze the current situation of the festival Divadelná Nitra, to evaluate the state of its own marketing activities, and, along with discovered results, to propose solutions that could help to improve marketing of the festival Divadelná Nitra.
|
|
|
Coordination and Management of Theatre Elements
Lázňovský, Michal ; KLÍMA, Miloslav (advisor) ; MATHÉ, Ivo (referee)
Dissertation titled Coordination and Management of Dramatic Elements or Strategic and Project Management for Theater explores possibilities of the application and use of the theory of strategic planning and project management in theatrical practice. The thesis has a hierarchical structure and progresses from top to bottom, i.e. from strategic considerations at the level of top management towards their implementation through specific projects.
|
|
|
Box offices in Prague
Piliarik, Kateřina ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis is focused at theater box offices. The key aspects describing the merits and importance of the box offices are introduced such as: distribution of information, visual and location aspects of the box office, pricing policy, and marketing support. Furthermore the work concerns the audience segmentation and its development opportunities.
The scope of the work is built up from general marketing knowledge towards the research analysis of five selected theater box offices in Prague. The theoretical part offers particular solution and discussion on the box office standing as a powerful marketing tool. The field work introduces selected box offices and researches the following criteria: appearance of the box-office, appearance of the ticket, distribution of information, and the marketing standards of theater souvenirs.
|
|
|
Change of theatre management
Němečková, Tereza ; PROKOP, Petr (advisor) ; PLAMÍNEK, Jiří (referee)
In which way lead a successful change of theatre management? This research question has stood at the beginning of my diploma thesis. The role of a theatre manager and its managerial features are concerned in this paper.
I trace a process of change in a theatre management in tree case studies (the theatres "Na zábradlí", "pod Palmovkou" and "na Vinohradech"). The findings are analysed in the context of artistic, public, but also commercial sector.
The case works serve as a means of formulation of so called "Lessons Learned": generalisations of key moments and barriers of successful change which are derived form concrete cases.
The need of managerial approach in a theatre management results from the problems described above. The aim of this thesis is to argue for such an approach which understands management as a particular proficiency with its regular place within the art world.
Since the environment of subsidized organisations is concerned, it is important not to omit the influence of founder as an agent of change. I assume, that we will face up to open competitions for theatre directors instead of system changes.
The crucial aim of this thesis is to identify a process of change, to apprehend its critical points and offer some possible solutions. The second aim is to contribute to a debate on the need of managerial approach in a management of art organisations.
|
|
|
Transformation of opera ensemble of South Bohemian Theatre?
Krenčíková, Eva ; SRSTKA, Jiří (advisor) ; KOFROŇ, Petr (referee)
Following thesis on opera ensemble of South Bohemian Theatre should bring comparison between current repertory system, potential so-called semi-stagione (this mode is thought to be set after transformation of this opera ensemble) and stagione mode that is typical for running opera production abroad.
The main aim of the thesis is to analyse these models and evaluate them regarding economic, artistic and organizational point of view.
Although it is focused on South Bohemian Theatre in Ceske Budejovice, there are more opera ensembles in regions facing the same problem and asking the same question: which would be the most effective model of running our business?
|
|
|
Current system of subsidization in France
Hořejší, Anna ; SVOBODOVÁ, Doubravka (advisor) ; NEKOLNÝ, Bohumil (referee)
This thesis deals with a theme of the acurrent form of the French
theater network, especially its financing and its possition in the cultural
policy of the French State. Thesis describes the types of theater institutions
and their functioning. The main part is devoted to the types of subsidies,
their distribution and criteria for obtaining them. The thesis also briefly
charts the process of dramatic decentralization in France and its
consequences.
|
|
|
Social Media in Theatre Promotion
Nováková, Gabriela ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
In the first part the bachelor thesis introduces the concept of social media, its specific types, and also the characteristics of marketing of non-profit cultural organizations. It summarizes several recommendations on social media work in terms of content creation, especially on Facebook. The second part is dedicated to the concrete Prague theaters and their use of the social media in practice. Theatres are subjected to a brief analysis. The conclusion evaluates the use of social media of the studied theatres and recommends improvements.
|
guest ::
